Your Career Journey
Welcome to ‘Your Career Journey,’ the podcast designed to be your compass through the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away, or just taking your first steps, this show is for you.
Each episode dives into real stories from people who have made their mark. We cover career challenges, triumphs, and everything in between, offering practical insights, inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
How Marketers Can Thrive with AI | Career Strategies with Catherine Toms
In this value-packed episode of Your Career Journey, Emma speaks with Marketers Catherine Toms, Co-Founder of Marketing Growth Academy, about staying competitive in a marketing world being reshaped by AI.
With 20+ years of experience helping global brands and marketing teams evolve through digital transformation, Catherine shares exactly how AI is impacting the marketing profession—and how to skill up without getting overwhelmed.
💬 What You’ll Learn in This Episode:
✨ What AI really means for marketers today
🧭 How to upskill, even when your company isn’t on board
🔥 Why human creativity still wins—especially with AI support
🔓 How to use AI to boost performance, not just productivity
🧠 The mindset shifts needed to stay ahead in your career
👫 What it’s really like running a business with your spouse
🎯 Why leadership and emotional intelligence matter more than ever
This episode is packed with insight, honesty, and practical tools, especially for marketers, creatives, and career-changers looking to future-proof their path.
⏱️ TIMESTAMPS
00:00 Welcome & Guest Intro
02:14 From Recruitment to Digital Marketing
04:00 Embracing Change in a Shifting Industry
06:23 How AI is Disrupting the Marketing Landscape
08:36 Upskilling & Practical Adoption of AI
18:05 Generational Differences in Adopting Tech
20:15 Navigating Workplace AI Tools & Pressure
26:23 Where AI Fits in Business Processes
27:56 Marketing’s Role in Leading AI Innovation
29:47 How to Upskill Independently
35:25 AI + Human Skills: The Future of Work
40:38 Starting Over in a New Country & Business
43:17 Entrepreneurship: Honest Truths
46:15 Working with Your Spouse
48:51 Why Lifelong Learning is Non-Negotiable
👩💼 About Catherine Toms
Catherine is a Marketer and Co-Founder of Marketing Growth Academy, helping professionals and businesses embrace digital change, data, and AI.
🌐 Website: https://aiinmarketing.co/
🎓 Free Weekly AI Training: https://aiinmarketing.co/webinars
💼 LinkedIn: https://www.linkedin.com/in/catherinetoms
I'm Emma Graham, Career Coach, ex-recruiter, here to help you:
💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint
🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/
🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide
📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call
