Your Career Journey
Welcome to ‘Your Career Journey,’ the podcast designed to be your compass through the twists and turns of career development.
Whether you're a seasoned professional navigating a career transition, climbing the corporate ladder, looking to return to work after some time away, or just taking your first steps, this show is for you.
Each episode dives into real stories from people who have made their mark. We cover career challenges, triumphs, and everything in between, offering practical insights, inspiration and giving you valuable takeaways for your journey.
Expect candid conversations with industry experts and thought leaders who've embraced the highs, weathered the lows and emerged with wisdom worth sharing.
Join me and let’s explore the multifaceted landscapes of career development, learning, and growth together.
Your Career Journey
From Journalism to Digital Strategy: Andrea Andric’s Career Pivot & Social Media Insights
In this episode of Your Career Journey, Emma speaks with Andrea Andric, a Melbourne-based freelance strategist, as she shares her inspiring pivot from traditional media into the ever-evolving world of digital marketing.
🚀 What You’ll Learn in This Episode:
✨ How internships and “happy accidents” shape career direction
✨ The pros and cons of niching down vs. broad experience
✨ What “authenticity” actually means in social media today
✨ How to transition across industries: agency → arts → tech → freelance
✨ AI and content creation: What works, what doesn’t, and what’s next
✨ The hidden power of strategy in building your brand or business
✨ Andrea’s top advice for job seekers, freelancers, and aspiring strategists
💡 Whether you’re in marketing, design, content, or creative industries, this episode offers career clarity, insight, and practical tips for building a career you love.
⏱ Chapters:
⏩ 00:00 Introduction
⏩ 00:25 Andrea’s Accidental Marketing Start
⏩ 03:36 Early Agency Lessons
⏩ 05:29 Arts Centre Melbourne Experience
⏩ 06:51 The Tech Startup Experience
⏩ 07:58 Growth Through Freelancing
⏩ 09:44 Why Broad Experience Beats Early Niching
⏩ 17:04 Common Mistakes in Social Media Strategy
⏩ 20:42 Trust, Agility & Brand Voice in Marketing
⏩ 30:37 Buzzword Breakdown: “Authenticity” in 2025
⏩ 33:48 The Truth About AI & Creative Work
⏩ 40:00 Strategic Thinking = Marketing Superpower
⏩ 42:15 The Career Advice Andrea Wishes She Knew
👩💼 Meet Andrea Andric
Andrea is a freelance digital marketing strategist with 13+ years in agency, arts, ecom & tech. She helps brands build human-first strategies that drive results.
🎯 Website: https://www.andreaandric.com
🎯 LinkedIn: https://www.linkedin.com/in/andreaandric
I'm Emma Graham, Career Coach, ex-recruiter, here to help you:
💡 Gain clarity on what’s important to you
💡 Confidently communicate your value
💡 Build a personal brand and a strong network
💡 Take a strategic approach to your next move
💡 Navigate the job market effectively
💡 Build career confidence with a repeatable success blueprint
🌐 Explore my coaching programs and free resources:
Website: https://www.egconsulting.au/
LinkedIn: https://au.linkedin.com/in/emmajgraham
Instagram: https://www.instagram.com/emmagrahamcareercoach/
🎁 Free Resources:
📄 CV Development Guide: https://www.egconsulting.au/cv-advice
📄 LinkedIn Profile Optimisation Guide: https://www.egconsulting.au/linkedin-profile-guide
📅 Book Your FREE Career Strategy Discovery Call:
https://calendly.com/emmagrahamconsulting/discovery-call
