Your Career Journey
Welcome to Your Career Journey, the podcast designed for Marketers and Creatives who are navigating the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away or just taking your first steps, this show is for you.
Each episode dives into real stories from Marketers and Creatives who’ve made their mark. We’ll cover career challenges, triumphs, and everything in between, offering practical insights and inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
Behind the Screen: Andrea Andric’s Digital Marketing Journey
Today, I’m joined by Andrea Andric, a freelance Digital Marketing Strategist with a unique journey, starting with a journalism degree before diving into the world of Social Media and Digital Marketing.
Andrea shares how her early career shaped her expertise, highlighting the value of varied experience, especially in agency roles, where she built a diverse skill set and worked directly with clients instead of niching too soon.
From there, she took on roles at The Arts Centre and a tech startup, where she continued growing, leading teams, refining her craft, and staying ahead of industry shifts and trends.
Diving into social media strategy, we discuss the common mistakes brands make, the biggest challenges in the space, and what actually works. We also explore that buzzword 'authenticity', how its meaning has evolved, and its ongoing impact on social media.
And of course, we can’t ignore AI. How does Andrea see it shaping the future of digital marketing?
Finally, we wrap up with a conversation on the power of strategy and the advice she’d give to her younger self.
00:00 Introduction and Guest Welcome
00:25 Accidental Entry into Digital Marketing
03:36 Early Career and Agency Life
05:29 Transition to Arts Centre Melbourne
06:51 Tech Startup Experience
07:58 Freelancing and Personal Growth
08:33 Importance of Trying Different Things
09:44 Industry Experience and Niching Down
17:04 Challenges in Social Media Marketing
20:42 Trust and Agility in Marketing
30:37 Authenticity in Social Media
33:48 AI in Content Creation
40:00 The Role of Strategy in Marketing
42:15 Final Thoughts and AdviceHi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with Andrea:
Website: andreaandric.com
LinkedIn: https://www.linkedin.com/in/andreaandric/
Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/
LinkedIn - https://www.linkedin.com/in/emmajgraham/
