Barry Alt is a 25-year veteran in the digital marketing space and the proud owner of Motorhead Digital. His mission is centered around elevating auto restoration, performance, and race shops through the implementation of his innovative Marketing Maximizer™ programs.

A graduate of auto services and auto body trade school, Barry’s industry expertise earned him a spot on the SEMA ARMO Select Committee. Barry is an active member of SEMA, ARMO, HRIA TORA, and PRI. A dynamic speaker at events like the SEMA Show, he’s also a featured contributor to THE SHOP Magazine.

Barry hosts insightful conversations with his co-hosts. Together, they provide a unique perspective on the automotive aftermarket and motorsport culture. So, whether you’re hard at work in your shop or grabbing your favorite beverage, join us for a chat that transcends the ordinary and dives deep into the heart of the automotive aftermarket.

Eddy Cebreco, been on the auto industry since the 90's, moved to Atlanta 4 years ago to work for Auto Metal Direct. I have my own charity, the Eddy Bear Foundation, eddybear.org. I am a huge Star Wars fan.

Jason Chandler, serving as the Marketing Director for Auto Metal Direct (AMD), has been at the forefront of transforming how classic car enthusiasts and restorers engage with high-quality auto parts. With a keen eye for market trends and a passion for the automotive restoration industry, Jason has played a pivotal role in AMD's growth and reputation as a leader in the provision of premium body panels and sheet metal for classic cars. Leveraging his extensive experience in marketing and deep love for vintage automobiles, he crafts innovative campaigns that resonate with car aficionados worldwide. Jason's strategic vision not only drives sales but also fosters a community around the AMD brand, celebrating the art of restoration and the joy of driving a piece of automotive history.

Jesse is a 20 Year Owner of JH Restorations in Oldcastle, Ontario, Canada. JH are Builders of award-winning resto-mods, pro-touring, and custom fab'd builds. Jesse is a leader in the industry through his shop, JH, and represents SEMA as an ARMO Select Committee Member and Chair-Elect. He is always striving to move the industry forward with his initiatives, JH shop builds, ARMO, and the growing partnerships that have been created during his tenure at the helm of JH.

With over a decade in the off-road world, Katherine Abraham is the Director of Marketing for Ironman 4x4 North America, a seasoned 4WD trainer, and a three-time Rebelle Rally competitor preparing for her fourth. Her expertise spans technical driving, adventure instruction, and brand leadership. Katherine is also a keynote speaker who blends off-road methodology with business leadership and personal growth. Known for her authenticity, precision, and grit, she’s built a reputation as a trusted voice helping people perform at their highest level—behind the wheel and beyond it.

Advocate for the Automotive Performance and Restoration Industry. Living life with an insatiable thirst for automotive knowledge and a passion for sharing it. 30 years in the automotive industry. 20 years leading elite clientele through their journey in the custom automotive restoration and performance world. Lover of well built Pro-Touring American Muscle cars built to be driven. Dedicated to helping small business owners thrive through sharing the hard earned knowledge of my successes and failures while growing the next generation of enthusiasts.