Beauty Business School
Welcome to the Beauty Business School Podcast
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).
Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.
Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.
It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
Episodes
88 episodes
E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing
Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me...
E87. How to Hire Your Dream Salon Team Member (Plus a Bali Debrief)
The wrong hire will cost you more than no hire. A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens befo...
E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co
Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co...
E85. How To Make More Money Doing Less
How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer.I used to think the 2am spiral was why my business worked...
E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life
Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't.Gry is one of THE most grounded people I have ha...
E83. How To Launch A Premium Service Without Slashing The Price
Want to sell more expensive services without slashing the price to get bookings?If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is.High ticket services conver...
E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society
Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy wit...
E81. Before You Run That Giveaway, Listen to This
Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks.In this episode, Kimberley cuts through the noise an...
E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)
Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once s...
E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi
Your nervous system is running your business. And not in a good way.If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt wor...
E78. ADHD & Autism In Your Beauty Business
What if the thing you’ve spent your whole life trying to “fix” is actually your superpower?In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as...
E77. Keeping Clients Long Term In Your Salon
If you are always looking for clients.. You have a retention problem.It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rat...
E76. Scaling To 20K Months With Less Hours With Jordan From Wildfire Haus
Jordan didn't need more clients. She needed to stop working herself into the ground for results that didn't match the effort.Within four years she went from 60+ hour weeks, a team she resented managing, and burning out every Christmas, t...
E75. What To Do In Your Salon When The Economy Is Sh*t
The world as we know it is shifting and Kimberley isn't here to sugarcoat it. In this episode, she gets honest about global uncertainty, what it means for your beauty business and where your real power lies when everything outside y...
E74. From Skin Fairy to Baby Spa: Behind the Curtain of Success in the Beauty Industry with Carmen McNamara
This episode of the Beauty Business School podcast is a real, unfiltered look at what it actually takes to build a successful beauty business.I sit down with Carmen McNamara, founder of Skin Fairy and Little Sunshine Spa, who shares her ...
E73. Addressing THAT Post.. Bullying in the Beauty Industry
After THAT post went viral… we need to talk.In this episode, Kimberley opens up about the real story behind a post that shook the beauty industry and what it revealed about bullying and projection in business.From being sent priva...
E72. Why Your Retail Isn’t Selling (And How to Fix It Fast)
I need to say something that might annoy you a little bit…You don’t actually hate selling. You just hate how it feels when you do it.When it’s awkward… when it feels forced… when you can literally feel yourself cringing mid senten...
E71. "I Nearly Packed It All In" Emma's $75k Beauty Business Comeback Story
In this episode, I sit down with Emma, a registered nurse of 14+ years who completely changed her life in 2021 when she discovered the power of cosmetic medicine and skin - first as a client, then as a practitioner. What started as a $1,000 ban...
E70. Handling Complaints In Your Beauty Business
The Moment Every Beauty Business Owner Dreads… A Client ComplaintThat sinking feeling when your phone lights up with a message from an unhappy client.Your heart races.. Your brain spirals... And suddenly you're questioning ...
E69. Winning Beauty Industry Awards (Without Losing Your Mind) with Nicola from Red Lipstick Effect
Awards in the beauty industry can feel intimidating… like something only the “big salons” or “industry elites” go for.But what if entering awards could actually grow your business, sharpen your strategy and build serious credibi...
E68. The One Marketing Trick To Get Fully Booked in Your Beauty Business
You’re hunting for the “one thing” that will change your business. Here’s the truth: “There is no one marketing trick that is actually going to get your business to where you want to go.”Social media? Podcasts? Ads? “If you a...
E67. How Chantel 10X’d Her Retail in 3 Weeks
Chantel didn’t need another qualification. She needed structure behind her brilliance. Within three weeks she took her retail from $300 a week to $3,000 a week.. not by posting more, discounting or hustling harder, but by niching properly, tigh...
E66. The Top 10 Traits That Every $20K+ Beauty Business Owner Has
Look, business isn’t supposed to feel safe.It’s messy. Brutal. Sleepless nights. Crying kids. Living off coffee and still showing up.If you think anyone hits $20K months without falling flat on their face first… this is your wake ...
E65. Building a Salon Team That You Rely On - Kayla’s Journey
Kayla didn’t grow her salon because everything went right.She grew it while everything was falling apart.Ever feel like your team is slipping through your fingers just when you need them most? That was
E64. MotherHOOD And Owning A Beauty Business
Mums, can I just say it? Running a business and raising kids is HARD. The guilt. The “I’m failing at everything” feeling. I feel this hard my loves! In Episode 64 of the Beauty Business School podcast, I get real about wh...