The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
The Top 5 Contract Mistakes That Cost You Clients, Cash, and Credibility w/ Angie Boynton
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Ryan Lang & Brook Bishop
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Episode 51
Episode Highlights
- [00:01] Meet Angie Boynton, Contract Law Expert
Angie shares her journey from litigator to contract law specialist—and why she believes contracts are the foundation of every business relationship. - [06:12] Contracts Are About Clarity, Not Combat
Contracts aren’t swords or shields—they’re the structure for how two people agree to work together. Angie explains why mission-driven coaches need to shift how they think about legal agreements. - [10:47] Why “Borrowed Contracts” Can Cost You Everything
Angie shares real examples of coaches posting online asking for contract templates—even after landing their “dream client”—and why this approach is dangerously short-sighted. - [13:59] What Happens When a Client Refuses to Sign?
Ryan and Angie explore how your contract should reflect your values—and how to respond when a prospect won’t agree to your terms. - [17:03] Scope Creep and the Danger of Overgiving
The most common boundary violation in coaching: doing more than you agreed to. Angie breaks down how to protect yourself without compromising service. - [19:45] The Five Clauses Every Coaching Contract Should Include
Angie walks through her 5 must-haves in every agreement:- Correct Legal Name (and what to do if you use a DBA)
- Confidentiality Language (to protect your IP and your client’s privacy)
- Force Majeure Clause (what happens when life happens)
- Clear Obligations (for both coach and client)
- End Date (so you know when your responsibilities are complete)
- [44:52] The Truth About “Lifetime Access”
Angie shares how to define and limit “lifetime access” in a way that’s legally clear and doesn’t trap you in unrealistic client expectations.
Links Mentioned:
- Free Contract Download + IP Risk Quiz
Get Angie’s client agreement template and take her copycat risk quiz at: www.happyatlaw.com