The B Team Podcast
Talking all things Business, Bentonville, and Bourbon. Hosted by Josh Saffran, Matt Marrs, and Rob Nelson. New episodes every Thursday!
The B Team Podcast
Ep. 74 - How Southern Trend Captured Arkansas Culture
When artistic talent meets entrepreneurial vision, magic happens. That's exactly the story behind Southern Trend, the beloved Arkansas apparel company founded by former baseball player turned full-time artist, Clint Brannon.
In this candid conversation, Clint takes us back to his unexpected journey from the baseball diamond to the art studio. With the crucial backing of former MLB All-Star catcher Tom Pagnozzi, who recognized Clint's artistic potential during his playing days, Southern Trend transformed from a simple poster design for Bikes, Blues and Barbecue into a thriving business. The growth was explosive – from selling 2,000 shirts to Walmart partnerships moving 20,000+ units within just a few years.
What truly distinguishes Southern Trend in the crowded apparel space is their access to the University of Arkansas "Vintage Vault" logos. The slobbering hog and other nostalgic designs resonate deeply with Razorback Nation, creating an instant connection with customers across the state. This authenticity, combined with their in-house screen printing capabilities, has enabled them to supply hundreds of boutiques while maintaining family-friendly pricing.
Beyond Razorback gear, Clint shares fascinating insights into their custom design process, minimum orders of just 50 items (making quality apparel accessible to smaller groups), and creative partnerships with brands like John Rich's Redneck Riviera. Throughout it all, his artistic integrity and community-centered approach shine through.
Whether you're a Razorback die-hard, small business owner, or aspiring artist, there's something inspiring in Clint's story of finding success by staying true to his creative passions.
Welcome to the B-Team Podcast. I am your host, josh Saffron, with my co-host Atmaris and our permanent guest Rob Nelson. We're here every week to talk to you about all things Bentonville, bourbon and business the B-Team Podcast. Be here. Welcome to the B-Team Podcast. I'm your host, josh Saffron, with our co-host.
Speaker 1:Matt Mars and our new permanent guest, jim Corbett. Jimmy, again, far from permanent, but happy to fill in. No, no, no, it's time. It's time. Don't listen to them, Rob. It's time because season two Don't listen to them, rob. It's time because season two we're getting towards the middle and the end and the return on investment for Bobby is just not there. The show would be rudderless without Rob, I mean it's also a sinking ship with me.
Speaker 2:Fair enough.
Speaker 1:We're here every Thursday for all things Bentonville, business and bourbon and we don't typically bring back a guest for a second time. But I like to call this guy like the Dos Equis International man of Mystery, like this is one of the guys that like he could just talk to for hours and we had to cut you off in season one. But welcome back to Clint.
Speaker 2:Welcome back. We didn't know if he would ever come back, but somehow you got him back.
Speaker 1:Yeah, I've been bothering him for months at a time. He's like I can't go, can't go, and I'm like, hey, we're gonna do dinner after this, we're gonna go out and we got to come back up. Yeah, well, thanks for having me. It's uh, y'all didn't have to pull my leg too much because it was fun the first podcast man I can. Honestly, I'm just glad I could say that I was at the og place before y'all got like that sweet podcast place I we had like the drapes and all that.
Speaker 1:Oh man, yeah, I mean, it was, you were in the old place, I was in the old thing, yeah yeah. So this is a setup right here. Yeah, man, and coming in here, man, y'all's place is awesome, this is exciting. So I'm glad to be back and yeah, but the first time we spent a lot of time on Muscleman shoes and all your art, all your cool stuff, and we didn't really get into, like the t-shirt business. Like we didn't get into Southern trend, you know.
Speaker 1:So let's get back in here and talk about what you and Pags are doing down in Fayetteville on the clothing line, cause you touched on it but you had so much you could have done four or five hours of content. Yeah, no for sure. You know, it's kind of funny podcasting and I think coach muslim had left like a month later, you know, and he had seen the podcast and was just fed up with that type of he's gonna associate with that group. Yeah, yeah so, and you know, um, you know I'm very fortunate to be able to be a full-time artist, get to do what I love, mainly just be a kid every day.
Speaker 1:Um, I I have to have to say, like I always give credit to, I have to say like I always give credit to, tom Pagnozzi, my business partner. I met him at Arkansas when I was playing baseball and he was an assistant coach, always drawing on the bus, doing designs, and you know, he just gave me an opportunity, financially backed me, to be able to see if there was a career path in art and you know, I'm very fortunate for that. I still send him a text on Father's Day because I, you know that's what fathers do and um, you know, he gave me an opportunity to to see if it would work and we started Southern Trent and um, it all started because of Bikes, blues and Barbecue, of all things. He was really good friends with a bar owner on Dixon Street and he wanted me to design a poster for bikes, blues and barbecue.
Speaker 1:And then I did a design and, um, you know, before we knew it, it was, you know, walmart wanted to get involved and um, josh Petrie was a manager there and um, we got shirts in Walmart and we were selling a lot of shirts on Dixon street for bikes and blues. And then, before we knew it, when it was really big in Fayetteville, you know, we went from 2000 shirts to 5,000 and next year's 10,000. Next year was 20,000 with Walmart and it grew like really big around 2016 time. But about that second year into it, tom had sent me to portland. We went and some guys consulted us on how to do screen printing came back and tom said, hey, let's see if we can start a screen printing business.
Speaker 1:So we did and that's when the brick and mortar kicked, that no, and then. So that was called three dogs llc. There was three of us and then, as that grew about four or five years into it, we took over a building next door to where we were at screen printing and we decided to put a retail there. And Southern Trend was a pig that I remembered being in a coloring book that I colored when I was a kid and I just liked it. A friend of mine I played ball with, jeff Fletcher helped me get it trademarked and that's kind of how the Southern Trend brand started, brand started.
Speaker 1:So you know, um, and then from there just meeting everyone and through the way from coach mossaman printing basketball shirts led to painting shoes and then you know just my art and everything. So I mean I've just been very blessed to be able to just be an artist. You know where this graphic designer. It's amazing how the dominoes just kind of get on, yeah, and all of a sudden you're doing things you wouldn't have thought to do in the beginning. Yeah, so you know, when you say that about you know the DeSecchi saying I mean that's a, that is a compliment. I'm very fortunate to be able to be doing all kinds of art I mean, but it's. It all starts from the backbone, of having someone to support you. Obviously, my parents have always supported me. Obviously, my parents have always supported me. But from a financial business standpoint, tom, you know, has been there since day one from the business side to help me. And so, tom, I mean you're a baseball fan- Huge baseball fan, all-star catcher he's a baseball fan.
Speaker 1:All-star catcher for the Cardinals, played in the World Series, and so I didn't realize, when I walked in, that you were and I saw this Cardinals stuff all over the place. When I walked in, that you were and I saw this Cardinal stuff all over the place, yeah, and then he's just sitting there like, oh, that's Tom Packnett, it was really cool and he's just a guy. He's cool, big bourbon drinker and just riffing. Yeah, I mean he wouldn't be here today, but he's actually headed to St Louis. He'll be broadcasting tonight, tomorrow night, oh, nice, involved with salus cardinals and, um, or else he would be here today with me, for sure. But you know, he's, he's, he's all over the place. That's like. So, yeah, it is pretty cool, you know. So what position did you play when you played? I was a pitcher. I was left. I was a left-handed pitcher, left-handed pitch, yeah. So I did hit her. I wanted no part of you, yeah, yeah, I always wanted to pitch against lefties oh, I mean, it's the worst, yeah.
Speaker 1:And you played minor league ball. You went pretty high. I know High was probably high was the highest that I had made before getting traded to the Cubs. I was drafted by the Texas Rangers. Got drafted late round but ended up signing as a junior. Tom helped me out, getting my school paid for and some stuff kind of made it worth my time to give it a shot and got to meet a ton of people through the way. Got traded to the Cubs and that was history. I knew it, tell me when I went over to the Cubs minor leagues.
Speaker 1:I've already gone to the Cubbies. That's tough. It's like going from Yankees to Red Sox. Oh man, yeah, nothing against the Cubs, but man, it wasn't like it was what I was. I don't know when was Singalay. What city were you in? Oh man, I was in Spokane, washington, short season. I was in Iowa, daytona, florida, bakersfield, california.
Speaker 2:Daytona was fun Dayton. It was in Iowa.
Speaker 1:Daytona, florida, bakersfield, california, daytona must have been fun.
Speaker 2:Daytona was fun, yeah, yeah.
Speaker 1:Yeah, you know, a lot of those places are fun Minor League teams, you know, you get to travel and see all over. I mean, you're on a bus, a lot. It's a crazy experience, you know, but it's an experience that I'm very thankful I was able to be a part of. I mean, to a lot of people. So, oh, I bet you have stories over over bourbon, which, by the way, jim, oh, I did. It would be wonderful if you contributed today. I brought a bourbon here, chad, it's a new one, a shout out to guess who, jamie, guess who told me to try this. Get chattanooga whiskey. 111 proof, high proof. We'll see how it is. Yeah, we'll give it crack it today. I like it.
Speaker 2:What's gonna tell them was been I already smell the stone fruit which, where we always give rats so much, such a hard time, over the all the cracked vanilla bean, stone fruit, that we hear all the busy man, the whiskey event that we were at was fantastic, but that was the first real whiskey taste tasting I've ever been to with all the good gentlemen jen's giving oh my gosh, and I can't.
Speaker 1:When you put on, I can't wait to go back november 6th, but I mean, you know, you got just a little bit. Then it was distilled water, but and after about the fourth when I was sitting there being like I can't taste anything no juice, it's like what do they smell? Yes, yeah, we this year's gonna be like I can't taste anything. No, I was like what do they smell? This year's going to be epic.
Speaker 2:I can't wait, it's so good. It's crazy because every year it gets so much better. How?
Speaker 1:is it? It smells strong right out of the gate. I mean, we were just drinking 100 proofs, this is 111.
Speaker 2:It's got a little bit of kick to it. It's not bad Right out of the gate. I mean, we were just drinking. 100 proofs.
Speaker 1:This is 111. It's got a little bit of kick to it. It's not bad, it's pretty good. Yeah, I like the bottles, I like the labels. What is that? Oh wait, no wait, okay, well, not a fan, matthew Rock, a few ones. That's huge. So, clint, so you, yeah, now your Chattanooga whiskey. You all right with this? Is it good Taste? Yeah, yeah, I'm sure we got others for you, you sure. We got others we can pull up. No, we're good. What did we have last time? Taylor's?
Speaker 2:That was yeah. I was actually going to bring that again, but I was like we took the bottle home with you.
Speaker 1:That night I said you know I should have brought it. That's shame on me, because I should have brought that, because I think I've got a couple of the Taylors, but I think I left that one purposely, for that was back in Matt's very generous days, because Matt brought a bottle of EH Taylor and then Clint was all about Clint and amazing and fantastic and he goes.
Speaker 2:I've never asked for it, he goes you know why don't you take it home with wow, yeah, it is, I haven't. I haven't forgot that. Where is that? Matthew again? Well, I was so today. I I didn't remember if plant was coming this time or when he was coming, because I was like I had some single barrel that I got. What was it that you had? Was it this small?
Speaker 1:you have a small batch. Yeah, we don't give yourself too much credit.
Speaker 2:It wasn't what it came to be. I really appreciate that we had so much fun.
Speaker 1:Well, and evidently, if he meets you down in Florida, you're going to have a really great bourbon selection. Yeah, Rob, I'm glad I get to see you, Hopefully tonight. The last time we were here we were talking about a tattoo.
Speaker 2:Oh, I forgot about that bird the bird tattoo that Rob.
Speaker 1:Yes, so Clint, the first time he was here he taught Rob how to draw. Okay, and he throws the bird with the yeah, and that was like watching paint dry, watching him try to do the bird. Well you're going to think I'm making it up, but you can ask Corey, my wife, tonight when you see her. I have talked about getting a bird tattoo. I kid you, not the Corbett last name. The crest is a crow or raven on a yellow shield, and so that raven type look is fantastic.
Speaker 2:Can you expand into that Clint, Can you do?
Speaker 1:tattoo art. I feel like you can. I've definitely drawn a lot of tattoos for people. I bet Can you draw right in the smaller Jim's back?
Speaker 2:I don't know if I want a little trap, going a more classy looking.
Speaker 1:What proof is this? Yeah, yeah if we finish this I think we could have it down. We can call someone up on, lock Jim up on the table. I'll be sure I don't have his back. That'd be next level, wouldn't it?
Speaker 2:All right, let's get back to you, because this is a quick thing going off the rails.
Speaker 1:Off the rails? Yeah, all right, so we may finish tonight off, we'll go back, we'll go back. We can revisit. Did you bring your pen? What did you get? Your marking? It's a dream we can find one. Yeah, your pen? Yeah, all right.
Speaker 1:So Southern Trends, yeah, yeah, yeah. So located in Fayetteville? It's located in Fayetteville, Very big for the college students it is. Yeah, I mean, we print a lot of the University of Arkansas Razorback gear, do a lot of basketball football. But one thing that's kind of special about our company is we have the rights to all the Vintage Vault logos so we can go back and print a lot of the old slobbering hog hog laying it through the A, and that's really what's kind of like our big big thing. We were at one time like one of the only screen printers allowed to do it, except like these big bot, like type companies that that were, you know, a lot larger than us, um, that now they've opened it up to other screen printers and, you know, you kind of have to find your own lane, but we still, but we still get a lot of traffic from that and, um, you know, man, it's it's hard to beat the slobbering hog it's hard.
Speaker 2:That's where I would go.
Speaker 1:I'm so happy they put it back on the basketball. Yeah, I mean it's yeah, it's a definitely a traditional hog that, like all the other ones, have a lot of similarities. That one kind of sticks out to me. Uh, I like it a lot, yeah, but um, before I forget, I know we mentioned this before what did I tell you? The promo code was 80% off for B-Team, right? Is that what you said? No, I wanted to say this before I happened to ask he remembers B-Team.
Speaker 2:It was 30. It was B-Team.
Speaker 1:Yeah, so I'll try to repost this. Tell everybody at Southern Trend if they go like you guys follow you guys on Instagram. I want to try to get that bumped up for you guys as much as possible. I want to do some stuff we can talk about with my art and stuff. I'd like to do something to get the followers bumped up on your Instagram and your Facebook because you all do a fantastic job. I love listening to you guys. That being said, southern Trend, if you go online promo code B-TEAM you'll get 30% off, which is huge.
Speaker 1:Yeah, it's good you know, Now he's also taking a 40% price increase tomorrow, so he's going to knock it out starting after midnight. Yeah, anyone that gets it tonight will be okay yeah, so and um, if anybody has any trouble with that, then call the store, ask for. Probably they can ask for lauren. Lauren, get mad at me later, but um don't ask for your packs, don't ask for your packs you won't get us.
Speaker 1:But lauren is, um, the backbone of taking phone calls for us. She kind of set that up for me before I came and, um, yeah, you know, and I have to give all my, all my guys and girls credit at southern trend. I mean, I'm just kind of kind of do what I'm told when it comes to art. Now they tell me what's trending and what needs to be drawn, and I can just set up my house, my studio. Well, I gotta be honest with you. Um, you have teenage daughters. You've had teenage daughters.
Speaker 1:My teenage daughter is like the fashionista, like, yeah, sephora and lulu like it's like. So we went down to your store and she goes dad, I'm not gonna buy anything here, you go, it's a friend. Or even, yeah, she was just oh, I love that shirt, can you buy for me, want a clint shirt, absolutely. So she was like like, again, it's a friend. She was just oh, I love that shirt, can you buy it for me, want to clinch shirts, absolutely. So she was like like, again, it's on trend, it's cool because the 14 year old thing is cool. Yeah, I was impressed because I didn't think it was a shot in the hell. She wouldn't want to buy anything.
Speaker 2:Yeah, well, that's good, want a refund. There's no retro. But the other big thing that you do is don't you guys kind of work with the university, like when there's the special games where you guys will do yeah, you'll have like allocate like yeah, shirts that you don't when they do the whiteout, yeah, whiteouts, but you know, like all that.
Speaker 1:So checkerboard, yeah, so I like to think that I'm a big note taker for myself because I forget everything. And it's funny because, like we have a minimum that we print which is 50, 5-0 or 50, yeah, like 50. So like we do a lot and I'll kind of get into it about custom work with Southern Trend that we do, but our minimum is 50. And when I was working a lot at Southern Trend there before I started kind of working more at my house at my art studio, mainly because of walk ins, when you're doing art, walk in started like really affecting my time and you know, and I want to say hi to everyone and people are a bit, but like art, when you get in the zone, you're in the zone.
Speaker 1:Art when you get in the zone, you're in the zone and man, 30 minutes here and there, just like really throws you off track. Sure, so yeah, so you know, I don't know, like whenever I kind of got sidetracked there a little bit when I the road I was going down but gosh, I might have to get back on track we were talking about, tell me we're going to cut you off. We're back to 80% off for first-time visitors for the BT project. He was talking about the white-out shirts Okay, yeah, yeah.
Speaker 1:I'm thinking ahead of how I want to talk about custom shirts for customers. Okay, so when I was back there, we'd have these meetings with the girls and I would say I would take these notes. I go to a basketball game and I would see like the students and they would wear a shark outfit and they would call it shark and saw and I was like, okay, I need to do a shirt for that game. So I'll always go back a year on my notes. So about a week before we played Kentucky Shark and saw, I went back to that day a year ago and it said, make sure you make sure it says shark and saw. So I just do this design says shark and saw. Finally get you a to approve it. I tell my girls and they look at it. They're like, oh, I don't know. You know like, yeah, we'll print 50 and that is a my kind of like a.
Speaker 1:Hey, it's Angelo, that's my goodness right exactly right, you know like and I'm like, but my notes tell me different.
Speaker 2:Yeah, corey and Carrie Emily say yeah, so we know that look, yeah, yeah, yeah.
Speaker 1:So that's like no pun intended, but it ain't gonna work. But what they didn't know was I was painting a lot of shoes for Coach Mosserman and the whole reason I painted them was for him to promote you. Absolutely, I'll paint your shoes. No man, I need you, I need out. So when the girls left, can you remember when he was in a sling? Uh-huh, you remember? Yes, and coach muslin, I will give him, I will tip my hat. He was badass at this, like he was awesome. So I shoot him a text like hey, I need you to promote this shark. And saw, he's like dude, I'll come down to your store tomorrow and sign autographs because we're going to a white shirt, but that's fantastic.
Speaker 1:So my girls get back in their office. They put it online. I think we did like 1500 and you only had 50 printed. Oh yeah. And then it was like hey, we need to order white shirts, we? I got in the next day and I just walked in nonchalant. My girls walked in and be like hey, you're not going to believe this. I'm like what's up? They're like I'm me. We sold a ton of these sharing slots last night. I'm like, really, I wonder why. You know. Well, it's because Coach Musselman was like, hey, I'll be at the store tomorrow. I was like, yeah, coach Musselman will be back. We usually get a pretty good idea when things are coming down the line. I wish they would do it more like Ole Miss, ole Miss, kind of.
Speaker 2:Like they say what every game is. That's really hard for me to say. By the way, yeah, I know, you know his daughter is Ole Miss, right I told you you need a southern trend, needs to go to Oxford. It would do very well.
Speaker 1:Yeah, it would do very well. Yeah, it would do very well. Yeah, no, I would imagine I was. That almost does a good job.
Speaker 2:We can they tell you you can come down to our, to the tailgate in the garage of us here with us, and you can study it.
Speaker 1:Yeah, pags is so pags is so much and I've never been to the grove. Well, that was a cool. Yeah, let's do it. I've told you a hundred times so I don't know, three, four years ago, uh, we the checker checkered out game and we played texas storm the field. Yeah, I guess you can't prop. They probably wouldn't let you do an art print of the storming of the field and all the fans on there because they get in trouble, right.
Speaker 1:I would imagine arkansas might balk at that because, again, yeah, you just make sure that there's no faces and you kind of you know, you kind of change it up. You got to get creative. I would buy that shirt. That was a great game and a great experience.
Speaker 2:I think the basketball game was wide out when we beat Duke, when we went. Well, I didn't think you were at that game, wasn't it?
Speaker 1:Yeah, devil weiss, we had to get razorback shirts. We bought shirts. I didn't even think to call you. We went to like, had like some it was bad champion t-shirts.
Speaker 1:Dude, if they only have to do runs of 50, we could do 50 b-team podcasts. We could sell that. We have rabid fit. Well, I was going to ask about the smartest pencil. We have to buy them in increments of 50. The smartest pencil for bobby t-shirt? Yeah, you can mix match colors, so to kind of you know, to kind of talk about southern trend a little bit, though we're more than just a brand.
Speaker 2:We print a lot for customers so, which is good to know, I didn't ever know, yeah, until just now yeah, um, you know, we kind of talked about it last time, I think.
Speaker 1:But like you know, redneck riviera, john rich, yep, um, his bar in nashville we do all the their designs. Tj that his John Rich's manager is close friend of mine and he helps me kind of make that collaboration easy and fluent. So we do a lot of designs for customers. Nature bags is an outdoors brand, spending with me from day one and you know that is a huge part of our business is our screen printing company in the background, um, behind southern trends, you know boutique front retail store, we're back there printing for all kinds of customers. That's great. Yeah, so I'm doing custom work all the time for people. You know whether it's LPGA here for Walmart to. You know CrossFit, corbett's Backyard Party, yeah, yeah, we can find.
Speaker 2:We can find things for you to do. Yeah, her tattoos. All of it, if I could let this go.
Speaker 1:I know If I could let this go. I'm getting a little weird. I feel like in the bathroom at Ruth Chris tonight. This is going to be the last thing.
Speaker 2:I figured it was for Rob to do the tattoos.
Speaker 1:That's funny. We talked about you bringing in a couple of shirts specific for the guys today. Yeah, you got my sizes off. I think I own that Same size. Well, I got a large. Yeah, you don't have it too. No, no, but I'm gonna get you maybe one. I didn't know he was coming until I was. I was a pin shitter today. Yeah, I mean, you're good, I'm gonna trust me, I'm gonna get your shirt. So, yeah, so I brought just some things that we do. Um, whoa, I thought this may be a tennis hat for you, by the way, I like that. I mean, you know, we do patches, do hats. I thought you may like you know, fishing.
Speaker 1:I like Indian magic, so something's neat about this. That's a great hat.
Speaker 2:This is awesome.
Speaker 1:Whoa, whoa, whoa, whoa, whoa, whoa, whoa. Yeah, there's only one golfer at this table, unless you golf, in which case there's two. Man, no, I mean, you know, Arkansas Country Club is something I thought was just kind of fun. That's great, I love that. I mean, it's kind of like I absolutely love that. Yeah, it's just kind of like, hey, man, you know, it's just a golfer from Arkansas. Take that, rob. Yeah.
Speaker 2:Yeah. So and yeah, yeah, so, and I mean, I get you guys more wait, so you do you do this in. Here's another, there's another. Oh, that one, there we go, look at that. Yeah, so you can't keep these on the show.
Speaker 1:I can't yeah, I mean they sell their their fun. And one thing that's neat about so obviously prices have changed. I mean it used to be you ordered 144 of this hat, yeah, and now, kind of what we've done. The machinery has changed a lot and these are pressed on the. The patch companies now are putting glue a really good glue on the back and a heating press on the top and bottom. The heating element on top and bottom. It used to just be on top and it was hard to get the heat through the patch, but now they adhere so well they're on that, yeah.
Speaker 1:So the beauty about it is now, let's say, for instance, a company that you own, southern trend, and it's in montana or wherever, and you you're like man, I don't know if I would do 200 patches or 200 hats, but what happens now is you buy the patches. This company charges me 20 bucks to change out the embroidery, so you may do 25 of. You know different colors. I inventory them for you, you pay for the patches and then this allows you to say, hey, I want six of these and six of those, and then I just charge you a flat, a flat fee on top of whatever my hat goes, so you carry those in store, as is. Yeah, what does? What does a hat like that run? Um, you know, this hat right here is 30, 30 bucks, which is retail.
Speaker 1:So yeah, so you know if, if a customer comes in and they order the patches, this hat is usually about half plus two. A lot of people, a lot of your boutiques are going to you know, but they're also ordering 200. It feels like Matt, it feels like I mean you have to rip the hat for the show Feels like Clamp.
Speaker 1:brought me two hats at least Whoa, whoa, whoa, yeah, yeah, yeah, one's for Bobby. Hold on, Jim. You feel like you have your hat. I feel like the Country Club one is in my wheelhouse, yeah, I'll get you another tennis hat. You know where I'm at. I know how to find it. No, I like this one. This one's cool. I like to see you put it on though I mean rep is brand.
Speaker 2:I mean let me put that one on. Yeah, so that one on. You're handing that to me.
Speaker 1:So now you pick a shirt. Now you don't know, jim very well, no, but I'll play the role of Bobby today. I think you know I have a hard time with not giving shout-outs to my crew. I mean it's like, so let's sit right here. Yeah, I figured that out. I will feature. That's a good one. Thanks, man, that's a good one. You know I love it.
Speaker 2:I want to build something. I love these hats with the rope on there. It's like vintage.
Speaker 1:That's like what two or three years ago that became a re-emerging trend Because that was like 30 years ago and then three years ago. Yeah, so $35, less 30%. Just Venmo him and you're good, so you're in. You're good, that hat right. There is kind of like I'm going to build something today and then I'm going to go fly. That's a good lid. I don't know what I'm going to do I mean I may go get clint and go go fly, that's right. Yeah, all right. So see some arc exhale.
Speaker 2:Oh whoa, that is awesome that.
Speaker 1:Yeah, it's a match shirt yeah, it is really cool shirt um, but I I wanted to can we hold it up now.
Speaker 2:Did you, did you draw the?
Speaker 1:trout, okay. So hold on, man. I'm glad this moves, okay. So here's the thing. Look at that. So this is a new artist that we have working for us, named Bryce. He's phenomenal. So my biggest thing on all of my designs and Southern Trin and everything is making sure I give my crew a shout out, yeah, and this is one of my favorite shirts. I also brought another one that he just did. That's a great shirt. Shout out to Bryce.
Speaker 2:Man.
Speaker 1:I used to wear that.
Speaker 2:Actually, I'm going to have you make some of these for our Rocky Gap in Wyoming. Yeah, With this fish on there, like that. You know, and it's funny they're a little bigger out there than this one, but I mean yeah.
Speaker 1:And I can get you on whatever side the fish is big. These are here a couple double X. I'm listening to you. This is another one Bryce did. I love this. We give him a concept.
Speaker 2:He works on it.
Speaker 1:That's a good looking shirt. That's a great shirt. That's a great shirt. Yeah, so you know, these are fun, um fun shirts. I thought this would be fun for you because this is a throwback basketball championship.
Speaker 1:That's a good. Yeah, that's a good shirt. Yeah, you're good, yeah, so that. And then I got you another one. It's just kind of fun. This is um kind of the hall going through the A, so the color first. That's a large. I kind of thought I thought you were. I thought when you come down and do Razorback stuff, um an xl. I got this one for you. I figured out it's kind of in the at least kind of fantastic. Another fly fishing. I kind of I kind of went through the fly fishing he is we've been talking about.
Speaker 2:There's really not much in here for you weird.
Speaker 1:So we've been talking about. We've been talking about trout fishing going and stuff. So you were the easiest rob I needed. You know it's actually kind of hard because I would say 80 of southern trades women. So when I go through the store you know how much in that size. I mean I have a lot of men's stuff but like I have a lot women's stuff, what do you say?
Speaker 2:so you don't have a lot in the 2xl size. You don't have a lot in that size.
Speaker 1:I have a lot. That was for Rob, right, yeah, yeah, yeah, jim's not a 2X. No, I'm going to get Jim, but when Bobby doesn't show up, this is what happens. Listen, I can use it as a nightshirt. I've got you whatever. I've got you whatever you want. Razorback related, you name it.
Speaker 1:Decals are fun. I mean we sell a ton Of stickers. These are all Just Designs. So Every time we do a design, we use them To do a decals. Good, I like the Beaver Lake that is what we're known for Is our pig. I mean, we sell an absolute Ton of these With all designs Inside of them. And but it's, you know, southern Trinidad, man. It's very friendly for families to come in and that's a big thing for us. Being able to screen print, do our own printing. It allows us to keep our price very competitive where a family of four can come in and they don't break the bank. That's where I'm at and that's what I'm super thankful for is being able to have a print shop where you know we're able to keep our price very competitive for families to come in along by.
Speaker 2:You know, kids shirts, because I mean things is, you know it's different out there for sure, well, and it's hard to find shops like yours, they it's hard to find shops like yours that you, where you can go get things printed.
Speaker 1:Well, I think the fun thing is coming from New York, right? Yeah, there's so many teams. I'm a big Yankee fan, but half the fans are Met fans. Or I'm a big Jets fan tease away, half the fans are Giant fans.
Speaker 1:You come down to Arkansas, man, everyone's all about the Hogs. They are Everyone's all about the Razorbacks and it's the only team with a logo of a pig or hog in sports, professional or collegiate, so it's like it's a one-on-one and it's just something everybody leans in on. Yeah, you definitely will find that even playing at places right and being able to play college when you would go play college ball, even a Division I, if there's a pro team around, the attendance is down 100%. Yeah, when you have the Razorbacks really being your pro team, you have people traveling all across the state and that's right and that's been great. You know, it's a fact, it's exactly what you said. But if you go somewhere, you know that is close to a professional team. Whether it's hockey, football, doesn't really matter. Your attendance tends to be down in my opinion, you know.
Speaker 2:but um, I love that about. I love it too, like it's you know, here, or all of these smaller towns where they all rally around our state. Yeah, they rally around the Hogs, because we grew up the same in Colorado and, like you, knew about the college teams but you never went to the games and it's different going to a college game.
Speaker 1:I mean, you know I'm trying to go back and think I was playing through my head a little bit about minor leagues, but, like Spokane, washington was beautiful, loved it, and the minor league stadium was a blast. They were very creative on, you know, hot dog night long necks, because they had to be, but it was where Gonzaga was, because they had to be right and he bought it. It was where Gonzaga was and they're, you know, they had like five to six thousand people in their gym sold out, yeah, but what's the matter? Because I spoke to him. The naturals, yeah, gonzaga, whatever. The naturals. The medley yeah, like it doesn't compare to going to see Razor. It's not even in the same zone. And they do everything with fireworks. I mean, they try to make it family fun. That's great, but there's no, comparison no.
Speaker 1:Well, and the other thing is, there's no offseason Because, let's be honest, we've had a nice run the last couple of years. The basketball team's been better, the baseball team made the. College World Series in Omaha this year the softball team's been better.
Speaker 2:Don't say football. Don't say football. Football's been this year, josh, we're gonna be better this year. Well, we're also in the hardest, I mean sec. It's tough for who we play by far like yeah that's a that's, that's fair, and I and I mean that's not gonna change. It may change with the whole.
Speaker 1:I don't, you know, I don't, I don't know a lot about football and so I'm trying to talk about it, but we're only as good as our in-state class, in my opinion.
Speaker 1:But when we have a really good in-state class, I feel like we tend to win a couple more games and if you go back in history, I mean, you know, between hillis and mcfadden and matt jones, and you know all of those guys in that era were, I mean they were, they were arkansas boys. Yeah, you know, then when you, you know, pop a good one from Texas, oklahoma, that's where you stay, that's great. And you start leaning in and in Arkansas the population we just have less to pull from than a Texas and a Florida. So it's definitely a challenge. The NIL is a different.
Speaker 2:Well, and it's going to be interesting to see, with the growth we have coming, how that's going to change Fayetteville. I don't know if that I think. I just heard.
Speaker 1:Matt saying he was going to pull out his checkbook for the NIL money this year a little bit and maybe get us a good wide receiver.
Speaker 2:Yeah, what's we at with that?
Speaker 1:Yeah, what's going on there, matt, I'm just happy. Look at that hat.
Speaker 2:That's a good looking hat. Well, it looks like I'm a professional.
Speaker 1:Lauren picked that out for you. Yeah, that's good. So Parker was married to Claire. It works for me. I don't know if you know that or not. Parker was excited that you were coming. He goes. I heard Clint's coming. How'd you know he goes? My wife works there.
Speaker 2:He was all excited.
Speaker 1:I think Claire had helped out with some homework on you guys. I picked out the original 12 for you. She said no, I think this will fit him. That might go up there with your Hubbard tab.
Speaker 2:That's one of your top three. I already have a whole bunch of ideas in my mind. That's what I'm worried about. I need to get with Clint. Get with him about.
Speaker 1:Minimum order of 50. I know we can do that. Yeah, we'll do it. It makes sense to, I mean, people's like I mean, can you print 24? Yeah, I'm pretty extra candy. Pay me for 50, yeah. But if you do the math, 50, yeah. I mean we can all do things, you know. But sure we just have automatics machines and you know we have four to six people on each machine and 50 product.
Speaker 2:Pain in the ass it is, but yeah, you're under the breaking point okay, I do 50 because I feel like our quality of work's gonna.
Speaker 1:We're gonna have reorders for it I mean, I have that much confidence in our company and my group. Um, when we do 50 it's kind of like, hey, we probably break even, it pays for our labor, it's a wash for us, um. But you know, if we do the right design and the right print and we satisfy our customer, we tend to see them come back. And also that 50 is a conversation piece to somebody else that may order 200 or so. I try not to steer away from them. Um, the turnaround time may not be as high or as fast, but yeah, you know. But there's something about having something you feel is custom, though this is not mass.
Speaker 2:This is not 50,000 shirts.
Speaker 1:Yeah, so you got something that someone's artistically designing, someone's putting effort into and you with the art background I'm sure that makes you feel really proud.
Speaker 1:Yeah, yeah, no, absolutely, yeah for sure. But if I wanted to do a custom shirt, like what do I have to give you? I just don't give you. Here's a picture from my phone, like, how do you decide? I mean, you know I have to charge an art fee usually if I spend a lot of time on it. But you know, most of the time someone will say, hey, I saw this logo and I really like it. I would like something similar. Then that I mean that that gives me something to go off of. So you want a pattern inside a trout, you want your name? Okay, well, we can change it up enough to make it your own logo.
Speaker 1:I hate to say it, but for me, being a small business owner, really the only graphic design full-time, so it's bringing on Bryce and help. Ai has really helped out a lot of people. Okay, because they can go and get the idea for me pretty quick and then I can kind of go from there and tweak it so a company like myself can really benefit from it. I don't know what that's going to look like down the road, but if I was a company that had 15 artists, then it would be rough on an artist because I could probably get away with 10. But since I'm really the only artist there and then contract out a couple, I mean you know it's really helpful.
Speaker 2:So I do tell people, hey, you can go to chat, you know, and type in what you want, well, and then then you don't go through the five different times of yeah, I mean to create a logo.
Speaker 1:I mean, it's gonna be like three hours, sure, because what happens is I design something I think I feel it's neat, then I send it to you and you're like oh, I thought I was really thinking something like this and I'm like that. So, so that would have been me three hours ago, yeah I mean I'll start over.
Speaker 1:Well, you're being charged for your time like if somebody yeah I mean I said you know, I mean I'll try to like include the art in it the first round. But if somebody says I want you to just make this like it's super easy, but now if you're designing it from scratch and they don't like it, I I mean that's a pain in the ass Big time, yeah, yeah and you should be charging for your time.
Speaker 2:Yeah, we do, it's valuable.
Speaker 1:Yeah, and we do, you know. I mean we ask the right questions up front. You know, here's the price on our shirts. Questions, hey, any ideals, any ideas are helpful, even on a sticky note like what are you thinking? Okay, and then you know the easy things to change are the fonts. But once you draw a design, whether it's this fly or this, you know pattern or whatever the trout, something in it, you know it gets a little tricky all right, let me be specific, but I just send you a picture of this.
Speaker 1:You could do this.
Speaker 2:Yeah, yeah yeah, just send you the G-Pay.
Speaker 1:Yeah, PDF or an AI file, whatever your highest resolution is, and then you know, but I think you can. All I want to do is lean in, send him this and then have one of his guys put a lens on it or an effort on it to make it more artistic.
Speaker 2:Well, I'll send him this with you instead of body, and then it would just be like print 50. Yeah, I mean this right here to send all 50 to rob every day.
Speaker 1:Every day, we'll have ups. Show up one shirt, you one shirt, 50 straight days. That would be fun that would be amazing, I'm in for 33. Amazing, I'm in for 33%. In, in, in, in 52 XL, every day one showing up, you're paying a third.
Speaker 2:In, in. Yeah, because I'm going to get online and get 30% off, Say the B team.
Speaker 1:You know what's funny? I didn't think about that. I didn't. Yeah, that's not an order. Say now you're getting me Well played.
Speaker 2:Well played. Yeah, we'll edit that part. No, we will not.
Speaker 1:No, no, no. Did you imagine Angie going to the mailbox every? Day going day 37, another package from Southern Transploding. What could it be? That'd be funny. I mean this artwork's perfect. I wouldn't change anything. I mean that's your, that's what you're doing. I mean it's what you're posting from working samples generous, generous there.
Speaker 2:Glad that's it I love it when we finish that for you, parker.
Speaker 1:Parker did it probably his wife. Now that I'm hearing all the stuff, it's probably on your computer he's like what week did that? Happen. You look back and see how you did this. Yeah, there's no telling. Honestly, yeah, I know that's good. I like it, I think it's great. It's good. I mean see, I would maybe photoshop that hat on there.
Speaker 2:Yeah, to me, the biggest thing that's come out of today is we know that clint can make us shirts and hats. Yes, because I've. I actually I want to get some made for it, I think in wyoming.
Speaker 1:Yeah, yeah, no, it is. I mean, it's, you know, a good tea is everything you know. Well, that picture that you sent us from the boat in Florida like a couple months back, I mean like we could just send it over to Clint, yeah, I mean you could do an individual photo, sure Right.
Speaker 2:I'd have a.
Speaker 1:T-shirt front and back of that that. I have a t-shirt front and back of that. That's good.
Speaker 1:Clint where's the location of the store? Yeah, so we're off of Sycamore 614 West Sycamore. It's pretty close to campus, I'd say about two miles away. Okay, it's trying to make really the easiest way to get there, but yeah, it's on Sycamore 614 West Sycamore. What website Website, southerntrendcom? Can you order from the website directly? Absolutely yeah, I would say. Majority of our orders, almost all of them, are online. A lot of boutiques I should know this number. I would say we have 300 to 500 boutiques across the state that you know carry our brand, razorbacks um brand. So you know there's a lot of people that carry. I mean, you know, if there's a boutique out there that wants to carry razorback stuff, they can reach out to us and actually claire.
Speaker 1:She handles all of our wholesale side. So we have a whole wholesale side that people can fill out if they have a local boutique and want to sell our brand. We zip code protect Southern Trend, but Razorback Apparel I don't think we do. So anyone can carry our vintage Walt logos and stuff. So that's a big part of our business. Yeah, it's fun. And then tonight we can crop in at the end of the video a picture of the artwork on jim's back. We can absolutely. It's big, it is hilarious.
Speaker 2:It's a little big yeah, we'll have to do that pull out the tape.
Speaker 1:Always a pleasure having you come back.
Speaker 2:Yeah, man, thanks for having me.
Speaker 1:One of the good people yeah, I appreciate you having me. It's always a pleasure being here. Thanks for pouring bourbon on on matt's hat and room for me. He's always a pleasure being here. Thanks for pouring bourbon on Matt's hat. He's really going to struggle tonight. He's not all clean.
Speaker 2:I'm going to be fine it's well. The problem is these glasses are like weeble wobbles like you touch them and they just they want to be all over. I feel pretty soft.
Speaker 1:I feel, pretty soft. Jim's got a go stand on his pants and went all the way across the table. No it's all good, yeah, I appreciate it. Thanks, man, I really appreciate everything you guys do.
Speaker 2:We appreciate you, cheers.
Speaker 1:Great job, great job.