Beyond Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!
In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests!
Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Beyond Social
Why Most Marketers Get Fired: The Deliverables vs Results Problem
Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-house marketers.
What You'll Learn:
• Why focusing on deliverables instead of outcomes leads to failed marketing campaigns
• The "$5,000 a month trap" that keeps businesses stuck with underperforming agencies
• How long you should actually give marketers to show measurable results
• Essential systems every business needs to track marketing performance
• Red flags to watch for when hiring marketing talent
Key Topics Covered:
• Marketing accountability and ROI measurement
• The difference between short-term and long-term marketing strategies • How to evaluate marketing progress vs. final outcomes
• Setting realistic expectations for different marketing channels (SEO, paid ads, social media)
• Communication strategies between business owners and marketing teams This conversation reveals why many marketing relationships fail and provides actionable frameworks for building successful, results-driven marketing partnerships.
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