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Hunt Gather Nurture
Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life.
From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits down with fellow founders, investors, and operators who have weathered the highs and lows of entrepreneurship, and kept going.
Whether you're in the trenches or dreaming of your first big leap, Hunt Gather Nurture offers honest conversations, practical insights, and real encouragement for anyone building something that matters.
Hunt Gather Nurture
How this CEO Balances Business and Parenthood
Marissa Allen, co-founder of Cookie Society, has always navigated the highs and lows of building a successful bakery brand alongside her family.
In this episode, she takes us through the process of opening several brick-and-mortar shops, and shares the unique challenges and victories that have come as a result.
Marissa offers a candid look at:
- how she handles setting boundaries
- navigating negative feedback
- and maintaining quality control
But her story doesn't just revolve around the success of her business. Marissa also paints a picture of the careful balance she strikes between her bustling career and personal life. She offers practical advice for entrepreneurs on how to integrate work and life seamlessly.