Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
The marketing podcast for entrepreneurs building a digital product business that runs on repeat. Each episode covers digital product marketing strategies, AI tools, and growth systems — so you can generate consistent revenue without constant launches.
I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs.
If you’re ready to create a business that runs without consuming your life, this show is for you.
Learn more at 👉 destinicopp.com
Episodes
292 episodes
286: You Don't Have a Visibility Problem. You Have a Conversation Problem
You're posting, you're emailing, you've got people on your list and maybe a free community too. And still nobody is buying. Tracy Beavers says that's almost never a visibility problem, it's a conversation problem, and it's a much easier fix tha...
285: Stop Planning a Black Friday Sale. Plan a Black Friday Season
Most creators don't touch Black Friday until the first week of November, and then they're scrambling to throw an offer together and put a discount on it, hoping that one week carries the whole quarter. That's a lot of pressure to put on three d...
284: Automate What Doesn't Need You
You already have automations running. A welcome sequence, a few tags firing, maybe a workflow you built two years ago and have not looked at since. Then AI showed up and everybody started talking about automation like it was brand new, and now ...
283: The AI Systems Creators Are Actually Running
Almost everybody I talk to has been using AI for a couple of years now. They have a paid subscription, they have watched the videos, they can tell you what an AI agent is. And then you ask what systems they actually have running, and how any of...
282: The Month I Didn't Touch a Single Thing
The event we ran last month is the first one I did not touch. Not the funnels, not the products inside them, none of it. My team handled everything, and that was a first.Steph asks what is under the hood at HobbyScool. How we source spe...
281: The Funnel Behind a Free Summit, Numbers and All
A free summit does not make money. The pages behind it do. Registration page, VIP pass, order bump, upsell, membership, and a downsell if they say no to the annual.Steph walks me through the whole thing and I give her the actual numbers...
280: Three Contractors, Five Hours a Week, One Business I'm Selling
I spend about five hours a week on HobbyScool. Three contractors run the rest of it, and the last event went out the door without me touching a single funnel. It took years to get here, and nobody starts at five hours a week.Kate Kordsm...
279: I Bought a Domain on Vacation and Built a Second Company
Most people know me as the Creator's MBA person. A lot of them have no idea I run a whole second company, in a niche I have zero personal interest in. I am not crafty. I built a craft business anyway.In this episode Kate Kordsmeier inte...
278: Why Our Peer Mastermind Didn't Fizzle Out
Kate and I live twenty minutes apart in Atlanta and did not know each other. In the exact same month we were both quietly trying to build the same peer mastermind. One person got asked by both of us and said, wait, is this the same thing?
277: Your Lead Magnet PDF Is Dead. Here's What's Replacing It
Your best PDF is sitting in someone's downloads folder right now, unread. Not because it's bad. Because nobody wants more homework.This episode kicks off Beyond the PDF, my free event, with a look at more than two dozen creators who dit...
276: The Best Decision I've Made in My Business (and It Wasn't a Course)
The best decision I've ever made in my business wasn't a course or a tool. It was joining a small room of people who actually get it.In this episode I walk through why a curated peer mastermind changed how it feels to run my business, a...
275: I Took My Whole Business Apart. Here's How I Rebuilt It.
This month I took my entire business apart. Sales pages, offers, what I was promoting, what I was spending money and time on. All of it went on the table.In this behind-the-scenes episode, I walk you through the full rebuild using my ow...
274: MCPs in Claude: How 6 Founders Are Actually Automating Their Businesses
Most conversations about AI automation stay theoretical. This one doesn't.I sat down with my peer mastermind, a group we call the Weird Hermits, for a roundtable on MCPs in Claude, also called connectors. These are the tools that let you...
273: How Savannah Gilbo Cloned Herself With AI (And Got Her Calendar Back)
Most digital product creators assume that scaling means hiring more team members. More support staff, more coaches on calls, more people to manage. My guest today took a completely different path.After Savannah Gilbo's best launch ever b...
272: She Has 13K Subscribers and 40% Open Rates — So Why Aren't They Buying?
Hosted by Dr. Destini Copp · Creator's MBAWhat do you do when you have a genuinely engaged email list — great open rates, consistent click-throughs — but your subscribers just won't buy? That's exactly what today's guest, All...
271: The Dark Side of Entrepreneurship: Difficult Clients, Refunds & the Messy Middle (Roundtable)
This one's a little different. What you're about to hear is a recording straight from our Weird Hermits Roundtable, a mastermind group discussion where we got real about the stuff nobody likes to talk about publicly.Difficult clients. Re...
270: How We Actually Use Claude to Run Our Businesses (With Real Workflows)
This is part two of a two-part roundtable with my peer mastermind group, the Weird Hermits — a small group of women entrepreneurs who have been in each other's corners for years. In this episode, we go deep on the specific ways we're e...
269: Are You Actually Using Claude — Or Just Scratching the Surface?
What happens when five digital entrepreneurs who've been deep in the AI trenches stop holding anything back? You get this episode.I joined Ruth Poundwhite, Monica Froese, Kate Kordsmeier, and Jodi Bourne — all members of our mastermind g...
268: Capturing Testimonials: The Hot Capture Method
You're doing everything right — attracting, engaging, nurturing, and retaining your audience. But when it comes to collecting testimonials, you hit a wall. Sound familiar?In this episode, I'm answering a question from listener, Johnna Ki...
267: The New Buyer You're Not Optimizing For (AI Agents, Product Listings & What the Research Says)
What if the next person to buy your product isn't a person at all?In this episode, I'm doing something a little different. I recently published an article called The New Buyer You're Not Optimizing For — and I thought the best w...
266: What Dave Ramsey's Business Model Taught Me About Selling Digital Products
Most digital product creators are building a collection of offers. The ones who build businesses that last are doing something different — they're building around a framework.In this episode, I use Dave Ramsey's business model as a case ...
265: Everyone Says Newsletters Are Saturated… Are They Right?
Is the newsletter market already too crowded… or are we just getting started?In this episode, I brought together a group of experienced newsletter operators for a candid roundtable conversation about what’s really happening in the newsle...
264: 5 Big Lessons About AI, Newsletters, and Digital Business from the New Media Summit
If you’ve ever wondered whether newsletters still matter in an AI-driven world, this conversation might completely change the way you think about owned media, monetization, and the future of digital business.In this episode, I’m sharing ...
263: Where AI Clones Fit — and Where They Don’t
In this episode of the Creator’s MBA podcast, I walk you through the nuances of where AI clones can add real value—and where they absolutely don’t belong. It’s easy to get swept up in the potential of automation, but being strategic about how (...
Bonus: Why Courses Aren’t Working Like They Used To (and What Replaces Them)
Today’s episode is a little different.What you’re about to hear is the audio from a live session I taught yesterday called:“Why Courses Aren’t Working Like They Used To (and What Replaces Them).”I decided to share it...