Your Career Journey
Welcome to Your Career Journey, the podcast designed for Marketers and Creatives who are navigating the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away or just taking your first steps, this show is for you.
Each episode dives into real stories from Marketers and Creatives who’ve made their mark. We’ll cover career challenges, triumphs, and everything in between, offering practical insights and inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
From Corporate Marketer to Startup Success: Susan Toft's Founder Journey
In this episode I’m joined by Susan Toft, CEO and Founder of The Laundry Lady, the world’s first online marketplace for laundry services.
We dive into how she transitioned from the corporate marketing world to launching The Laundry Lady and how an unexpected redundancy became the catalyst for her entrepreneurial leap. Where did the idea come from? And what did she take from her marketing career that helped her along the way?
Susan shares what it was like to start a business during the GFC and the mindset shift that comes with having to make it work. She talks about the early days, the value of starting with a minimum viable product, and navigating the rollercoaster of scaling—hiring the right team, upgrading tech, and growing through the messy middle.
Now, as CEO of a rapidly expanding business, she’s embraced leadership, built a strong personal brand, and even stepped onto Shark Tank! We chat about that experience and what’s next as she takes The Laundry Lady global.
Susan’s journey is a great reminder that when you back yourself and take the leap, incredible things can happen.
If you'd like to connect with Susan:
Website: https://thelaundrylady.com.au/
LinkedIn: https://www.linkedin.com/in/susan-toft-b855ab41/
Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/
LinkedIn - https://www.linkedin.com/in/emmajgraham/
