Beyond Social
Beyond Social is the social media marketing podcast for people who actually run social. From Vista Social, where social happens.
Every episode is a conversation with someone who's built something real on social: brand accounts people follow, creator and ambassador programs, executives who finally post, AI workflows that save real hours. You get what worked, what flopped, and the numbers behind it.
Whether you manage one brand, 30 agency clients, or a business with locations in six cities, you'll leave with something to try on Monday.
Hosted by Barry Weston with Chris Cunningham.
Most social media platform podcasts are a glorified webinar. Not us.
Episodes
58 episodes
Why Your LinkedIn Company Page Is Failing (And How to Fix It) - with Michelle J. Raymond
Everyone treats their LinkedIn company page like a box to tick — post, get 200 impressions, wonder why it's dead. Michelle J. Raymond says that's exactly backward.Michelle is the world's leading authority on LinkedIn company pages. She ...
30 Minutes a Month, A Year of LinkedIn Posts - with Maria Marchewka
LinkedIn is the best place for business leaders to get ahead on social media, but so many are either afraid to start or lack the time to figure out the best strategy. How can that be fixed? Ghostwriters.However, most ghostwriting client...
1.4 Million LinkedIn Followers Later - How Daniel Murray Built Marketing Millennials
Everyone's bracing for AI to take marketing jobs. Daniel Murray thinks the opposite is happening — and he's got a clear line on which marketers are actually at risk.Daniel built Marketing Millennials into a 1.4M-follower LinkedIn page, ...
Stop Asking AI to Rewrite — Ask It to Interview You
Mark Sirkin, Chief Growth Officer at Walk West, breaks down how marketers should actually use AI agents in 2026: not as a fancy autocomplete, but as a team that forces clearer thinking, shar...
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600K Followers. B2B Brand. No Ads. Here's How.
Sarah, Social Media Manager at ManyChat, has grown the brand's Instagram to over 600K followers as a B2B company — and she did it by leading with value instead of product pitches. In this episode of Beyond Social, Sarah joins hosts Chris Cunnin...
Organic LinkedIn Is Still the Best ROI in B2B. Here's How.
Organic LinkedIn is still the highest ROI channel in B2B marketing, and Jess Cook, VP of Marketing at Vector, has the numbers to prove it. With roughly $40,000 in total ad spend for the year, Vector made organic LinkedIn its single biggest lead...
How ClickUp Went From Unknown Startup to $300M ARR
ClickUp scaled to $300M ARR in one of the most competitive SaaS categories in the world.In this episode, Reggie and Vitaly sit down with Chris Cunningham, Head of Social at ClickUp, to break down the SaaS growth strategy behind ClickUp’...
Million-Dollar Founders Explain How to Use Instagram Trial Reels for Free Reach
Instagram quietly released one of its most powerful growth tools and most creators still aren’t using it.In this episode, Reggie and Vitaly break down Instagram Trial Reels and how posting to non-followers first can give your cont...
Why Most People Fail Startup Interviews (Founders Explain)
Reggie and Vitaly have built Vista Social as a fully remote company and along the way, they’ve learned what actually drives performance, trust, and growth when no one is watching. From enforcing presence in meetings to rejecting multitasking cu...
This Advice Turned a 7-Year-Old Immigrant Into a SAAS Leader
Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making ...
Stop Multitasking: Harsh Truths About Success, College & Business
Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down:Why colleges are failing to provide real value in today’s information-rich worldThe harsh...
AI Operators: Demystifying Modern Technology, Prompt Engineering, and Global Marketing
In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill...
The Harsh Truth About Why Startups Don’t Survive
Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s fast-paced world — from social media distractions and burnout to leader...
Why Most Marketers Get Fired: The Deliverables vs Results Problem
Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-...
Will AI Make Human Expertise Obsolete
In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving cars becoming safer than human drivers, we explore the uncomfortable ...
Why Every Employee Needs a Personal Brand in 2025
In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance?...
The Automation Playbook: AI Tools Every Brand Must Use
Manual workflows are dead. From DM automation to AI-powered onboarding, the most successful brands aren’t working harder — they’re working smarter. In this episode, we break down real-world examples of automation that are transforming agencies,...
How to go From 0 to 100K Followers Without Ads | DM automation
Discover how DM & comment automations can boost your reach, grow your followers, and save hours of manual work. We break down the simple keyword triggers and response flows that top brands use to turn casual viewers into loyal fans — all wh...
Why Brands Keep Winning in 2025
Why brands keep winning in 2025 might surprise you. In this episode, we explore why bold brands keep winning in 2025 by leaning into risk, controversy, and unfiltered messaging. Forget playing it safe. Today, brands that win go viral not by avo...
Can Memes Actually Make You Money?
Memes might look funny, but they’ve become one of the most powerful marketing tools in today’s digital world. In this episode, we break down how creators and brands are using memes to drive serious business results, including how one strategy h...
Brands, Politics & Social Issues: Should Companies Take a Stand?
In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of busin...
X vs. The Competition: Will They Survive?
In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Thread...
Answering the Hottest Social Media Questions – ROI, Paid vs. Organic & AI Insights
Struggling to prove the ROI of your social media efforts? Wondering how to balance paid and organic content or stay ahead of ever-changing algorithms? In this episode of Beyond Social, Reggie Azevedo and Vitaly Veksler tackle the most ...
The Journey from $0 to Millions: Daniel Iles’ Social Media Blueprint
If you’ve scrolled through TikTok in the past few years, chances are you’ve seen Daniel Iles. What started as a career in accounting turned into viral success as a finance influencer, leading to the creation of one of the fastest-growing social...
The Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedIn
What if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint?In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietr...