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Hunt Gather Nurture
Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life.
From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits down with fellow founders, investors, and operators who have weathered the highs and lows of entrepreneurship, and kept going.
Whether you're in the trenches or dreaming of your first big leap, Hunt Gather Nurture offers honest conversations, practical insights, and real encouragement for anyone building something that matters.
Hunt Gather Nurture
The Hard Truths of Fundraising Every Founder Needs to Hear (Melissa Facchina)
In this episode, I sit down with investor and CPG veteran Melissa Facchina to explore her path from working in her dad's juice manufacturing business to founding Siddhi Capital and becoming a leading voice in the consumer packaged goods space. Melissa shares how hands-on operational experience shaped her investing philosophy and why strong founder–investor relationships matter more than ever.
We talk about:
- Melissa’s early start in the juice industry and transition from consulting to investing
- Why she launched Siddhi Capital to bring real operational support to emerging brands
- The shift from “growth at all costs” to building resilient, durable businesses
- Challenges and opportunities in today’s competitive beverage market
- Trends like keto and plant-based—and why product quality can make or break them
- How investors must be willing to admit when they don't have the answers and collaborate with entrepreneurs
Whether you’re a founder, investor, or CPG enthusiast, you’ll walk away with practical insights on navigating today’s evolving consumer landscape.