How Busy Chiropractors Can Show Up Online

For Those Who Never Have Enough Time
‘I don’t have time to create content or enough time to write a plan or enough time to post.’ Sound familiar? I didn’t either.

In this episode Philippa reframes the thing chiropractors tell her most, that they just don’t have enough time. Because here is what she has noticed. When time is short, you stop overthinking. And when you stop overthinking, you get out of your own way.
She shares her own half term content plan, the story of a practice with too much time and too little direction, what 2020 forced her to finally do differently, and why her most successful content has never been the perfectly planned stuff.

This one is for the chiropractor who is run off their feet. And for the one who has more time than they think and still isn’t able to show up. The block is the same. The solution is too.

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About Philippa:

Philippa Wilmot is a chiropractor of 16 years and the founder of ChiroVisibility, a membership community helping chiropractors build real visibility through social media and marketing that actually feels like them. In 2026 she was recognised by Women in Chiropractic with the Impact Award - "an exceptional chiropractor creating IMPACT in the lives of others." She's also the host of the ChiroVisibility Pod, where chiropractic finds its people.

Come and find your people:

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Transcript

Time Poor And Still Visible

SPEAKER_00 0:01

Today we're gonna talk about time. This episode is specifically for you if you never have enough time. So let's talk about time. Or more specifically, the lack of it. Because the number one thing I hear from chiropractors, the absolute most common reason people give me for not showing up online is that they don't have enough time. Not enough time to create content, they don't have enough time to write a plan, or enough time to post. And I understand this more than most. This episode is coming to you from half-term week. I have three kids, a busy chiropractic practice, and a whole community of chiropractors over at chiropisability to show up for. I have not had enough time to blink. It has been chaos, it has also been brilliant. And there's something I've noticed about not having enough time. It doesn't let you overthink. And when we stop overthinking, we get out of our own way. So I want to reframe being time poor, not as a disadvantage, but as the very thing that might actually get you showing up. Oh, if you're new here, I'm Philippa Wilmot and I run Cairo Visibility, a community and a podcast for chiropractors who want to grow their practices by showing up as themselves online. I'm really glad you're here. Now, where were we?

Overthinking Is The Real Block

SPEAKER_00 1:23

Overthinking. Overthinking is what keeps perfectly good content sitting in your drafts. Overthinking is what makes you create something brilliant and then talk yourself out of posting it. Overthinking is what has you spending an hour writing a caption and deciding even then it's not quite good enough. So I want to reframe this for you completely. The lack of time doesn't need to be the enemy. The lack of time could actually be the thing that gets you out of your own way. When time is short, you use it wisely. You know that feeling when you've suddenly got a friend coming over and you get more done in that half an hour than you normally would in a whole day, you stop procrastinating, you just get it done. That's what limited time does for your content too. You don't have the luxury of going back and forth. You have a thought, you share it, and you get on with your day. And in my experience, those are the posts that people connect with most. Every single time.

What Success Online Really Means

SPEAKER_00 2:21

Let me tell you something about success. Success to me, in terms of online visibility and social media, is not the views. It's not actually the reach, the number of people your content is shown to. That only tells you who sees it. But success is the person who walked through your door because of something you shared. And my most successful post, without question, without exception, have been my in the moment thoughts, the flash of an idea, the answer to a question somebody asked me that I realised 10 other people probably also needed to know. The moment of clarity, I sometimes get mid-adjustment when I realise what that person really needs to hear is not what I thought they needed to hear at all. And I share it the moment I get a chance. Those are the posts that get people through the door, not the perfectly planned ones, the real ones. And I know that because I've lived the

When Perfect Planning Stalls You

SPEAKER_00 3:18

other version. I was working in practice in the early days, seeing maybe 10, 20, sometimes 30 patients on a good week. I had time. I had too much time. And that gave me too much time to think. I would sit there writing blogs, well-referenced blogs no less, running campaigns, writing emails, doing everything, going in circles, convincing myself I was working on it when really I was overthinking it and procrastinating heavily. I made content creation into this enormous thing that had to be perfect before it could go out, and mostly it didn't go out at all. Then 2020 happened. As the world shut down, I realised there was no time for any of that. I needed to show up now or step back. And the necessity, the need that I could see in my practice members for connection was the thing that finally shifted it for me. Showing up live meant I couldn't overthink it. So I practiced, I kept showing up, and that practice meant that I got out of my own way. So I want to reconnect you with who you were actually doing this for.

Three Groups You Are Posting For

SPEAKER_00 4:30

Because when I realized this, it changed everything. We are not showing up on social media, on our blogs, online for ourselves. We are doing it for our people. And specifically, we're doing it for three different groups of people. There are those people who haven't found you yet, who haven't found chiropractic as a whole, those people who might be struggling right now and they don't know you exist. There are the practice members who came in once or came in for years and have drifted away, who actually need an invitation back, a reminder that you're still there. And they need to know that they are welcome. And there are those people who were already yours, who initially came in for their lower back pain, but might have no idea you're able to help with their headaches or their sleep or their pregnancy or help their children feel more comfortable. They don't know because nobody told them yet. Whether your diary is already full or has some space, those groups of people are out there. They would benefit so much from hearing from you in whatever small way you can manage.

Fast Content That Feels Like You

SPEAKER_00 5:42

And here is what those small ways look like for me this half term. Stories. Specifically, social media stories. I often share my stories happily on social media. It could be a moment or moments from my day. It could be something local, something fun, something real and relevant to the people who come into my practice. As a family practice, that might be something about family life, kids half-term. For you, it might be something related to sport, to pregnancy, to older adults, to whoever and whatever niche feels most like yours. If a thought comes to me, and they often do, I'll record a quick talking head wheel or write a short post. I generally don't use a script, but I might have some notes. Two minutes, Max, me, the camera, cup of tea on my break. These are consistently my best performing content. I do not have a perfect setup. I don't have great lighting. I just have a thought and I am speaking to a person the way I would speak to a practice member who needs to hear this right now. So my top tip for you is this when you share what you're doing, keep it local when you can, because locality matters. The people in your community, the people who are local to you, they're the people who can book and can walk through your door. And that's how I handle half-term. I do write a monthly content planner for the members inside chiropisability specifically for chiropractors and chiropadvocates, because generic content plans do not work for our world. Trust me. I've bought them way, way more than I should have done. I'm always an optimist. This content planner has space and it has breath, it has room for your flash thoughts, the in the moment post, the things that come to you mid-adjustment, because I never want the plan to squeeze out the real you. The plan is the safety net for when you can't think of anything to say, for when your mind goes blank, but it needs to give you space to be you. So it does.

Join The Membership And Share

SPEAKER_00 7:47

And as we're coming to the end of the month, this feels like the perfect moment to tell you about the chiropisability membership because this is your monthly invitation to join us. Inside the membership, you will find the most amazing community of chiropractors and chiropadvocates. And you do not need to be a chiropractor to join. If you champion chiropractic in any way as a mentor, coach, someone who runs a practice alongside or within the chiropractic world, you are so welcome here. There is a monthly content planner written specifically for our world. There are monthly masterclasses on the most current topics right now. And if you've got to this point still wondering what a talking head reel is, I will teach you that too. There is an entire bank of past masterclasses going back nearly three and a half years, and there is guidance on when to start and how to work through it all. Whether you're completely new to visibility or just looking to do it better, it covers social media, emails, your online presence. Most of all, we work on getting out of your own way. But honestly, what I want to tell you most is that the community cheers loudly for each other. As loudly as they cheer from themselves, it brings me joy every single day and it's fun. We work hard and we have fun. And the links join us in the show notes. We would love to have you. If this one resonates, share it with a chiropractor who needs to hear it today. And thank you for being part of the chiropisability pod where chiropractic finds its people.