Your Career Journey
Welcome to Your Career Journey, the podcast designed for Marketers and Creatives who are navigating the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away or just taking your first steps, this show is for you.
Each episode dives into real stories from Marketers and Creatives who’ve made their mark. We’ll cover career challenges, triumphs, and everything in between, offering practical insights and inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
Embracing AI & Thriving in a Changing Industry. With Catherine Toms
In this episode, I’m joined by Catherine Toms a senior Marketer with over 20 years of global experience across digital agencies, and blue-chip brands and Co-Founder of the Marketing Growth Academy.
How do you stay current in the ever-evolving field of Marketing, particularly at the moment with AI? Catherine has been through this before, having worked through the digital transformation of the early 2000s (as have I), and that’s worth remembering. This is nothing new; we’ve been here before, and Digital Marketing is now just part of the whole Marketing mix.
When it comes to AI specifically, Catherine discusses the importance of adaptability and curiosity, emphasising its integration into everyday tasks while preserving core marketing principles.
She highlights the significance of upskilling and staying informed amid the rapid evolution of AI technology and shares a number of different sources that she trusts to stay current and on top of things.
We talk about how Marketing often finds itself the ‘canary in the coal mine’ and how to manage business expectations whilst maximising the opportunities that AI brings. How do blend human and AI skills for the best results and how to upskill yourself even if you’re organisation isn’t on board?
Finally, we discuss how she finds working with her husband, as their business celebrates its 10th anniversary!
00:00 Introduction and Guest Welcome
02:14 Transition to Digital Marketing
02:54 Launching a Business in Australia
04:00 Embracing Change in Marketing
06:23 Navigating AI and Technological Trends
08:36 Upskilling and Adapting to AI
18:05 Generational Perspectives on Technology
20:15 AI in the Workplace: Challenges and Solutions
26:23 Integrating AI Across Business Functions
27:56 Marketing's Role in AI Adoption
29:47 Upskilling Yourself in AI
35:25 The Future of AI and Human Skills
40:38 Starting a Business in a New Country
43:17 Challenges and Rewards of Entrepreneurship
46:15 Working with Your Spouse
48:51 Embracing Lifelong Learning
If you’d like to connect with Catherine:
LinkedIn: https://www.linkedin.com/in/catherinetoms/
Website: https://aiinmarketing.co/
Free webinars: https://aiinmarketing.co/webinars/
Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/
LinkedIn - https://www.linkedin.com/in/emmajgraham/
