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Hunt Gather Nurture
Hunt Gather Nurture with Jason Burke is a podcast about what it really takes to build and scale a Consumer Packaged Goods (CPG) brand in today’s world. Hosted by Jason Burke—CEO & founder of The New Primal—this show dives into the raw, unfiltered stories behind the products you see on shelves and the people who put everything on the line to bring them to life.
From raising capital and securing retail partnerships to navigating burnout, pivoting through crises, and leading with resilience, each episode explores the grit and tenacity it takes to survive and thrive in the CPG space. Jason sits down with fellow founders, investors, and operators who have weathered the highs and lows of entrepreneurship, and kept going.
Whether you're in the trenches or dreaming of your first big leap, Hunt Gather Nurture offers honest conversations, practical insights, and real encouragement for anyone building something that matters.
Hunt Gather Nurture
Real Talk on CPG Entrepreneurship with Sam Nebel of Good Wipes
In this conversation, I sit down with Sam Nebel, co-founder of Good Wipes, to unpack his journey from identifying a simple everyday need to building a bold, disruptive CPG brand. Sam opens up about the realities of fundraising, the emotional rollercoaster of entrepreneurship, and the long-term mindset required to grow a consumer product company. His candid stories and practical insights make this a must-listen for anyone navigating (or dreaming about) the world of startups.
We talk about:
- How a personal need sparked the idea behind Good Wipes
- Why building a CPG brand requires patience, resilience, and a long game
- The truth about fundraising—timelines, myths, and what founders should expect
- How to approach investor relationships as true partnerships
- Why early wins matter and how to celebrate them
- Navigating rejection and staying grounded in your mission
- The power of field marketing and unexpected opportunities
- When founders should actually start fundraising
If you're an aspiring founder, a CPG enthusiast, or simply curious about what it takes to grow a brand from the ground up, this episode is for you.