The Flywheel Effect
The Flywheel Effect is a podcast designed for entrepreneurs, small business owners, and professionals seeking to win in luxury home services businesses. Each episode dives into the nuances of growth, profit and prosperity, offering insights on leveraging data for informed business decisions. Through a mix of candid conversations and interviews with industry veterans, suppliers, and service providers, the podcast aims to inspire listeners to think bigger and transition from technicians to visionaries. This podcast is a guide to refining business acumen and achieving competitive excellence.
The Flywheel Effect
Latest Episodes
How to Stop Being the Bottleneck in Your Business
In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with Josh Long, consultant at Bottleneck Breakthrough Method. They explore why growth gets harder as a business scales. Josh names a trap, “Common Sense Itis,”...
If You’re Not at the Table, You’re on the Menu
In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with Daryl Friedman, CEO of CEDIA. They explore why policy matters to smart home integrators and why industry leaders need a seat in Washington. The con...
Why Most Trade Businesses Stay Stuck, and How to Break Out
In this episode of The Flywheel Effect, hosts Brent Sonnek-Schmelz and Matt Bernath sit down with Randy Warner, Founder of Adhesion Co. They explore how service businesses grow faster when they fix process before they chase tools. Randy argues ...
The CEO’s Guide to Offshore Hiring
In this episode of The Flywheel Effect, host Brent Sonnek-Schmelz sits down with Parker Cox, Co-Founder and CEO at Pavago. They explore how small businesses can use global talent to grow with less friction. Parker also explains why soc...
Business Credit Basics: Payment History, UCC Liens, and Real Risk
In this episode of The Flywheel Effect, Brent Sonnek-Schmelz and Matt Bernath sit down with Gerri Detweiler, Business Credit & Financing Expert at NAV.com. They explore how business credit works, why many owners operate blind, and ...