The Flywheel Effect
The Flywheel Effect is a podcast designed for entrepreneurs, small business owners, and professionals seeking to win in luxury home services businesses. Each episode dives into the nuances of growth, profit and prosperity, offering insights on leveraging data for informed business decisions. Through a mix of candid conversations and interviews with industry veterans, suppliers, and service providers, the podcast aims to inspire listeners to think bigger and transition from technicians to visionaries. This podcast is a guide to refining business acumen and achieving competitive excellence.
The Flywheel Effect
EP32 - Telling Better Business Stories That Drive Sales
In this episode of The Flywheel Effect, host Matt Bernath from VITAL talks with photographer and director Stewart Cohen about the business power of storytelling. Stewart shares how visual content shapes brand perception and why authenticity matters more than ever.
From high-end home services to major hotel brands, Stewart has seen how investing in quality photography and video impacts sales, trust, and long-term growth. He explains why documenting projects—before, during, and after completion—creates a lasting portfolio that builds credibility and attracts higher-value clients.
Stewart also offers practical tips for business owners who feel too busy to market. He outlines how to find the right creative partner, why consistency is key, and how storytelling uncovers the details that make brands stand out. Whether you’re in luxury home services or another industry, this conversation reveals why your story might be your strongest sales tool.