The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Fast Five for Friday: Volume vs. Volatility, The 7 Frequencies, and Finding Your Flow Time
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Ryan Lang & Brook Bishop
Episode Highlights:
- [00:11] Volume Creates Stability
If your results feel inconsistent, you might not have a sales or marketing problem—you might just need more volume. Ryan explains why success often comes down to increasing output. - [02:11] Resonance Over Understanding
Inspired by The Seven Frequencies of Communication, Brook shares a key insight: it’s not just about making people understand—it’s about making them feel. True influence happens at the level of resonance. - [04:23] What You Give Energy to Grows
Ryan and Brook discuss a quote from Ralph Waldo Emerson: "The only thing that can grow is the thing you give energy to." Where is your focus right now? Because that’s exactly what’s expanding in your life and business. - [06:29] The Myth of Multitasking
Brook shares his recent shift away from multitasking and how focused work—especially during uninterrupted weekend hours—has led to massive productivity breakthroughs. - [09:36] The Long-Form Content Takeover
Ryan drops eye-opening stats proving that long-form content is outperforming short-form, including:- 55% of podcast listeners complete full episodes.
- LinkedIn articles get 3X more engagement than short posts.
- YouTube long-form videos (10+ minutes) get 400% more watch time than shorts for educational content.