Beauty Business School
Welcome to the Beauty Business School Podcast
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).
Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.
Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry.
It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.
Beauty Business School
E77. Keeping Clients Long Term In Your Salon
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If you are always looking for clients.. You have a retention problem.
It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie.
In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season.
It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else.
This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies.
If your books aren't as full as you need them to be, start here.
Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more?
https://beautybusinessschool.com.au/beauty-business-foundations/