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Hunt Gather Nurture
Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life.
From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits down with fellow founders, investors, and operators who have weathered the highs and lows of entrepreneurship, and kept going.
Whether you're in the trenches or dreaming of your first big leap, Hunt Gather Nurture offers honest conversations, practical insights, and real encouragement for anyone building something that matters.
Episodes
21 episodes
Why Most Beverage Brands Fail (And What These Founders Did Differently)
Why do most beverage brands fail?In this episode, I sit down with Kevin Larkai and Monte Burrow, founders of Blackleaf Organic Vodka, to break down what it actually takes to build a brand in one of the most competitive ca...
Beyond the Baseball Diamond - with Justin & Kourtney Turner
In this episode, Jason Burke sits down with MLB All-Star Justin Turner and Kourtney Turner to talk about life outside of baseball, building businesses, investing with intention, and using your platform to create meaningful impact.This is...
Navigating Deductions with Komal Devjani
Retail deductions are one of the biggest hidden profit drains in CPG. In this episode, Jason Burke sits down with Komal Devjani to break down deductions management, revenue recovery, chargebacks, trade spend disputes, and how brands can improve...
Real Talk on CPG Entrepreneurship with Sam Nebel of Good Wipes
In this conversation, I sit down with Sam Nebel, co-founder of Good Wipes, to unpack his journey from identifying a simple everyday need to building a bold, disruptive CPG brand. Sam opens up about the realities of fundraising, the emotional ro...
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The Hard Truths of Fundraising Every Founder Needs to Hear (Melissa Facchina)
In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. ...
Building a Business Worth Investing In — and a Life Worth Living
In this conversation, Jason Burke interviews Mike Fata, an accomplished entrepreneur and investor, discussing his journey from being a 300-pound teenager to a successful business leader. They explore the importance of health and wellness in ent...
What Beyoncé, WTRMLN WTR, and Madonna Taught This Investor About Building a Fund
In this episode, I sit down with my longtime friend and one of the sharpest minds in the space — Denise Lambertson, founder of Constellation Capital. Denise shares how she went from being Madonna’s executive assistant to pioneering celebrity eq...
Fundraising in a Post Covid World
This episode is everything I wish more founders knew about fundraising—from why net sales matter more than gross to how valuations are actually shaped (spoiler: it’s not just about your revenue multiple). We talk about the mindset it takes to b...
What It Really Takes to Raise Capital in 2025 (and Why It’s Harder Than Ever)
Fundraising in 2025 feels different than it used to. It is harder, slower, and less forgiving than in years past. In this episode, I sit down with Steve Young—an experienced operator, investor, and partner at Manna Tree—to have an honest conver...
What Investors Really Think About Your Pitch (And Won’t Say Out Loud)
My candid conversation with VC Andy Whitman — why he turned me down, what I learned, and what you need to know before pitching your brand to an investor. We get into the mistakes founders make, how investors actually think about valuat...
The Amazing Story of Melissa Urban: How She Built the Whole30
After an intense Olympic lifting session at CrossFit Boston, Melissa Urban sat down with her original co-founder and came up with a plan. The idea was simple: “What if we just did this squeaky clean, paleo-based 30-day thing and eliminated ever...
How to Get Published and Build a Loyal Following with Dr. Will Cole
Dr. Will Cole shares his journey from pioneering telehealth in functional medicine to becoming a bestselling author and podcast host. He dives into the secrets of publishing a book, building a loyal podcast following, and balancing work with fa...
The Biggest Financial Mistakes Entrepreneurs Make
Brad Ebenhoeh, co-founder of Accountfully, envisioned a new type of accounting firm that would one day revolutionize the industry. By zeroing in on bookkeeping and providing valuable services to small businesses, Brad and his crew flipped the t...
The Importance of Balancing the Masculine and Feminine Energies in Marriage and Career
Gervase left her corporate job to pursue entrepreneurship and become a life coach. But it all started with a sudden realization that led her to make a drastic change and open herself up to receive the love and support she needed from her spouse...
Overcoming the Fear of Failure with Stephen Carballo
Stephen's life has been a journey of pursuing various creative projects and interests, not limited by fear of failure or societal norms. His philosophy? Chase what brings you joy, live your truth, and take risks. From designing for brands to su...
How to Make the Hard Choices: Balancing Career, Family, and Impact
Dr. Will Bulsiewicz, also known as Dr. B, always knew that a holistic path to wellness was more complex than rigid dietary labels. As a result, his approach to diet and health is refreshingly unconventional. Eschewing strict dietary restriction...
Carrie Morey's Journey from Family Recipe to Massive Culinary Success
Carrie Morey, a renowned baker and entrepreneur, started her culinary journey with no inkling of the phenomenal success that lie ahead.Born into a family where good food was a staple, Carrie transformed her mother's beloved biscuit recip...
How to Get Your Mind Right with Todd McCullough
Todd McCullough got his start as a college football player. Little did he know, his future held something even greater: becoming the founder of T Mac Fitness. His path to entrepreneurship was not a straight line, but a journey filled with twist...
How this CEO Balances Business and Parenthood
Marissa Allen, co-founder of Cookie Society, has always navigated the highs and lows of building a successful bakery brand alongside her family. In this episode, she takes us through the process of opening several brick-and-mortar ...
The Case for Entrepreneurs Becoming Influencers with Helen Leland
The first time Helen Leland made a smoothie, she had no idea that it would change the course of her life. After discovering the power of healthy eating, Helen started Blender Bombs, a brand dedicated to smoothie-based nutrition.The ...
How I Raised $20M, Built a National Consumer Brand, and Became a Dad
In this episode, host Jason Burke shares his journey of building a thriving nationwide consumer brand, raising over $20M in funding, and achieving an 8-figure revenue milestone on Amazon, all while navigating the challenges of parenthood. He di...