The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Engage, Personalize, Convert: The Secrets of Quiz Marketing with Maxwell Nee
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Ryan Lang & Brook Bishop
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Episode 40
Episode Highlights:
- [00:01] Guest Introduction: Maxwell Nee, CRO of ScoreApp
Maxwell shares his journey from corporate finance burnout to becoming an entrepreneur and the CRO of ScoreApp, a platform transforming lead generation through quiz marketing. - [01:19] Transitioning to Coaching
Discover how Maxwell transitioned from consulting to coaching by addressing client mindset barriers and embracing adaptability. - [04:28] Keys to Scaling a Coaching Business
Learn how Maxwell and his team built a $2M coaching business by leveraging teamwork, mentorship, and a focus on accelerating the learning curve. - [09:34] Building Sellable Businesses
Maxwell highlights the challenges of traditional coaching business models and explains how focusing on scalable, machine-like systems can create equity and freedom. - [14:38] Quiz Marketing and Lead Generation
Explore the power of quiz marketing, ScoreApp's role in personalized engagement, and how this approach cuts through the noise to drive conversions. - [28:06] How ScoreApp Works
Maxwell details ScoreApp’s features, including AI-driven campaign creation, native integrations, and tools for personalized client interactions. - [35:20] Advice for Coaches in Transition
Practical guidance for coaches juggling a day job or facing entrepreneurial struggles, with a focus on alignment and long-term success. - [43:54] Free Resource: "Scorecard Marketing" Book
Maxwell introduces a free resource for listeners, providing practical steps to harness quiz marketing effectively.
Links Mentioned:
- Scorecard Marketing Book: Get a free copy of this Amazon bestseller, which breaks down the principles of quiz marketing and how to implement it in your business. Visit: https://scoreapp.com/book