The Coaching Equation

Our Event Strategy Shift: Steal These 4 Secrets Now

• Episode 45

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Episode Highlights: 


  • [00:01] Why We Shifted Our Event Model
     Ryan and Brook reveal the intentional changes they made to their live event strategy—including allowing guests into mastermind events—and how this shift prioritized connection over sales pitches.


  • [04:03] Connection Over Conversion
     Discover how focusing on authentic connection instead of sales pitches created powerful relationships, drove upgrades within their mastermind, and made attendees want to stay long after the event ended.


  • [06:18] The Anti-Pitch: Why We Told People NOT to Join
     Ryan shares the bold moment at the event when he publicly advised attendees not to join if they couldn’t afford six to twelve months—proving integrity is the foundation of long-term business relationships.


  • [15:42] Funnel XP Calculator: Simplifying Growth with Metrics
     Brook and Ryan unveil their new Funnel XP Calculator, showing attendees how small, intentional tweaks to five key areas of their business could lead to massive growth without needing a complete overhaul.


  • [25:48] The Secret to Long-Term Client Retention
     The duo breaks down what makes their mastermind environment “sticky,” including selective application processes, immersive venues, and delivering transformation over information.


  • [36:23] The Power of C.A.N.I. (Constant and Never Ending Improvement)
     Brook shares how applying this principle post-event—capturing what worked and what could improve—ensures every event gets better and keeps clients coming back.



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