
The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Fast Five for Friday: Spring Cleaning, Sunk Cost Fallacy, and the Power of Relationships
Episode Highlights:
- [00:18] The Power of Cleansing (In Business and Life)
Brook shares insights from his two-month homeopathy cleanse, revealing why detoxing isn’t just about what you add—but also about what you remove. Ryan connects this to spring cleaning in business and why eliminating what's not working is just as important as growth. - [01:52] The Sunk Cost Fallacy: When to Cut Your Losses
Ever kept doing something just because you invested time or money in it? Ryan explains the sunk cost fallacy—why people hold onto bad strategies out of guilt—and why the best business owners cut their losses and move on quickly. - [04:20] Relationships Over Transactions
In an era dominated by digital marketing and ad-driven tactics, Brook reminds us that strong relationships are the ultimate business advantage. Ryan adds that great relationships mean you’ll never go hungry in business. - [06:17] Model, Then Modify: The Fastest Path to Mastery
Whether in sales, leadership, or any skill, the key is to model what works first—then tweak it to fit your unique voice and business. Ryan shares how this philosophy applies to mastering sales scripts, marketing, and even music. - [08:26] The Stoic Reminder: Be the Person You Aspire to Be
Brook drops a powerful quote from Marcus Aurelius: “Waste no more time arguing what a good person should be. Be one.” Ryan and Brook discuss the noise of today’s world and why action speaks louder than words.