The Retail Spotlight
One of the key things we frequently observe is the speed with which the retail space is evolving and how many people are finding it challenging to keep up. That’s exactly why we started this podcast - to provide experts a stage to share what they have been working on, bring new ideas to the forefront, create more awareness, and explore cutting-edge technologies.
In a world where customer experiences can make or break a brand, “The Retail Spotlight” is a new podcast series where executives from leading retailers and brands share their stories, innovations, and strategies that puts the customer at the center of every experience.
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The Retail Spotlight
Peter Pernot-Day, Head of Strategic and Corporate Affairs for NA and Europe at Shein | Shaping the Future of Fashion: Shein's On-Demand Production Model #5
In this episode, our guest is Peter Pernot-Day, Head of Strategic and Corporate Affairs for NA and Europe at Shein. We discussed the secret to Shein's success and rapid expansion in fashion retail, a fast-moving and highly competitive industry.
In this episode, we provide insights into how Shein leverages tech innovation, such as their on-demand model and innovative supply chain, to reshape how we design, produce, and shop for clothes. We discuss how Shein's on-demand model keeps up with ever-changing consumer preferences, as well as the key strategies they use to build customer loyalty and retention. Additionally, we explore how Shein addresses the sustainability topic. We also have a peek into their potential brick-and-mortar strategy, the Shein X program, and global expansion strategies.
Timestamps:
00:00:00 Intro
00:02:05 Peter Pernot-Day
00:04:17 On-demand model
00:10:55 Micro-production & sustainability
00:14:25 Optimising customer LTV
00:19:06 Omnichannel retention strategies
00:22:33 Pop-up stores and potential brick-and-mortar strategy
00:28:14 Shein X program
00:31:20 Shein's innovative supply chain: the digital merchant system
00:39:00 Global expansion
00:42:10 Rapid fire round đź‘ľ
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