The Coaching Equation
Being an extraordinary coach doesn’t make you a profitable one and no matter how hard you wish, the client fairy isn’t coming to drop clients in your lap. Building, growing, and scaling a coaching business isn’t about the shiny object marketing tactic, the slick sales script, or a two hour morning routine. It’s about learning and applying tried and true business strategies that are the foundation of the most successful entrepreneurs and businesses on the planet.
The Coaching Equation
Fast Five for Friday: The Wake-Up Call That Changes Everything
[00:00] A Different Kind of Fast Five
Ryan and Brook pivot from the usual format to dive into a timely and emotional topic—how much time we really have left and how we’re using it.
[01:20] The Power of QTR: Quality Time Remaining
Ryan shares a concept he heard from Ed Mylett—QTR—and how it reframed his thinking about urgency, intentionality, and time.
[02:08] Brook’s Wake-Up Call: Stage 4 Diagnosis
Brook shares the deeply personal news about his father’s cancer diagnosis and how it immediately clarified his perspective on life, legacy, and presence.
[04:46] Two Men, Same Age—Very Different Legacies
Brook contrasts his dad’s response with Tony Robbins’ drive to feed 2 billion people—highlighting how beliefs shape behavior and define our legacy.
[06:18] Done Playing Small
Brook explains how this experience has pushed him to stop playing small and step fully into purpose, impact, and contribution.
[08:14] Pain vs. Suffering: Making the Choice
Brook reveals his mindset shift after the diagnosis—choosing to feel pain without spiraling into suffering—and how it’s informed his approach to supporting his father.
[10:03] The Sleepwalk Effect
Ryan explores how most people live in autopilot mode and how our internal constructs often limit the experiences and results we believe are available to us.
[12:15] The Bold Move: Taking a Day Off
In a rare move, Brook commits to stepping away from work for a full day to prioritize family and presence—challenging the idea that hustle is the only way.
[13:38] Make Room for Your Gifts
Brook shares a powerful quote from Jim Rohn via Tony Robbins: “Your gifts will make room for you.” A reminder to step into who you were made to be.
[14:19] Preview of What’s Next
Ryan and Brook commit to expanding this conversation in a future episode, diving even deeper into how to fully maximize the time we’ve got left.