Beyond Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!
In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests!
Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Beyond Social
Why Most Marketers Get Fired: The Deliverables vs Results Problem
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.
What You'll Learn:
• Why focusing on deliverables instead of outcomes leads to failed marketing campaigns
• The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies
• How long you should actually give marketers to show measurable results
• Essential systems every business needs to track marketing performance
• Red flags to watch for when hiring marketing talent
Key Topics Covered:
• Marketing accountability and ROI measurement
• The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes
• Setting realistic expectations for different marketing channels (SEO, paid ads, social media)
• Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.
- Try Vista Social for FREE today
- Book a Demo
- Follow us on Instagram
- Follow us on LinkedIn
- Follow us on Youtube