Annette Bauer, the owner of Annette Bauer Creative,  is a seasoned photographer and marketing professional with a passion deeply rooted in the automotive and motorsports industry. Having spent more than 20 years in the dynamic field of marketing, Annette has narrowed her focus to emphasize the indispensable role of photography in the motorsports and automotive sectors. Professional imagery enhances marketing materials, website content, and social media presence, attracting clientele and conveying a compelling brand identity. She is a fervent advocate for encouraging more women to immerse themselves in the automotive and motorsports industry fearlessly, whether as drivers, crew members, or content creators. Annette believes in getting involved, getting dirty, and challenging the norms. Annette is a regular at SEMA, PRI, and other motorsport events.

Barry Alt is a 25-year veteran in the digital marketing space and the proud owner of Motorhead Digital. His mission is centered around elevating auto restoration, performance, and race shops through the implementation of his innovative Marketing Maximizer™ programs.

A graduate of auto services and auto body trade school, Barry’s industry expertise earned him a spot on the SEMA ARMO Select Committee. Barry is an active member of SEMA, ARMO, HRIA TORA, and PRI. A dynamic speaker at events like the SEMA Show, he’s also a featured contributor to THE SHOP Magazine.

Barry hosts insightful conversations with his co-host Annette Bauer, the genius behind the lens of Annette Bauer Creative. Together, they provide a unique perspective on the automotive aftermarket and motorsport culture. So, whether you’re hard at work in your shop or grabbing your favorite beverage, join us for a chat that transcends the ordinary and dives deep into the heart of the automotive aftermarket.