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Hunt Gather Nurture
Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life.
From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits down with fellow founders, investors, and operators who have weathered the highs and lows of entrepreneurship, and kept going.
Whether you're in the trenches or dreaming of your first big leap, Hunt Gather Nurture offers honest conversations, practical insights, and real encouragement for anyone building something that matters.
Hunt Gather Nurture
The Case for Entrepreneurs Becoming Influencers with Helen Leland
The first time Helen Leland made a smoothie, she had no idea that it would change the course of her life. After discovering the power of healthy eating, Helen started Blender Bombs, a brand dedicated to smoothie-based nutrition.
The secret to her success?
Embracing her role as an influencer and leveraging her reach on social media to share her journey and promote her products. Her unique blend of blind enthusiasm and strategic planning turned Blender Bombs into a phenomenon, often selling out within minutes of a new product launch.
Today, Helen is not only a successful entrepreneur but a beacon of inspiration for others looking to transform their health and live their dreams.
Episode Notes:
- Connect with Helen on Instagram
- Blender Bombs Website
- The book Influence (mentioned in the episode)