Beauty Business School
Welcome to the Beauty Business School Podcast
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).
Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.
Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.
It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
Episodes
95 episodes
E95. Half Booked to Booked Out - Client Optimisation
This is the FREE RESOURCE I promised"I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never th...
E94. Bonus Episode - Post Beauty Expo Debrief
This one was meant to be about optimising the client journey. It turned into a full debrief instead.Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came ou...
E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400
Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days.She did not arrive with a client base. She did not ...
E92. How I Doubled My Price And Signed 2 Clients In 48 Hours
This one was by request, and there was no plan.I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to...
E91. The Client Complaint That Built A Waxing Empire With Lilliane Caron
I have never sat across from a guest and forgotten my interview questions before. This episode did that to me.Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms an...
E90. Doubling Her Income in 4.5 Months From a Home Studio (with Rebecca MacArthur)
Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring.Four and a hal...
E89. How To Get 30 New Clients From Your Next Offer
My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School.You'll hear the real numbers behind ...
E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing
Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me...
E87. How to Hire Your Dream Salon Team Member (Plus a Bali Debrief)
The wrong hire will cost you more than no hire. A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens befo...
E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co
Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co...
E85. How To Make More Money Doing Less
How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer.I used to think the 2am spiral was why my business worked...
E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life
Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.Gry is one of THE most grounded people I have ha...
E83. How To Launch A Premium Service Without Slashing The Price
Want to sell more expensive services without slashing the price to get bookings?If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.High ticket services conver...
E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society
Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy wit...
E81. Before You Run That Giveaway, Listen to This
Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.In this episode, Kimberley cuts through the noise an...
E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once s...
E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi
Your nervous system is running your business. And not in a good way.If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt wor...
E78. ADHD & Autism In Your Beauty Business
What if the thing you’ve spent your whole life trying to “fix” is actually your superpower?In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as...
E77. Keeping Clients Long Term In Your Salon
If you are always looking for clients.. You have a retention problem.It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rat...
E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus
Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort.Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, t...
E75. What To Do In Your Salon When The Economy Is Sh*t
The world as we know it is shifting and Kimberley isn't here to sugarcoat it. In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside y...
E74. From Skin Fairy to Baby Spa: Behind the Curtain of Success in the Beauty Industry with Carmen McNamara
This episode of the Beauty Business School podcast is a real, unfiltered look at what it actually takes to build a successful beauty business.I sit down with Carmen McNamara, founder of Skin Fairy and Little Sunshine Spa, who shares her ...
E73. Addressing THAT Post.. Bullying in the Beauty Industry
After THAT post went viral… we need to talk.In this episode, Kimberley opens up about the real story behind a post that shook the beauty industry and what it revealed about bullying and projection in business.From being sent priva...
E72. Why Your Retail Isn’t Selling (And How to Fix It Fast)
I need to say something that might annoy you a little bit…You don’t actually hate selling. You just hate how it feels when you do it.When it’s awkward… when it feels forced… when you can literally feel yourself cringing mid senten...
E71. "I Nearly Packed It All In" Emma's $75k Beauty Business Comeback Story
In this episode, I sit down with Emma, a registered nurse of 14+ years who completely changed her life in 2021 when she discovered the power of cosmetic medicine and skin - first as a client, then as a practitioner. What started as a $1,000 ban...