The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
Episodes
73 episodes
Fast Five for Friday: The Question Holding You Back, What REAL Progress Looks Like, and Real Talk on Avoidance
Episode Highlights[00:00] From Doubt to Possibility Ryan breaks down why the question “Can I...?” often leads to hesitation—and how adding just one word (“How can I...?”) can shift...
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14:14
Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 2
Episode Highlights[00:00] Define the Lifestyle You Want Ryan and Brook explore how lifestyle preferences directly shape your business model—with a story about a misaligned business partner whose “no...
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Episode 50
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52:03
Fast Five for Friday: Influence with Integrity, Toughness Through Purpose, and People-Process-Profit
Episode Highlights[00:00] Do What You Can with What You Have, Where You Are A sweaty post-Peloton Ryan reminds us that waiting for perfect conditions is a trap. The best things in life are built on ...
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12:22
Your Dream Business: 6 Steps to Building a Coaching Business You Love - Part 1
Episode Highlights[00:01] Breaking Free from the Coaching Industry Echo Chamber Ryan and Brook call out the toxic “7-figure-or-bust” culture and explain why success must be defined on your own terms...
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Episode 49
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39:07
FFF 020: Bagel Shop Lessons, The Power of Influence, Calculating Opportunity Cost
Episode Highlights[00:00] Bagel Shop Lessons in Customer Service Ryan shares a frustrating Friday morning tradition gone wrong—and explains how one small apology can change the course of your custom...
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15:03
Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah
Episode Highlights[05:21] Copywriting Essentials That Haven’t ChangedThe enduring power of a great headline, hook, CTA, and irresistible offer.[08:46] Why Founders Should Master Marketing & Sales F...
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Episode 48
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1:07:43
Fast Five for Friday: Cultivating Energy, Giving When It’s Hard, and Back to Fundamentals
Episode Highlights[00:00] Hard Conversations & Real Leadership Ryan reflects on a week of tough conversations—and how great leaders grow by receiving feedback instead of resisting it.
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11:41
Sales Team Secrets: Your Guide to Hiring, Training, and Retaining Top Performers
Episode Highlights[00:00] When (Not) to Hire a Salesperson Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.
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Episode 47
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44:21
The Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?
Episode Highlights[00:11] Where This Debate Comes From Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you ...
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Episode 46
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45:46
Our Event Strategy Shift: Steal These 4 Secrets Now
Episode Highlights: [00:01] Why We Shifted Our Event Model Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how...
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Episode 45
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41:52
Fast Five for Friday: Born to Win, The Programming to Fail, and The 490 Formula
Episode Highlights:[00:12] The Power of Passion ProjectsBrook shares how revisiting a long-shelved book project reignited his creativity and focus—reminding us all that when passion calls, it’s time to g...
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14:11
The Secret That the Top 2% of Sellers Know That You Don't
Episode Highlights:[00:00] The Calendar Mistakes Costing You SalesRyan and Brook break down why most salespeople and business owners fail to maximize their calendar—and how simple scheduling changes can ...
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Episode 44
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39:43
Fast Five for Friday: Hindsight to Foresight, Practical Success, and The Power of Systems
Episode Highlights:[00:13] The Question That Changes EverythingWhat would you do if you completely trusted yourself? Ryan shares how this question stopped him in his tracks, revealing hidden doubts a...
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12:07
How to Rebound After a Setback: Turning Losses into Business Growth
Episode Highlights:[00:24] When You Swing and Miss in BusinessRyan and Brook dive into the reality of setbacks—when you invest in something that doesn’t work out, hire the wrong people, or take a big financia...
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Episode 43
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47:55
Fast Five for Friday: Spring Cleaning, Sunk Cost Fallacy, and the Power of Relationships
Episode Highlights: [00:18] The Power of Cleansing (In Business and Life)Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—b...
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11:29
Revisiting The 5 Biggest Mistakes Coaches Make When Starting a Coaching Business
This episode was too good to leave buried in the archives!Episode Highlights[00:01] The Costly Learning CurveRyan and Brook reflect on mistakes they wish they co...
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Episode 42
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1:07:03
Fast Five for Friday: Volume vs. Volatility, The 7 Frequencies, and Finding Your Flow Time
Episode Highlights: [00:11] Volume Creates StabilityIf your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success oft...
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13:48
The Truth Behind Objections and How to Handle Them Like a Pro
Episode Highlights[00:00] The Wrong Question About ObjectionsMost people ask, "How do I handle objections?"—but that's the wrong question. Ryan and Brook break down why understanding the psychology b...
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Episode 41
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42:01
Fast Five for Friday: Selling First, Pivoting Fast, and The Importance of Stepping Away
Episode Highlights: [00:01] Take a Chance: Stop Settling for GoodAre you playing it safe in your business? Ryan challenges listeners to stop clinging to what’s comfortable and start purs...
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10:47
Engage, Personalize, Convert: The Secrets of Quiz Marketing with Maxwell Nee
Episode Highlights:[00:01] Guest Introduction: Maxwell Nee, CRO of ScoreAppMaxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transform...
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Episode 40
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46:00
Fast Five for Friday 013: Lessons from Chess, Asking for Help, and Dream 100 Clients
Episode Highlights:[00:00] Chess as a Life and Business StrategyBrook shares how losing to his 12-year-old daughter at chess revealed the power of strategy and the importance of learning proven winning approa...
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11:10
Podcast Launch Secrets: Allison Hare's Success Blueprint for Coaches & Experts
Episode Highlights[00:00] Introducing Allison HareRyan welcomes Allison Hare, a podcast expert, award-winning podcaster, and longtime collaborator, as they discuss her journey from broadcasting aspirati...
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Episode 39
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55:17
Fast Five for Friday: From Headphones to High Standards, Quiz Funnels, and Watering Seeds
Episode Highlights:[00:00] Leveling Up with High StandardsBrook shares how upgrading his headphones led to questioning where else he was settling in life and making changes to elevate hi...
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11:14
From Drained to Dynamic: How to Cultivate and Sustain Peak Performance
Episode Highlights[00:01] IntroductionRyan and Brook explore how to transition from feeling drained to dynamic by cultivating and sustaining energy. They dispel myths about energy being ...
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Episode 38
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47:13
Fast Five for Friday: Belief Before Proof, Price Jumps, and Spending Without Guilt
[00:00] Mind as a Tool - Discover the perspective shared by Tony Robbins: your mind is a tool—how you use it determines your fulfillment and achievements.[01:58] Believe Before You See It - Ryan shares insights ...
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11:08