Your Career Journey
Welcome to Your Career Journey, the podcast designed for Marketers and Creatives who are navigating the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away or just taking your first steps, this show is for you.
Each episode dives into real stories from Marketers and Creatives who’ve made their mark. We’ll cover career challenges, triumphs, and everything in between, offering practical insights and inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
Shaping your own story. With Charlie Syme
In this episode, I’m joined by Charlie Syme, a senior marketer and comms specialist, who has worked with member-owned, enterprise, not-for-profit and start-up businesses.
Just over a year ago, he started his own business, Pigface Marketing, where he operates as a fractional CMO.
The discussion kicks off with Charlie celebrating the first anniversary of his business, which is a huge milestone. To understand the current direction, we go back to the beginning to uncover what led him to this point. Charlie reflects on his career trajectory, what he learned from the different stages and the importance, for him, of purpose.
Once he'd decided to start his business one of the challenges he faced was with business development, and we discussed how he overcame that.
We talk in depth about the importance of brand storytelling in marketing and Charlie details his approach and why he loves it so much. He also gives a perfect real life example by explaining where the name Pigface Marketing came from.
We also touch on the personal growth that comes with starting a business, something we have both experienced and the important role of networking and building a community.
The conversation ends with Charlie talking about the common threads between career, marketing and storytelling (there are quite a few!).
If you'd like to connect with Charlie.
Website: https://www.pigface.au/
LinkedIn: https://www.linkedin.com/in/charliesyme/
Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/
LinkedIn - https://www.linkedin.com/in/emmajgraham/
