The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
The Truth About Low-Ticket Offers: Do They Really Cannibalize High Ticket Sales?
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Episode 46
Episode Highlights
- [00:11] Where This Debate Comes From
Ryan and Brook open up about a common fear in the coaching space: Will a low-ticket offer sabotage high-ticket sales? The answer: only if you build it wrong. - [01:15] Why Most People Get It Wrong
Brook explains how low-ticket offers often come from boredom or desperation instead of intentionality—and why that’s a recipe for disaster. - [04:49] A “Train vs. Private Jet” Approach
A properly designed low-ticket offer solves a micro-problem or acts as a slower path to the same destination, allowing your ideal client to stay on the journey without pressure. - [07:02] Trust Over Marketing
Low-ticket offers give prospects a taste of your value. If done right, you’re not upselling on hype—you’re upselling on trust. - [10:35] Offer Collapse Strategy
Ryan breaks down how your high-ticket and low-ticket offers can be modular versions of the same solution, using delivery format as the differentiator—not the content itself. - [14:33] The Law of Reciprocity in Action
A powerful reminder: If your low-ticket offer overdelivers, clients will feel pulled toward your higher-end services—often because they want to give back. - [20:21] Serving Those Who Can’t Afford High Ticket (Yet)
Why heart-centered coaches should consider low-ticket offers as a way to create transformation for people who are ready and willing but financially limited. - [23:36] Leveraging MRR with Low-Ticket Offers
How a low-ticket offer can extend the client journey post-high-ticket, creating predictable monthly revenue and business stability. - [27:05] Testing and Market Research with Low-Ticket Offers
Use low-ticket programs to validate messaging, pricing, and product-market fit before scaling up ad spend or building something bigger. - [29:44] The 5 Things to Avoid with Low-Ticket Offers
Ryan and Brook close the episode by unpacking five major pitfalls to avoid—including unclear positioning, brand dilution, overwhelm, and turning it into your business's core focus.
Links Mentioned:
- Coaching Equation Website: Leave us a voicemail at coachingequation.com and let us know—are you planning to build a low-ticket offer?