E61. How I Stopped Working Nights & Weekends In The Beauty Industry

I Stopped Working Nights & Weekends and My Business Didn’t Die

(Contrary to what the beauty industry told us)
 

The beauty industry has quietly sold us a lie, Let’s say it out loud.

“Clients only want nights and weekends.”

I bought into that… until I didn’t.
 

And yes… some people told me my business would fail.
Spoiler alert: it didn’t.
 

In this episode of the Beauty Business School podcast, I share how I slowly stopped working nights and weekends, lost a few clients, gained better ones, and built a business that actually fit my life.
 

We talk about:

• Why nights and weekends aren’t as “necessary” as we think
• How to shift your ideal client and marketing to reclaim your time
• How to change your hours without freaking clients out or losing trust

If you’re craving more flexibility in 2026 but scared to step back, this one’s for you.

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

 https://beautybusinessschool.com.au/beauty-business-foundations/ 

Transcript

Welcome to the Beauty Business School podcast. Beauty Business School is proving beauty therapy is more than just a hobby. We're your new beauty besties, your partners in crime, your ride-and-die crew with a sprinkle of Regina George's confidence, but none of the drug. Picture us as your personal cheerleaders, the BFFs you've always wished for as we tackle the beauty industry together. Beauty training taught you how to be really good at treatments, and Beauty Business School is here to teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate sell-on-owner life, and talk about the mindset shifts that you need to thrive in the beauty industry. It's time to become the CEO everyone is trying to marry. Let's get into the podcast with me, your host, Kimberly Howard. Welcome back to the Beauty Business School podcast. Today, I have a different setup. So when you actually see the real rollout for this, you will see things look a little different. I'm sitting at my desk, my desk that never gets used ever, but I thought I would give it a crack and see how it goes, having me sitting in a different format. If I'm honest, it feels really weird. I was like, I lit a nice candle. I put a little plant in the background. I don't know if it will help with sound. I have no idea how it's going to look, if it's going to even allow me to like fully express myself. But we're here. We're giving it a crack. And you know, we all hate change. I hate change. Everyone hates change. So let's see if we hate this change, or if we're like, actually, we've proved ourselves wrong, and this is a really good change. I don't know. I think I just like my very boring white wall, but I think also because I'm relying on natural sunlight to actually feed me here. Now, that will work in summer, and it will work in spring, but not even. Half the time it's raining here, but it's not really a consistent lining, and I feel like it could go up and down. But business, my friends, is an experiment, and that is what we're here to do. We're here to experiment, try things, fail at things, see if it works, see if it hits, see if it misses. And that is exactly what we are doingright now, today, together. Lucky us. So by now, you're listening to this, and it is 2026. Hello, welcome. Holy shit. I have a podcast coming out in a few weeks on planning out your 2026. It's still 2025 in my time, so it's so funny because I'm like doing this ahead. I know I've been saying that in all the episodes, but talking about topics that I'm like, what's going to be relevant in January for them? What's going to be interesting in January? Well, here we are. I want to talk about something that the industry has really set as an expectation, but doesn't need to be the standard. Are you guys ready? I want to talk about how I stopped working nights and weekends. And I want to start by saying to you that when I was working nights and weekends, I was miserable. I am an early-to-bed girly. I love my sleep. And when I was doing the night work, I just didn't feel like I was producing my best work. I didn't feel like I was on the ball. I would get home fried. The night was already done. My kids were in bed. I missed out on so many milestones. And I remember saying to my husband, like, this can't be it,right? Like, we can choose and decide what our hours are. Otherwise, what's the point? And he agreed. He was like, well, why don't we try seeing how we can actually get you home at night? And when my very clickbaity title says, you know, I gave up nights and weekends, it was slow. I didn't drop them all at once, although I have had clients do that, and it's worked really well for them. But basically what I did was I started to wean things back. I started to be like, I'm not going to work one night a week. I'm not going to work two nights a week. I'm not going to work on the weekends. So basically what I started doing was I actually started by reducing my nights and spreading them across more days. So rather than working till 9 p.m. on a Thursday, I was like, okay, well, I'm happy to do like one extra client a day and extend my days like that, rather than do a big shift of night, because it absolutely fried me. It absolutely exhausted me. And I know that on the back of Christmas, and you're probably all feeling quite rested now, but we're exhausted because we pull so many hours. We work a lot of nights. We do all these extra things. And I always say, what if December didn't have to be your busiest month, but it set the standard for every month,right? What if that could be your every month? So I basically made the decision to remove nights and remove weekends. Now, nights I removed by extending most days by just by like an hour. Eventually, I dropped that as well, but it took time to get there. I then also decided that I didn't want to work Saturdays. Now, everyone's like, what? Saturday was not my busiest day. I don't know about all of you, but Saturday really was not the day that it was like, oh my God, we're so booked. We're so busy. So what I actually did for Saturdays was I really like getting up early, getting my work done, and being done. I'm like, we're up, we're done, we're finished for the day. And then I get the rest of the day. So I started by moving Saturdays to early morning appointments. So I basically opened my books from 7 a.m. That's unconventional from the beauty industry, and my clients loved it. They would roll out of bed in their pajamas. There was no set standard. I was like, come whenever, however, I don't care, just brush your teeth. I don't care. Pop some deodorant on, brush your teeth, roll in, not a problem. And people would come so comfortably, and at this point, I was working at home. But even when I had the salon, even when I moved into the salon, maybe because I'd worked from home already, they were so comfortable with rolling into the salon, looking like that as well. They did not care. So we basically were like, allright, I'll work from 7 until 12 or 1 o'clock. Eventually, I began to drop these days. Now, what I want to talk to you guys about today is the fact that we have this industry expectation to meet the client demand, meet the client needs based on clients always want nights and weekends. Well, yeah, you'reright. Some clients always want nights and weekends, but not all clients. And in my case, I actually was able to move my clients to the daytime. They were happy to come on their lunch breaks. They were happy to, or a lot of them were entrepreneurs, or a lot of them worked nights, and they were happy to come in during the day and actually move their appointments. They were taking those night appointments because they were like, oh, you know, that's great. That's convenient. And it's also the expectation that we set in the industry to be like, our nights are booking out. We're getting so crazy. What if you could be like, our every day is booking out. Every day is busy. Every day is booking out. So what I want to talk to you guys about today is how if you want to, you can set whatever hours you want with theright clientele. Will it take time? Yes, it's absolutely going to take time. I'm not even going to sit here and lie to you guys. It's going to take time to shift this across because like any major changes in your business, you need to slowly implement that because more than 10% change in your clients are going to be like, eh, freak out, nervous system breakdown. But if your goal this year is to have more flexibility, maybe you don't love working nights, maybe you don't love working weekends, or on the flip side, maybe you're like, all I want to do is nights. I'm sick and tired of having to get up and go to work at 9 a.m. I want to have the first half of the day to myself. I want to be your permission slip to tell you you absolutely can. That is something that you can do. I wish someone had said this to me because for so long I thought I had to do certain hours because everyone else was doing them and there was that set expectation. So my loves, this episode is for you if you are feeling guilty saying no to weekend clients, if your calendar is jam-packed and you rarely get a day off, or you only have nights and weekends booked and you absolutely resent the shit out of that, you're in burnout, but also afraid that you will lose income if you step back from those in-demand hours. I get you, I see you, I have been there, and I really want to teach you some practical strategies and what it would look like to change that in your business without feeling guilty about taking time off to protect your energy, your sanity, your business growth sustainably. Because let's be honest, if you begin to resent something, you will unintentionally sabotage the shit out of it, and then it will eventually break down. Trust me, I've been there. It's not cute. It's not a cute vibe. It's definitely not a vibe I want for any of you. So without any further ado, let's get into how you can stop working nights and weekends. Now, like I said, I cannot promise an overnight miracle, but what I can promise you is even though you are feeling the demand from the industry, from peak seasons, from potential clients, with theright systems and processes, you absolutely can make theright marketing shifts to get your ideal client in who does want to come in during the hours that you dream to work. You're a mum. You want to work 10 till 3. Well, guess what? That's what I ended up doing. You absolutely can do this. But like I said, it wasn't overnight. It took time, and I had to create a plan, and your marketing plan has to match what you want to work. So the three things that I'm going to cover in this episode are why salon owners feel forced to work weekends or even nights, how I shifted my marketing and ideal client to reclaim this time back, and how to communicate to clients without losing them. Now, I want to be really transparent here. I did lose some clients. They happened slowly over many months. As I started to shift and change and put small 10% increments in place, they absolutely one or two dropped off. It did happen. Now, in amongst all of this as well, I did move 20 minutes further, and I lost a couple of clients because I moved 20 minutes further from where I was. And that was a location kind of thing. So clients did leave, but also clients did come because I started to get a different reputation. I started to really shift my ideal client and who I wanted to work with. Now, I ended up doing a lot of bridal lashes. So at the time, I was in the Yarra Valley, and I basically got in with theright communities, with theright people recommending me to be like, if you want bridal lashes, you need to go to Kim. So I had a lot of once-off clients that came for these big, beautiful sets of lashes who paid me a significant amount of money. They were happy to pay more. They were in the area. I was being referred to them as that specialist. And that's basically where my business ended up in the very, very end of, well, everything before we went into the COVID lockdown. And then the whole world shifted. So with that in mind, I want you to know at any time, you can actually shift things in your business, change your ideal client, change who you're marketing to, as long as you're happy to take the time it takes. If you try to shift too much at once, you're going to burn it down. And then you're going to have no clients, and then you're going to freak out. And you'll be like, but Kim, you told me. And I'll be like, I told you to take your time, young lady. I told you to like step back and just take a second because we don't want to put too many changes in place, dysregulate your clients, and be like, oh my gosh, I've lost trust for this brand. I no longer can trust in Kim. I no longer can trust in these people in this business because there's too much dysregulation to their nervous system. So please keep that in mind as we begin to go through this. I don't want anyone to come at me and be like, you told me to do all these changes, and now I have, and it's all burnt down. I told you to do it slowly. Okay, let's everyone remember that. So I really want to start by talking about why we feel forced to work weekends. Honestly, it's rarely out of necessity. And that's going to sound crazy because everyone's like, but that's when clients want. No, what we do is we design a business around what we think people want out of habit, out of guilt, out of fear of losing clients or fear of gaining clients. Now, in the beginning, maybe you do want to work nights. Maybe you want to have all the availability, but it really comes down to understanding who your ideal client is. For example, moms. I'm a mom. I don't want to go out at night. I don't want to go out at night. My children, they need to go to bed. I need to feed them. I need to support my husband. My husband's very supportive. He'd happily let me go out. But the ideal time for me, honestly, the ideal time for me is like first thing in the morning before they even bloody wake up, but would be during school time. So even now, owning my own business, I get my nails done during work time. I love that. Lots of stay-at-home moms, lots of entrepreneurs, lots of business owners are going to be like, tick, that's perfect. Lots of people who do shift work are going to be like, tick, that's perfect. So I really want you to think about why are you working weekends and nights? Is it because your ideal client genuinely needs those times? And if that is the case, that is so fine. That is absolutely understandable. Maybe they've got little babies and they're like, you know what, I really can only do nights and weekends because that's when my partner is home to support me. Great. Not a problem. There's no problem in working nights and weekends. And I know a lot of big business owners with big team are going to be like, hey Kim, shush your face. But I will say many of my friends in the industry have stopped working nights and weekends. They do extended hours, like I said. They're the happiest they've been. Their team is the happiest they've ever been. They've made these big shifts and made it work. And one of them is my friend Summer, who owns, oh gosh, it's changed its name. Oh no, I'm having a mental blank. It was LPL. Oh Summer, I'm sorry. Mike, why don't it, the Wellness Co, that's the umbrella brand. Summer, I apologize if you listen to this. I've just butchered your business name, but they don't work Saturdays and they don't work late nights and they have made it work for a large team. So remember, you're only as limited as your mindset. You're only as limited as what you believe is possible and as limited as your marketing capacity to people to come in during the day. So if you have this thought pattern that this is impossible for you, what you believe you achieve, what you believe you receive. So if you believe this, you're going to achieve that. That's what you're going to get. If you change that belief system, change your marketing strategy, then you absolutely can have a whole different form of clientele coming through your door. But I really do think we're conditionedright from doing our diploma of beauty therapy or whatever the degree it is that you have in your country, because we are global. People are listening to us outside of Australia. Makes me so bloody excited. But like, but like, oh, such great English. Now I'm like, oh, for God, so excited. I lost all my articulation, guys. Really, what I want you to know is we are not conditioned from our industry, from the moment we take our courses, to think that we could design our businesses in a way that suits us. We are conditioned to think we have to do whatever we can to get clients in the door and keep them. In fact, I had a conversation on a podcast, I think it's coming out next month with one of my clients, Kayla, and we were talking about the fact that like they don't even really teach you how to rebook your clients or anything like that at TAFE, but there is this almost like unwritten list of rules, I think the industry has, and I don't think anyone intentionally is trying to tear anyone down or trying to hold them back. I just think that we're stuck in our ways and our mindset. And you know that worked for us for all those years. Why would we change it? And I'm over here like, I think we should. I think if it doesn't work for you, it's your business and you should design it in a way that really suits you. So what I'm essentially asking you guys is to sit down, get a piece of paper and journal on the why behind your weekend work. Hey bestie, sorry to interrupt the episode, but we need to talk. How full are your booksright now? Let me guess. You've opened your dream beauty business, set up the space, stocked the tools, even made an Instagram and Facebook page. But now what? You took the leap and finally you're working for yourself. No more making money for someone else thinking I could do this because you did. But here's the tricky part. How do you get clients? What should you charge? How do you show up online? How do you pay yourself? Let's be real. Beauty school didn't teach you this, but you don't have to figure it out alone. That is exactly why we created Beauty Business Foundations. Your step-by-step guide to building a beauty business that stands out, is in profit and attracts dream clients. If you're interested in joining, send me BBF on Instagram and let's see if it's theright fit for you. Now back to the episode. Why are you working weekends? Is it out of fear? Is it because it's what you love to do? Same with nights. Even look at your hours in general. We're heading into a new year. You can set a whole plan here, and that is my next solo episode is like how to plan out your year. But really think about this, and this goes across all elements of your business. Why are you doing it? Are you doing it because it best serves you and suits you, or are you doing it because that's an industry expectation that you think you have to uphold? Because that's what you think people want or need from you. I really think this is an important question to pose to ourselves and to the entire industry. Something I'm really trying to get into at the moment, guys, is like thought leadership, like talking about things that are not spoken about in our industry and really bringing up unique conversations. And this was one that really popped into my head because I was like, yeah, I remember that being taboo. I remembered someone saying to me that my business was going to fail because I wasn't going to do nights and weekends. Who was that? Oh, I genuinely can't remember. I haven't including it was my mum. Sorry, mum. Love you. But I remember her being like, well, people aren't going to come during the day. They're busy. They're working. But at that point, my mum was busy and working during the day. So of course, that was her thoughts. I can't even confirm if it was my mum. I'm sorry, mum. I've thrown you under the bus. But I genuinely remember that comment being thrown out. And now that I look back and I've done all the work I've done around emotional intelligence, I think, wow, that person was trying to keep me safe by saying like, hey, maybe that isn't going to work for you. But it was their own limiting beliefs. It was their own thoughts around what people do and do not do. And I've said this on this podcast before. Never assume anybody's situation. They may just be coming at nights because they think that's what you want. What if their dream time is actually the morning, 6 a.m. in the morning? Like me, I'm like, get me in, get me done, get me out, get me home to sort my kids and my business. And oh, that would be the dream situation. I love me a morning appointment. I work out every morning in the morning before work. One to set my dayright, but also because then it's done and I can focus on the rest of my life. So I'm definitely not saying you guys are done at 6 a.m. I hope you're picking up what I'm putting down here. It's about your dream situation. Allright, so I've now spoken to you about the fact that you need to change who your dream client is to actually bring them in the door. So you sit down, you're like, I've decided I want to drop Saturdays, Sundays, or I hope you're not working Sunday, but like let's say you are, or nights or whatever situation is your situation. I now want you to reverse engineer that. I want you to sit there and be like, okay, well, what would that look like? Did you just do small 10% changes? Allright, well, on Thursdays, I'm actually not going to work until nine anymore. I'm going to work until eight, or I'm going to work until seven, but then I'm going to open up a second night. Let's implement that first. That's one small step. Then you're like, okay, well, Saturdays are amazing, but I wonder if I could start booking my clients in so that I only have half a Saturday that's completely booked out rather than having a large gap in the middle and canceling out the second half of Saturdays. That's step two. Can you see where I'm going with this? We're going to take small steps to get you to where you want to be in a really nervous system regulating way for your clients so that they don't freak out and go, oh my gosh, it will just feel like small price increases over time,right? This is small changes over time until you have your dream outcome in your dream business. For some businesses, this will look like six months. For some, it'll be 12. For some, it'll be two years. It's really about figuring out what's going to work the best for you guys. And then I want you to start to adjust your marketing messaging. So you need to figure out and write down a list. This is your second thing I want you to do. Write down a list of who can come during the day. Look at your current clientele and look at,right, who can comeright now during the day. So I know Susie comes at night because she needs her husband to help her, but her child's actually going to go to school next year, so she'll have daytime available. Okay, amazing. So technically, Susie could come during the day next year. I really want you to think about like who is available to come during those hours. Because a lot of people say to me, my nights and weekends are flat out and then I've got space during the day. We need to fill the space during the day first,right? That is by asking clients, hey, have you ever considered it a daytime appointment? Like, have you ever considered that? Oh no, yes. They'll give you their reason. And then you can say, okay, amazing, let's move you into the daytime and I'm actually going to begin cutting down on nights anyway, so we'll move you over. You're beginning to move who you already have into those spots. In reverse of this, I want you to start talking through your marketing to those people who can come during the day. You specifically say, oh my gosh, I'm obsessed with my clients, they're obsessed with me, they always come in during school hours and we have a chat about the kids and life and business and husbands and wives and all the different things,right? So you actually can sit there and have that conversation with them through your marketing messaging to actually begin to shift it, to actually begin to shift who you call on the door. Now, a small tweak that we made to our marketing message that absolutely changed the game was I used to just feel like, you know, if you come to us, we'll take you from $0 to 10k months and give them the result. We still have that in our marketing message, but what we've actually changed in our marketing message is that you need to be self-led. So we had a lot of people run in the door to be like, oh, make me the money. And I was like, well, hang on a second, you've got to do the work. So we ended up getting clients many years ago, this was a different program, but who didn't want to do the work. So we shifted our marketing message just slightly to be like, if you're ready to do the work, we will do anything to support you,right? So the support is still there, we're still there for them, but basically they're now like, okay, well, I know I need to show up, I know I need to do the work. This is exactly the same thing as what you're going to start doing with your marketing message where you're actually talking to a different client. You're actually talking about like, I love my shift workers, they come in during the day and we have all these amazing conversations about their really cool jobs. Boom, shift worker's going to be like, hmm, this is my lady, this is my lady. She gets me, she knows my life. So I really want you to think about who can come during the day and how you can shift your marketing messaging and show up maybe on your stories, a little bit through your content to speak to them. Remember, small tweaks make a big impact. So you don't have to go and overhaul your whole life. You're just going to make really, really little small tweaks. And then I want you to talk about the benefits of booking during the week. Less waiting time, more attention. I wrote down here, better experience, but guys, no. I want your experience to be good all year round with every single client. And if you are like me, where you felt like you weren't doing a great job for that last 8 to 9 p.m. client, just cut it. It's time. Just cut it. I was not doing my best work. I honestly think they were just there for the convenience of that time slot. And I didn't feel like the best version of myself doing that. So I really want you to write down what are the benefits of booking during the week? What are the benefits of them coming? For me, I love the idea of like the kids are at school, I get all my stuff done, I feel rejuvenated. By the time I go pick them up, I'm like living my best life being a bad bitch. And I can handle life so much better. I should have put more examples in here for you guys, and I do apologize for that, but I really want you to sit there and think on this. Your ideal client, how can you shift the messaging? How can you tell them that coming during the day is such a wise idea? Essentially, what I'm saying is strategic marketing with your ideal client is going to lead to you having more freedom in your work. When you know who you're talking to, you know that they can come during the hours that you want, and you're marketing specifically to them coming in your door at those times, it's going to be an absolute game changer. We did a special actually recently with myself and one of my clients. And basically what we did was we did a lunchtime special, and we were like, you can fit this into 45 minutes lunchtime when the kids are at school without taking away too much of your time to get other things done. And it popped off because people were like, oh my gosh, yeah, 45, I'm in, I'm out. I'm getting this amazing treatment done, and I can still go check things off my list because we knew the target market. We knew they were busy. The target market was actually two. We had moms, and we also had entrepreneurs who were really busy. So we knew we needed to get them in and out, and they loved those daytime appointments. So I really want you to think about this strategically. So the next question that I always get is like, okay, but then how do I implement this? How do I break the news to clients? Well, you do what you would do with the price rise. You send out a very professional message. You talk to every single client as they come in. You give them a good amount of time to adjust. So you don't just dump it on them. You make those changes to try and move clients over. And if you do have to let one or two clients go, you give them notice. Give them recommendations to other places. If those places don't live up to the same experience as you, I guarantee they will figure it out. They will figure it out to come back to you. I have done this so many times with my clients, and they have been like, I'm so scared to change my hours. I'm so scared to drop days. They are more booked. They are more busy. They are more in demand. Now, the easiest way to regulate your nervous system is to get the days booked during the day first. People are always like, I just want to drop nights. Okay, amazing. But let's work on getting the days booked first so you don't have a sudden pay drop and then you're freaking out. So focusing on booking out the days, making small adjustments to time so you're kind of releasing clients if that's even what's going to happen because they very well could move over time as opposed to jarring the business and freaking everybody, including yourself out. Because I absolutely know that's not what you want to do. So doing this incrementally over time, having this plan in place, and then communicating very, very, very, very clearly to your clients like you give a shit about them. I'm saying that as crass as I'm saying it, like you give a shit about them because the amount of times I have had people change appointments, decide that I'm not the client for them, that's absolutely fine, but just cut me out. It is the worst feeling, and it will impact your reputation. It will impact your business. And you're also then going, who did that to Kim? Well, Kim has really annoying hair. So many hairdressers have done that to me, actually. It's thick, it's long, it's really hard to get to the color that we like. So it's actually happened to me, oh gosh, I reckon 10 times at least with hairdressers. And it does impact how you feel about that business when it's not clearly communicated and openly communicated. My nail lady, actually, she was said to me the other day at my last appointment, I'm not sure I'm going to continue doing nails into 2026. And I was like, okay, sure, I mean, what? And this is like a full, like she's like, I really don't know if I'm going to continue doing it. She's actually a whole nother conversation, but she's actually really struggling with the dust and the powder, even though she has all of the safety measures in place. I've never seen someone like so safe with their nails. But yeah, that's basically what's happening. And she has given me so much notice that I'm like, okay, I can make adjustments. I can find someone else. I learned to do it myself. There's not a lot of places around here. Anyone want to help a sister out? Maybe I'll travel once a month and get my nails done. I may have to travel 45 minutes. Don't worry, guys. I don't think I'll be learning how to do it myself. But it is giving me and my nervous system time to adjust. Now, I know that's not the situation. You guys are not looking to close down. That's completely different. But it's also the same. You are actually needing to give clients notice on this so that they feel regulated and they are not going to feel tainted by your business changing in the way that it's changing. So even if it's a small change, you're like, it's not even a big change. I'll just chuck an announcement on Instagram. No, please talk to your clients. Give yourself four to six weeks to slowly implement these things and actually make those changes so that your clients feel really good about them. And guys, that's it. It's not rocket science. It is something that takes time, and it can be very nervous system dysregulating. I know when girls in a beauty business school do this, I get a lot of messages in our community being like, oh, help me. Should I do it? Shouldn't I do it? Is this theright decision or poor decision? Meet yourself at your edge. Create a roadmap. Create a plan. Set some targets. Like, okay, when my Monday to Friday is 80% booked, that's when I'll do it. When I am running two days fully booked during the week and I've made up the revenue I'll lose from the evenings, that's when I'll do it. Set some targets. You are here to do exceptional things. You are here to run a business that works around you, fills your cup up, fills your clients' cup up, and allows you to be as exceptional as you truly are, to live the exceptional life that you truly deserve. So do this for you. Do this for your clients. Do this for your family. And do this in 2026 so that you come out the other end of this year being like, this was my best year in business yet. There's nothing I resent. I'm absolutely obsessed with my business. And that's a wrap on today's episode of the Beauty Business School podcast. If you love what you heard, don't forget to subscribe and leave a review. It helps us keep bringing you the best beauty biz insights and juicy industry tips. Remember, we're more than just beauty business besties. We're here to help you build a business that turns heads and breaks the rules. Until next time, keep shining, keep thriving, and keep showing the world what a beauty boss really looks like.