The Retail Spotlight
One of the key things we frequently observe is the speed with which the retail space is evolving and how many people are finding it challenging to keep up. That’s exactly why we started this podcast - to provide experts a stage to share what they have been working on, bring new ideas to the forefront, create more awareness, and explore cutting-edge technologies.
In a world where customer experiences can make or break a brand, “The Retail Spotlight” is a new podcast series where executives from leading retailers and brands share their stories, innovations, and strategies that puts the customer at the center of every experience.
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The Retail Spotlight
Giovanni Zaccariello, SVP Global Visual Experience @ Coach | 🎙️ Play, Purpose, and the Art of Emotional Retail Design
🎙️ In this episode of The Retail Spotlight, we’re joined by Giovanni Zaccariello, SVP Global Visual Experience at Coach, who shares how the iconic brand is redefining what physical retail means in today’s world.
Giovanni takes us inside Coach Play, the brand’s immersive retail concept, where stores are designed to activate all five senses and inspire emotional connection through local storytelling, community engagement, and creative experimentation.
From gamified experiences like Roblox and Zepeto to on-campus pop-ups, cafés, and ice cream trucks, Coach is rewriting the retail playbook for Gen Z. Giovanni talks about how his team brings big creative ideas to life - from pop-ups to global stores - without losing the details that make each one feel intentional, consistent, and sustainable.
We also explore how Coach is building long-term brand equity through evergreen icons like the Tabby bag, and how physical spaces are becoming the brand’s most powerful storytelling tool.
If you’re curious about how emotion, experience, and experimentation are shaping the future of retail, this episode is not to be missed.