Your Career Journey

Building your career toolkit. With Rita Martinez

Emma Graham

In this episode, I'm joined by Rita Martinez, a seasoned marketer with a career spanning blue-chip companies like Coles, Energy Australia, and CareSuper. 

Rita’s journey through diverse marketing roles has given her a wealth of insights to share. But, in the beginning, how did she know marketing was her calling? And how did having a mentor early on shape her path?

In the early days, Rita focused on Retail and Customer loyalty roles, before really branching out and taking on the ‘toolkit’ approach to building her skills. She also embraced the opportunities that came her way, whether that was taking shorter contract roles that led to other things, or taking on new challenges in parts of the business that were new to her.

Adaptability has been central to Rita’s success, especially over the last decade. Embracing change came naturally to her and became a key factor in how she continued to grow her career.

We also discuss the unique Marketing challenges of working in regulated industries and leading teams.

This is a wide-ranging conversation packed with insights on navigating career pivots, the evolving marketing landscape, and the power of continual learning. Whether you’re starting out or considering a change, Rita’s story is filled with inspiration and practical advice.

If you'd like to connect with Rita LinkedIn: https://www.linkedin.com/in/ritamartinez/

Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.

If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/
LinkedIn - https://www.linkedin.com/in/emmajgraham/

People on this episode