The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Is the Hero’s Journey Dead? How to Write Winning Copy TODAY with Kulin Shah
Episode Highlights
[05:21] Copywriting Essentials That Haven’t Changed
The enduring power of a great headline, hook, CTA, and irresistible offer.
[08:46] Why Founders Should Master Marketing & Sales First
Why outsourcing sales and marketing too soon is a massive mistake.
[15:08] The Comfort Trap of Branding Early
Why obsessing over logos and colors won’t build your business—and what to do instead.
[18:25] Copy First, Design Second
Kulin’s Star Wars analogy: “A great script beats great visuals every time.”
[21:40] The Shift: From Hero’s Journey to Something More Powerful
Why traditional storytelling formulas are losing their effectiveness.
[26:54] Predictability Kills Emotional Connection
How familiarity in copy lowers conversions—and how to avoid it.
[33:02] The RISE Framework Unpacked
Relate. Illustrate. Shift. Empower. The new model for compelling storytelling.
[37:59] Why Aspirational Messaging Beats Pain-Based Copy
Real-world examples from Apple, Rolls-Royce, and luxury branding.
[45:48] The Holistic Power of Quantum Empire
How Ryan, Kulin, and their team are reshaping the coaching industry—together.
🔗 Links Mentioned:
- Learn more about Quantum Empire: QuantumEmpire.io
- Get details on the upcoming Vail Event (June 5–7): QuantumEmpire.io/event