
The Flywheel Effect
The Flywheel Effect is a podcast designed for entrepreneurs, small business owners, and professionals seeking to win in luxury home services businesses. Each episode dives into the nuances of growth, profit and prosperity, offering insights on leveraging data for informed business decisions. Through a mix of candid conversations and interviews with industry veterans, suppliers, and service providers, the podcast aims to inspire listeners to think bigger and transition from technicians to visionaries. This podcast is a guide to refining business acumen and achieving competitive excellence.
Podcasting since 2024 • 32 episodes
The Flywheel Effect
Latest Episodes
EP32 - Telling Better Business Stories That Drive Sales
In this episode of The Flywheel Effect, host Matt Bernath from VITAL talks with photographer and director Stewart Cohen about the business power of storytelling. Stewart shares how visual content shapes brand perception and why authent...
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Season 1
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Episode 32
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1:04:09

EP31 - Taxes Got You Down? A Conversation With Carlos Samaniego
In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath talk with Carlos Samaniego, a tax expert and founder of Tax Debt Consultants, LLC. They discuss the realities of unfiled taxes and the consequences business own...
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Season 1
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Episode 31
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1:02:22

EP30 - Ron Callis On Finding Leadership And Growth (You Can Change)
In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath talk with Ron Callis, founder and CEO of One Firefly, about building a resilient business. He details the early days of his engineering services company and the...
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Season 1
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Episode 30
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1:05:36

EP29 - Service as a Hidden Profit Multiplier
In this episode of The Flywheel Effect, Brent Sonnek-Schmelz sits down with Joe Crisara, founder of Service MVP, to unpack how service-based thinking can unlock hidden revenue in home service businesses. Drawing from decades of experie...
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Season 1
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Episode 29
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55:58

EP28 - Building Your Flywheel: The Foundation for Perpetual Success
On this episode of The Flywheel Effect, Brent Sonnek-Schmelz and Matt Bernath dissect the challenges preventing home service businesses from achieving sustainable growth. They pinpoint three core problems: inconsistent sales, people problems...
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Episode 28
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1:06:33
