Ep. 105 - Muckender: Skin-Safe Cleaning with Joshua Stanley

You’ve probably used a shop wipe that strips grease fast then leaves your hands feeling wrecked, or a “personal” wipe that falls apart when you actually need it. That gap is exactly what grabbed us about Muckender Towels, and we brought in co-founder Joshua Stanley to explain how a simple, unglamorous product turns into a real consumer packaged goods brand built for hardworking people.

We get into the moment this idea clicked through conversations with home improvement and construction creators who were burning through industrial towels that smell like chemicals and can irritate skin. Joshua breaks down what “skin-safe” and “fragrance-free” really means in practice, why plant-based materials matter, and how the same wipe can live in your truck, tool bag, gym bag, or kitchen without feeling like baby wipes in disguise. We also hit the surprisingly real debates: packaging that won’t dry out, pricing that stays competitive, and why “flushable” wipes can lead to expensive plumbing lessons.

Then we shift into the business side: selling direct-to-consumer, using Amazon for single packs, breaking into hardware retail, and being thoughtful about scaling so you don’t overpromise and get crushed on fulfillment. Joshua also shares early traction, made-in-USA manufacturing considerations, and where future line extensions could go as the brand expands into broader personal care for trades and outdoor work.

If you care about product-market fit, CPG startup strategy, or you just want a wipe that works without the chemical blast, hit play. Subscribe, share this with a friend who lives in their truck or garage, and leave a review with the weirdest place you’d keep a pack.

Transcript

Welcome And Bourbon Banter

SPEAKER_00 0:11

Welcome to the B Team Podcast. I am your host, Josh Saffron, with my co-host, Matt Morris, and our permanent guest, Rob Nelson. We're here every week to talk to you about all things Bettonville, bourbon, and business. The B Team Podcast. Be here. Welcome to the B Team Podcast. I'm your host, Josh Saffron, with our co-host, Matt Morris.

SPEAKER_02 0:30

And Jim. Jim. That's right. And we're here every Thursday for All Things Bettonville Business and Bourbon. And uh today we're not uh gonna do the taste test rules because we're not drinking anything as far as sampling goes. Oh, that's not true. Oh, we do have Jim? Oh, yeah. I was out tea up for you, Jim. Sorry. I tee up. What do we got? So they got a bottle of calumet 15. Oh. Which I think is a pretty good one. One will enjoy that. So do you partake? I will partake. Just a little bit.

SPEAKER_03 0:59

I'm not gonna pretend to know anything about it.

SPEAKER_02 1:01

Oh, we don't know anything about it.

SPEAKER_03 1:03

We know that.

SPEAKER_00 1:04

But you're here. We have a new segment where Matthew is gonna rate the bourbon.

SPEAKER_02 1:08

It's based on himself. And he's about the the last podcast we did, everything was a five, which is as high as you can get. He's one there was one four. There was four. There was one four. I thought maybe it'd be a four six, maybe it'd be a four eight. You went right to the five. So I went, I went to the I I did, I thought they were all really good.

SPEAKER_04 1:24

They were.

SPEAKER_02 1:25

They were excellent. I went to the caliment because that's easy. It's easy. It's a little warm. No, I like that a little bit. First, first uh time ever down to Hot Springs. That's a couple weekends ago. So you bought this in Hot Springs? Did you go to the US? I went to the races in Oaklawn. It was a lot of time. It was less. We had a great uh no, I lost a little bit. All right. Not bad. There's a process to this, right? You've yep. Nose it. Well, yeah, we we we clink glasses and we're not you're nosing, okay? And then you open your mouth. Okay. Supposed to be able to taste it, right? Yeah. Which roster would you have?

SPEAKER_04 2:01

We need Russ here for sure for this. And then you swish, is that a thing? Yeah, you like swish it around in your mouth. Well, I don't know what group this is. It might be.

SPEAKER_00 2:14

Interesting.

SPEAKER_02 2:15

Not bad. That's good. Oh, I got okay. Matthew? That's good. How about your uh the Matmar scoring? Now this is gonna this is gonna be every week you're gonna have a different broker. So you really gotta set, you know. I'm gonna give it a three. A three? This for kind of middle of the right.

SPEAKER_00 2:34

Thanks for participation.

SPEAKER_04 2:35

Baseline. Sorry, Jim. I didn't make it. Well, the nice thing about you'll have no more of mine, but I didn't make it.

SPEAKER_02 2:46

The nice thing about it is you know what's going home with you. It's not gonna go home with you. That's exactly five, it'd be like sliding over here and on the fourth.

SPEAKER_04 2:52

Fair.

SPEAKER_02 2:53

Yeah.

SPEAKER_00 2:54

Well, we're here with Mr. Joshua Stanley. And as we know each other on, so we're on all these entrepreneurial calls in town, and it's we always talk about he he leads it off, and then I try to follow suit the most handsome Josh, the smartest Josh, the better Josh. We always have all these different and everyone's like, Who are we talking about? And they don't know our sense of humor.

SPEAKER_02 3:12

And they're like, what's wrong with these idiots? But the better Josh, the more handsome Josh, the smarter Josh is here today.

SPEAKER_03 3:17

Not true, not true. You are the better Josh. Uh I like I appreciate that you're willing to to play along though and make it seem like I am well it's it's it's fun.

SPEAKER_02 3:25

And then everybody else in the community is like, what's wrong with this? Where are these guys?

SPEAKER_04 3:29

The aftertaste pretty good.

SPEAKER_02 3:30

Oh, you're back to the bourbon. Sorry.

SPEAKER_04 3:32

Oh, sorry. Go ahead.

SPEAKER_02 3:33

Sorry. So anyway, the better Josh is here.

SPEAKER_04 3:36

Thank you.

SPEAKER_02 3:36

Very entrepreneurial. You've left some of the work behind that you're doing. You've started co-founding your own company called Muckinder.

SPEAKER_03 3:44

Muckinder Towels. Okay. Dancing in the CPG space in the town of CPG, in the home of CPG, in the home of retail, insert more taglines. Yeah. What do you want to know? Let's talk about muckinder towels all the time. I just need to know how you got into this.

SPEAKER_02 3:59

And by the way, thank you for the swag. I mean, the sweatshirt would have been nicer, but I'll but I'll take this. This is what we have here, too. Everybody got something the caps. Everybody got something. I like to see you with a stall cap. Can we, you know, but most here. Most of your body heat escapes through the top of your head. Oh, it looks like you're gonna go rob a bank. That's incredible. That's gotta be that's incredible. That's good. It looks good on me. Does it look good on me? It does. I think it looks great. It can't be black. Black looks good on everybody. Yeah, it's good. Yeah. I love it. There you go.

SPEAKER_03 4:28

All right. How how did we get how do you get into this?

SPEAKER_02 4:30

Like because all of a sudden you're going from being an entrepreneur to now actually being an entrepreneur.

Why Jump Into CPG Now

SPEAKER_03 4:36

Yeah. That's a funny, funny way to talk about it. So yeah, going from helping entrepreneurs, I think, um, from the field book studio side and even before that, Cartwell Studio, to wanting to get back into entrepreneurship again, wanting to do CPG. I could talk about AI if you want to go down the AI path, but I'm a believer.

SPEAKER_04 4:55

Yeah.

The Towel Problem That Started It

SPEAKER_03 4:56

Yeah. But yeah, I I'm a believer that AI is going to disrupt technology. And man, I want to play in another space. And CPG makes so much sense in this town. How this product came about, though. So I'm connected with some YouTube creators in the home improvement, DIY professional construction space, a space you have connections with, I think. That's good. Let's see how this goes today. So we have three creators that we've been working with for over two years now, I think. And in having conversations with them, they're going through a lot of I brought, I brought, I brought other things to play with. Let's go. I brought uh what they were going through was a palette of these. You familiar with this brand? Yep. Sub Hotels. Remember with that? Yep. I have one. A pallet of those a year building homes. So this is a team of a team of six people building homes from scratch, from breaking the ground all the way to handing keys. And this is a competitor. This is a competitor. Okay. Okay. So they were using this product. Take them off quickly, then. Yeah, well, well, hold on.

SPEAKER_00 5:54

I'm like, sorry.

SPEAKER_03 5:57

So they were using this product, and I'm going to crack this open, right? Um, they were using this product, and one of the comments that Eric was the creator that kind of started this whole thing, made was hey, I'm using these things for everything. I'm wiping my bikes off with them. I'm clean. Sometimes I have to go straight to my kids' basketball game. I'm wiping my pits off, and I'm going to the basketball game. He's like, and it burns. It's not fun. Uh and I was like, oh, that's interesting. So we went down this path. That was the beginning of going down a path of what would it look like to create a heavy-duty cleaning towel that is skin safe. Like, so if you smell that, just smell that for a second. Let me tell you a little bit about that towel. So it's around 70% plastic, first off, it's fibrous plastic. It smells like a if lemon and chemical factory like came together, right? And I'm going to give you one of these towels. So this has a heavy astringent in it, heavy degreaser, and then just take a whiff of that. It's kind of nothing. It's no smell.

SPEAKER_01 6:56

Yeah.

SPEAKER_03 6:57

No. No smell. There's no fragrance added. Really? So in large part natural ingredients. The towel itself, towel itself is softer if you can't feel the difference. It is a much softer. It's different. It's 100% plant-based. Josh, rub your left pit with your pair.

SPEAKER_02 7:14

Rub your pit one with each. And tell us if one pit is burning by the end of the phone. Yeah.

SPEAKER_03 7:22

Yeah.

unknown 7:24

Fall on fire.

SPEAKER_03 7:25

So you don't want to wipe your face with this towel. Like this is a heavy astringent, heavy degreaser, chemical-based plastic. You can wipe your face. Any body parts, probably. Yeah, anybody parts, really. In particular, but they they barely get away with saying it's gentle on hands.

SPEAKER_01 7:40

Now again, you've used this.

SPEAKER_03 7:41

No, I did I have it. My shot. Yeah. So you use it all the time.

SPEAKER_04 7:45

Yeah. Well, this clean grease and stuff off your hands.

SPEAKER_03 7:48

Yes. Okay. So still gets grease off tools, still gets grease off hands. Normal cleaning that you might have if you're working on a real project at home. And the difference is now you can wipe your face, you can wipe, you can feel safe wiping. Which is huge. Yeah.

SPEAKER_00 8:03

Let's get him all out. I don't want to give him any rare time.

SPEAKER_04 8:05

All right. So what this really is. He probably wants to take that home, to be honest. I mean, you've known Josh long enough that he won't he probably wants to.

SPEAKER_01 8:16

This is all just going to his mail. You do it on eBay on the way home.

SPEAKER_03 8:19

So here's the other product people always talk about when they think about us. Because they're like, oh, you can use it on your skin. These are like dude wipes. So this thing, also plant-based, but these are flushable. This has a purpose that is not oriented around projects at home. This is projects in the bathroom that look different, right? For the record.

SPEAKER_02 8:36

Go ahead. Not flushable. Correct. Eventually, you're going to have an expensive plumbing bill. Yeah. I promise. 100%. These dude wipes at home and you're flushing them, I'm telling you right now. Yes. Stop. Sounds like you've had a problem. We had a problem over at work. They had to close down, they had to do like a$5,000 plumbing fix at work because people at work were using the dude wipes.

SPEAKER_03 9:01

So what we found in studies when we were working on this product is people were using this, kind of like how Eric was using tubot towels, meaning like he would use it after his bike ride. Like people use dude wipes in their gym bags and keep them in the back of their car. The problem with this product, because it is quote unquote flushable. I agree with you. I don't think it is. It's not, don't flush them. Is like it just comes apart. Like this is not a heavy-duty towel. Like you're not gonna get much cleaner. Is that what you're supposed to be wiping your butt with? Try to pull that one apart. Yeah.

SPEAKER_04 9:29

Try to pull that apart.

SPEAKER_03 9:30

I mean, you can if you pull hard enough, but it's not like this. This is just toilet paper. This one is your product. Yes. Yeah, get rid of that nonsense. This? Yeah.

SPEAKER_02 9:38

So dude wipes insufficient and will cause plugging problems. Yes. The other thing, stinky and will make your pits burn. Your stuff, neither of those perfect.

SPEAKER_04 9:50

I don't think the dude wipes, they don't really smell that good either. Yeah. So well, those were actually used dude wipes. Oh. Yeah.

SPEAKER_02 9:56

I hope I hope you didn't handle them too much. Oh.

SPEAKER_03 10:00

So yeah, we're we are the smell like onions. Weird. We're the middle of the road, right? You can use this for personal care. You can use it for surface care. You can use it for anything. And so put them in your truck, put them in your tool bag, put them in your house. Like you will keep them everywhere. And then we just we're about to launch these. We haven't launched them yet. This is basically the travel pack. Like when you just need to throw one in your backpack and always have one available, throw it in your back pocket before you go mountain biking, hiking. That's it.

The Name Muckender Explained

SPEAKER_02 10:29

So if if I were if I were going to be an entrepreneur and I was going to make my own towel line, I don't know what I would call it. Okay. But it probably wouldn't have been muckender. Okay. So what is it? Take it shots of the name. Take it shots. It ends all. It's an end-all. You get it.

SPEAKER_03 10:45

Well, there isn't there is a reason why we chose muckender. Yeah, I'm thinking there's more to it. All right. So 1920s, around that time frame and earlier, a muckender was a handkerchief. Like it's what you saw. I didn't believe that. Aren't you glad I asked now? It was the nomenclature for handkerchief. What do you have? Put it right in there.

SPEAKER_02 11:03

You can keep it right in there. Yeah, Matthew. That's our muckender. He's got a muckender muckender. That's it.

SPEAKER_04 11:09

Cut Jason's rag and my shirt there. A little weird.

SPEAKER_03 11:16

So that's it. That's the background. That's how we got this started.

SPEAKER_04 11:20

That's a great. So how long have you been you guys been built doing these, making these? We launched these in November, so it's only been three, four months now. So we're I like the packaging too. I like you. This never works when you try to like get them to pull out. And that top one's always dry.

SPEAKER_03 11:39

And at the end, and by the end, it's always dry always. And we've got two layers of trying to keep like this. This doesn't have to come off and it kind of resticks. So you get this like, all right, I can keep that layer on. Yeah. So it just keeps them, it keeps them from drying out. Um the the product itself, like I said, it's skin safe. The rest aren't it's fragrance free. Like we think it's a better product overall. And I actually think this my analogy for muckender is do you know the story of Carhartt? Do you know do you know how much about where Carhartt started? So railroad building in the in the US, it was a brand built for railroad builders or people working on the railroads. And over time, like now, fast forward 100 plus years, Carhartt's known as like, you know, you have 40-year-old moms wearing Carhartt. Like it, it's not where it started. And I kind of see that with muckender that we're going to build more products inside that brand and under that name. And we talk about that if you want. But the idea is hey, this is built for the hardworking. Like this product is if this can work for people building homes, people working on their cars, like it can work for you when you're in your house.

SPEAKER_04 12:47

But maybe maybe you have something more gentle for Josh, you know.

SPEAKER_00 12:50

Yeah, Machender Light.

SPEAKER_04 12:52

Yeah, like Mockender Light.

SPEAKER_02 12:54

I don't know. Wipe your butt with Machender Light. Well, you're right, because Star Heart now is a brand, it's more about the durability and the quality, yeah. It's less about the railroad. Right. So I I could see that being uh applied here because if it's about the quality and the durability, you you guys seem to have a great product. Yeah, I'm I have a bunch of questions for you. Oh because you like you do this stuff, right? You use this thing, you said you have it in the house. Yeah. So what's the what do you what are your thoughts on this? And then as you would compare it to something like this, like what's are you seeing the benefit and the value?

SPEAKER_04 13:25

Well, I mean, I I've only used them to like clean grease off my hands. So but if if this is I I'm like we gotta get some grease. I should have brought grease. Well, I'm I'm like bubble boy when it cut, like I have like all these skin allergy. Like I if it has like I have to carry special laundry detergent that doesn't have scent, or my skin breaks out. So the non-piece, yeah. So for me, like the something that doesn't have like smell and all that in there is better for my skin if it doesn't so I mean I think they'll be perfect. I I love the packaging, I like it's dark. You can throw it in your truck under the backseat. But your change is beautiful, other than taking grease off his hands.

SPEAKER_03 14:08

So give us like top five or six uses for this thing. So, what's been interesting is people are using them on their pets. Like, I I could show you the reviews on the site, and it's all off-label uses. It's not what we planned for them to use, use it for. So, by pets, I mean your dog, it rained in the last two days, right? Your dog comes in from outside, dog has muddy paws, people are pausing and wiping paws off with these because it's it's safe. It's again, we're not putting chemicals on the fur. Um, people are using them in the laundry, like cleaning out the gunk and the rings inside their laundry. I mean, I've seen all these random comments about Tristan. I'm finding the muses all over the place. People commenting about hey, I spilled hot sauce on my pants while I was driving and trying to eat Taco Bell, and I cleaned my pants off with it. It was from me. That was a call from me.

SPEAKER_04 14:53

You could probably use these to clean like the ring around your cold plunge that you have out on your deck. You could like see if it cleaned up.

Real Use Cases And Pricing

SPEAKER_02 15:01

Yes, that's a good idea. So for my wife, so I hear the person who's eight plus I hear you on the variety of uses, I hear you on the quality, I hear you on the no cent, I hear you on the plant-based. I'm assuming one of these packages like is like two or three hundred dollars. That sounds awesome. I would love that to be the case. It's$8.99.

SPEAKER_03 15:20

That's the retail price. Well, so how does that compare to other things in the in the market? So that tub has 90 towels in it. Okay. And it's a well, we also know five of them don't work. Yeah, I should say. At least at least five. So that tub has 90 towels in it. It's a you're around the$17 range for a tub.$16,$17. And you've got this is$8.99 for$45. So we're basically the same price.

SPEAKER_02 15:41

Same price for towel for a much better towel per towel. And it's a more affordable price point because who needs$90 if you're not doing a construction site? Well, that and like this is easier to keep, like you were talking about earlier.

SPEAKER_04 15:52

Throw one in your truck. It just fits in more places. Like this, it's it's hard to fit. Sounds like it's a good thing.

SPEAKER_03 15:56

It's on a shelf.

SPEAKER_04 15:58

Sounds like sounds like it would be a golf compartment. Yeah, this this'll go anywhere in the car. Yeah.

SPEAKER_03 16:02

Keep it in the side door, yeah. Keep it, keep it in a bag, like your your tool bag, keep it in the gym bag. See what Matt's doing. This this one's getting closer and closer to spelling. Yeah, I know.

SPEAKER_04 16:11

I see on here it says XL. Are do they come in different sizes? No.

SPEAKER_03 16:16

We're only this this is the only version of this product right now.

SPEAKER_04 16:19

Okay.

SPEAKER_03 16:19

Right now, that was the key. Right? Is that there's gonna be a lot of product line extensions? I do think we will do some line extensions. We have had people ask for a scent. We liked the fragrance for you for all the reasons you brought up. People have sensitive skin or sensitive smell, sense, sensitiveness to smells. I'll tell you what, bacon though. I mean, if we could do what we're doing. We gotta do bacon, bacon just for you. I don't know how we'll make it happen, but we will. Uh, but no, like if you wanted to camp, like you don't want something that has a smell to it.

SPEAKER_04 16:44

So but like it would be nice to have like you know, the little a small size that women could put in their purse because Carrie is always like every time we go somewhere. Oh, you have them. Yeah. Every time we go somewhere, she likes us to get back in the car and like and you know.

SPEAKER_03 17:02

I do that with these instead of always putting Purel on my hands. And like then I can't just eat something and like tasting it. Yeah. Like this, I can clean. I'm still getting clean. Like, you don't really need to be antibacterial on everything you do.

SPEAKER_04 17:15

So then what size, how many of these like you have different box sizes? It's a 12-pack carton that you buy. Okay. Perfect. Okay.

SPEAKER_03 17:23

This is an individual one? Yeah. And that's not for sale yet. I bro, that's like oh, you're getting exclusive. Not even for sale yet.

SPEAKER_04 17:30

Well, I think these, I think these will be nice just because you know that it's gonna be charged up. You know what I mean? You don't you don't like your kids leave the leave it open. Yeah, yeah. This is this'll be nice for like emergencies in your camp, like you said, in your backpack camping or you're going on a hike. But think about you today.

SPEAKER_02 17:49

You rolled in on the podcast from whatever you look to shoved, wipe your hands, wipe your face, wipe your butt under your arms, and then you're ready to go. Yeah. I I felt like you could use it.

SPEAKER_04 17:58

I thought you looked good, man. Well, I'm at least you thought I looked good.

SPEAKER_02 18:03

It feels like you could do a local influencer, somebody that may have been. I wonder if we have someone. This would this no, this would be good. Like this brand ambassador. This could be this could be something here, Matthew.

SPEAKER_00 18:15

Like you could push this brand on your with your 17 uh Facebook followers. You can push this brand. That's right.

SPEAKER_04 18:24

No, I I love the I love the I love these just because it's uh it's it's something for me that I would use all the time.

SPEAKER_02 18:32

Yes, for sure. That's why when Josh, we talked about coming in, I like it was important that you were here because I I like Josh and I think he's very smart and entrepreneurial, but you would be a good end user in this product.

SPEAKER_04 18:43

Yeah, 100%. So yeah, I want to know how you this would be one of those products that would be nice, like uh you know how on like Amazon are those places where you it just automatically sends you one every three weeks or a month-based. Yeah. Because then you always have them.

Where To Buy And Retail Strategy

SPEAKER_02 18:59

Yeah. So uh better looking, Josh. It's like where would I where would I go to buy these today if I wanted to buy them? Great question. Question, James. Because I want to buy some. We set up a website. Here's a couple facts for you. Yeah.

SPEAKER_03 19:14

I gotta foul it out. So muckingers.com is where you go buy them right now. You we just got on Amazon, so you can buy a single pack on Amazon. Um, and then we just also broke into Elders Ace Hardware, which is across the Southeast. They have 38 stores across the Southeast. Okay. And we're looking to expand in other hardware stores right now in the Southeast. So that's where you could find them right now.

SPEAKER_02 19:39

I'd be remiss if I didn't ask. Obviously, we're here in Northwest Arkansas, like hoping to make a play, get into Walmart.

SPEAKER_03 19:47

We would love that. I'm we're being, I hope this comes across the right way, like being thoughtful around like, hey, we wanna we want to expand in the right places at the right time, like get our infrastructure in place. We're not trying to, we don't want to dance with the elephant and get stepped on. It's very thoughtful.

SPEAKER_02 20:02

Because if you get in and you can't ship their product, you will never be in the I was gonna say get over your skis, but your your analogy is excellent because you gotta be you gotta have all your I's dyed and T's crossed before you take on the now. If you needed somebody to broker your business to put it in one, so here's your here's your spokesperson, Jim, uh, as one of the sales leads the team direct care, but I'd stock them. I'm I'm not gonna take my sample home and take my sample to work and ask the right people. That's great. I love it.

SPEAKER_04 20:28

The uh well, I I uh so the first place I bought those was like the O'Reilly or AutoZone, which hopefully you're close with them because that's somewhere everyone's like, oh, throw those in there. I'm gonna get yeah.

SPEAKER_03 20:44

In fact, there probably are better you the better use case might be the auto use case because if you go into a discount, everybody here has been to a discount tire or something like it, or an auto repair shop or a service shop, they have to go from working on thing, get their hands dirty to shaking your hand to say, here's your keys, or hey, let me get you over here. So they have a lot of frequency and events during the day where they need to clean. So, yeah, absolutely. We're working towards that right now through some content. Like our creators are all home improvement, professional construction, DIY. So that's kind of the natural lean to start. But yeah, the the best use case is automotive. So and you only started in November.

SPEAKER_02 21:24

How long have you been on Amazon? Uh, like three or four weeks. Three or four weeks.

SPEAKER_03 21:29

So how's it going so far? Amazon is I hate Amazon. We say that. Fair enough. I mean, that hopefully that doesn't hurt me some way. Somebody listens to this and hears me say that. I really do. Seller Central is awful. I hate the platform. What I what I think it's great for is selling one pack. Like it, the the economics work on one pack being sold on Amazon. We we're our most of our traffic is still going through our main.

SPEAKER_04 21:52

So you don't have a deal where like you can get it for$8.99, but if you get it for$7.99, we'll send it to you every Month. We have all of it. And that isn't it isn't it?

SPEAKER_03 22:03

Through our base, through our through muckenders.com, you can buy a four-pack and get a discount. You can buy a case pack because we do have crews that are buying buying product and stocking in a different way. And then we have subscription on the product itself.

unknown 22:17

Okay.

SPEAKER_02 22:17

How many people are currently with the company? I imagine you guys are less than 10 group. This is like me and one other person right now. A tiny. Okay. Yeah. Yeah. And so the goal would be to grow, expand, have a sales network, put a full marketing team in place, do all that stuff.

SPEAKER_03 22:32

Yeah, yeah. So I I I've been asked not to share like all of our financials, but like sure. I'll say this. We sold$90,000 worth of these packs in the first 30 days. That's great. With our creator network.

SPEAKER_04 22:42

That's it, bro. That's that's amazing.

Manufacturing In The USA And Margins

SPEAKER_03 22:45

You can do the math on$8.99 per pack, right? It's a lot of where do you produce them? I believe you can't. Uh uh, Chino, California. So on the West Coast. U.S. manufacturing. U.S. manufacturing.

SPEAKER_02 22:55

U.S. manufacturing.

SPEAKER_04 22:56

So that's the only thing that you're missing is that on here on the front. There's no flag saying it was made in America. Like, like to me, like I look, I look for that stuff. Okay.

SPEAKER_02 23:08

Particularly now what's happening in the world? Yeah, fair.

SPEAKER_03 23:11

It's obviously a big deal for Walmart at some point. Yep. Yep. Yep. No, I I don't disagree with you. I think we our intent was like, what if we wanted to switch later? And are we bait and switching people if we put it on there now? Yeah. So something we're still debating.

SPEAKER_02 23:24

Well, if you're profitable making it in the US as opposed to doing it with the labor, China or wherever else the case may be, I do feel like it is a um an opportunity to do something that the competition can't do. And Walmart, because you've you've worked there. Walmart will love that. They'll eat that up. Yeah. I mean, you know, the now, and obviously you're early into this. So I'm already down the road of all right, what's next? What's next? What's next? So I apologize. Oh, you're good. But obviously, if you're producing just on the West Coast, that does present a limitation as well because transportation is a big deal. Any thoughts of where else you could is there something that keeps you from you have to produce it on the West Coast, or can you produce it anywhere? You just have to get the facility right?

SPEAKER_03 24:04

Um we have another manufacturer we're spinning up right now, and we're kind of going through the testing process. They are told me something like Conway. It's not I wish they could say Conway. That would be great. That would be great. But it is, I mean, I guess I could we're we work with Rockline, who's who has a facility here in town. And they they make products for faint for bigger brands. Um, so talking to them and trying to figure out where they might be able to make it. We do need more than one manufacturer. For sure. So I do think this is great. And I supporting something locally makes a lot of sense. Yeah, yeah. Yeah. Our intent is to grow the entire team here. Like build, yeah, build the sales force here, build the digital marketing team here, build whatever operational pieces we need to put in place, have that team LP paste here. You know how much I care about playing, like actually living into the ecosystem and you know, doing doing the things we've been fighting for for the last five years, which is how do we build this ecosystem? It requires people to care enough about building companies here. Yep.

SPEAKER_04 24:58

Well, I think it's great. Yeah. And I and I think I think most people or me and a lot of people I know would rather have this versus like an old school, you know, like soap that you're sure carrying around that spills all over your truck and you never have. And this you can just throw in and agree. I think it's genius. It's easy and it's it's a it's a great item. Yeah.

SPEAKER_02 25:21

Last question, and I promise I'll shut up for a minute. Um what uh oh no, I forget what the question was. Must have been a good one. Yeah. It was a really good one. I'm gonna think of it. You keep talking. So, how do in all seriousness, how do we get you involved? I think you'd be I'm being serious. I think you'd be I think you'd be great. I think you'd be great, like on social media, like pushing this problem. I want your real feedback.

SPEAKER_03 25:45

Like, I'm yeah, like after you go take it.

SPEAKER_04 25:47

I'm gonna get your information and I'm gonna use them.

SPEAKER_03 25:50

Get dirty doing some project at home.

SPEAKER_04 25:52

No, I will let me know.

SPEAKER_03 25:52

Get dirty, do some project at home.

SPEAKER_04 25:55

There you go. Every day I do. Every day. Make a mess, which is also something that you know, all of us guys, our wives would all buy for us. Yeah. Because us guys are dirty boys so that you know, never clean our hands. And so I remember my question. Oh, yeah.

SPEAKER_02 26:12

This without hold on. Without giving without giving away without giving away any trade secrets or anything like that. Yeah, I look at item number one we saw. It stinks, it's abrasive, it's gonna make Josh's armpits burry. Yep. The second item, dude wipes, they tear apart, they're like tissue paper, not quality, they cause plumbing problems, disaster. Yep. Your stuff is better. How are you doing it at the same price as stuff that is in bigger bulk or in smaller, less And making it in the US? Yeah, like more flimsy fabric. How are you doing? Yeah, like why are these two?

SPEAKER_03 26:45

What are you doing? What is going on?

SPEAKER_04 26:46

I don't think that part.

SPEAKER_03 26:48

Quite frankly, I don't think we're making the margin we could be making. Okay. And we're that so this is this partnership with the creators, they're they're owners in this business. So it's I say there's only two of us that work in it every day, but the creators also work on it. They just work on it in a different way. They give us feedback about the product, they're out there talking to people about the product. Right. We were just at IBS, which you I think I saw Dave Mars at IBS.

SPEAKER_04 27:09

Yeah, he was there.

SPEAKER_03 27:10

Walking around. Um we were just at IBS handing out samples, like and they just Josh's IBS.

SPEAKER_04 27:15

Yeah, he did. Different kinds.

SPEAKER_03 27:18

Yeah, what a terrible name to name the conference. I know. Who didn't stop and say, we're gonna call this conference IBM? And then they moved it out of Vegas where everyone wants to go. And that was a nightmare. Yeah. I don't know if you heard of how bad it was. It was a nightmare to get around it. That town is not built for 70,000 people. But anyway, yeah, the the whole point in bringing that up is that they they care deeply about making this product very affordable. And so we've started from that place. Um, does that change over time? Do we have as we as we mature as a as a brand and as a company, we might have to change some things there. But right now it is, it's it's a because it seems like an incredible value. Yeah, yeah, it really is. It's for what you're getting, plant-based, not plastic, these kinds of on average, these kinds, the other kinds of products are about 70% plastic.

SPEAKER_02 28:05

So yeah, like I think it was the guy who brought in the coolers a few a few episodes back, and it wasn't he the one who went on shark tank. Like, I feel like this on Shark Tank, you would crash. And you'd have three or four of the sharks throwing you money saying, Hey, I want 15% of XYZ. I love it. Like, I just think that it makes a lot of sense. The product's great, the price is great, the packaging's great, the quality's great, made in the USA. Like, there's a lot going for you. Yeah, that's good.

Line Extensions And The Skin-Safe Angle

SPEAKER_03 28:29

Yeah, I appreciate that. That's really nice. Yeah. So yeah, I mean, right now it's it's a it's a beginning of a journey. We want to make more products, we want to extend the line.

SPEAKER_02 28:38

I was gonna ask you, can you share or is it too soon to share what types of things you're thinking about from a line extension?

SPEAKER_03 28:43

Uh well, because the skin side of this has been so it's one of the main things people respond to when we do surveys. So we've done surveys with lots of people that have purchased the product, and the number one reason people buy is because it's skin safe. Like that that has resonated over and over again.

SPEAKER_04 28:58

Yeah, it is for me too.

SPEAKER_03 29:00

Um so I we want to go into more products that relate to skin. So it's less, we'll do another, we'll do a scent, probably, because lots of people have asked for that. Um some kind of masculine scent. We'll figure that out. Um, you guys can we can brainstorm right here, right now, on that if you want. But well, he said bacon, so he's out of bacon. That's who doesn't like the smell of bacon. But things, things in the skin space that's still tied to like let's say a hardworking person, like whether it's somebody who's building homes, renovating, somebody who's working on cars, outdoor rec, they're actually, I'll just say it, like think SunCare. Like, where's if you look at Suncare right now, think of products like Sunbum or uh it's either beach oriented or it's like sport oriented. Where's the where's the I'm a I'm in the trades? I'm in the trades. I work on cars, I'm outside, I'm I'm doing things outdoors all the time. Where's the brand that appeals to me and what I do? Could you imagine if you could apply sunscreen with something like that? With a with a wipe instead of a yeah, be huge.

SPEAKER_02 30:02

That that's for free. I think but he's like, he's like, we're coming out with this. And the fact that it's safe on pets, and like there's just there's a lot to like about the yeah. It feels like this is the problem with this town. Like, Jim is gonna do a blue package called Buckender. No, and it's gonna have a Buckender. It feels like you're gonna have competition, trademark.

SPEAKER_04 30:24

I I think with your packaging, you you already open up a lot of doors that people don't use with the other brands because the other brands is like you keep it in the corner of the shop. Yeah, like this is something you take everywhere. Yeah. So I I I love your packaging. I think that's I think that it's black polarizing.

SPEAKER_03 30:45

Would you get a lot of feedback on the black? We just didn't want to look like if you go walk the aisle of a Riley's or a Home Depot or Lowe's or any place, like everything's bright orange, bright green. Like it's bright orange and bright green or bright yellow. Like there's that's kind of the motif. And we're like, I want it, I want it's exactly what you said. I want this to sit in my truck and not be annoying. Like I actually want it to, I don't want baby wipes in my truck. Yeah. Right. Yeah. Um, because that feels weird. You don't want dude wipes in your truck. Yeah, but it looks manly. It's got it's a it's a manly it's a masculine break, there's no doubt.

unknown 31:15

Yeah.

SPEAKER_04 31:15

Like I could see this at gents place. I mean, you should probably keep the like exclusive deal.

SPEAKER_01 31:22

This is what we're doing today. The local workout shop. Workout sale deal right now, right? I'm gonna get a couple of free cases. Oh, the 90,000 in sale, 88,000 went to the gym's place. That's a national contract.

SPEAKER_03 31:40

Um, all right. So how do people find you muckendur.com? Muckenders. So we had to buy the plural. And ironically, that's what the guys keep calling it. Like they're like, oh, grab the muckenders. So we leaned into that. Okay. I do I like it with the S on there too. Would you change the name to muckenders or no? Is it I don't I don't think so right now. Okay. Muckenders. Muckenders.com. And I actually created a discount just for this. For the B team? Just for the B team. I love this. It's like Bobby when we need it. 20% off the four-pack value bundle. If you go to muckenders.com, there's a four-pack value bundle. You get 20% off. The code is better Josh.

SPEAKER_05 32:17

Oh, it's him for that.

SPEAKER_03 32:23

It's him. It's not you.

SPEAKER_02 32:24

It's him. Of course it's him. All one word, lowercase, better Josh. Okay. It's incredible. Yeah. All right. Listen, I know you're a long time. I'm going to be shooting you straight. There's something here. If he likes it and he thinks there's something here, he works at Team Direct. They're always selling stuff into Walmart. That's right. Um, the packaging is great, the product is great, line extension's coming. Uh, let us know how we can help. It's exciting to see something launched here locally.

SPEAKER_04 32:47

100%.

SPEAKER_02 32:48

Yeah, it's because that doesn't happen much, right? There's some technology things happening here, but there's not a lot of CPG product-based things happening here. Yes. I think you need a lot of people to get behind you. Yeah. So get the value bundle. So there's an separate. Oh no, Jim. You're getting me in trouble. Corey's gonna think I'm wasting money. Let's do this. I was doing the buy four. You said I had to buy four. Yeah, no, there's an actual product called the four-pack value bundle. Oh, there we are. Four pack value bundle. I want that. And I'm gonna insert my single purchase.

SPEAKER_03 33:16

Or you could you could subscribe. As we mentioned. Yeah, easy.

SPEAKER_05 33:20

Easy, easy.

SPEAKER_03 33:21

Easy, easy.

SPEAKER_04 33:22

The subscriptions I do like because you forget to order them and then they're there.

SPEAKER_02 33:27

Better Josh, view cart. View cart view card. I'd love the better Josh. Let's test this right on the spot. Check out. We gotta check out. You gotta go to checkout to get the code box. Eeeez, okay. And Jim, share your credit card with everybody on the air. I will. All right. That's that is the card. So there's the ad discount. There you are. Ad discount. Better Josh. It's 36 bucks, which is a bargain for one pack. That's four packs. You can put those in all of the cars. Your kids' cars, everyone's cars. It'll take it with a bigger guess. Maybe Josh, no pressure now. If this doesn't work, man, it would be embarrassing. 2898. We're in now. Let's go. This is our first live purchase. It's incredible. That's fun. Yeah. Bobby would have had to call Andrew to do it for him. You're doing right now. There are some advantages. Yeah, thank you, Jim. Track order with shop. Look at that. It's incredible. Let's go. All right. This is exciting.

SPEAKER_00 34:23

Can you keep us posted when we have you back on Linux actually?

SPEAKER_04 34:27

Yeah, oh I'll give it to you. Yeah. Cheers. Appreciate you guys.