Beyond Social
Welcome to the premier Social Media Marketing podcast, Beyond Social by Vista Social! We're the sensation turning the social game on its head – faster than you can double-tap a Gary Vee motivational post!
In this corner of the podcast world, tech talk is far from dry and dreary; it’s as thrilling as scrolling through your feed at midnight, always in sync with what's trending. Tune in every Wednesday with our super hosts, Reggie and Vitaly (who could give late-night TV hosts a run for their money) along with the crème de la crème of the Vista Social team and surprise marketing expert guests!
Whether you're a social media master, a digital marketing newbie, or just in it for the memes, you're not going to want to miss it! Why? We're serving Social Media strategy with a side of SaaS. Tune in!
Episodes
49 episodes
This Advice Turned a 7-Year-Old Immigrant Into a SAAS Leader
Reggie grew up in Brazil, moved to the U.S. at age seven with no English, watched his father deliver newspapers and clean offices at night, and learned early that no job is beneath you when you’re building something. He went from making ...
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Episode 48
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59:49
Stop Multitasking: Harsh Truths About Success, College & Business
Dive into a candid discussion about the rapidly evolving worlds of higher education, business, and technology. This video breaks down:Why colleges are failing to provide real value in today’s information-rich worldThe harsh...
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Episode 47
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43:27
AI Operators: Demystifying Modern Technology, Prompt Engineering, and Global Marketing
In this insightful episode, explore why everyone is becoming an AI operator and why mastering prompt engineering is the key differentiator in the modern workforce. Learn how to effectively communicate with AI to get the results you want—a skill...
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Episode 46
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14:57
The Harsh Truth About Why Startups Don’t Survive
Why do most entrepreneurs fail — even when they have talent, passion, and a solid idea? In this episode, we discuss the deeper forces that make or break startups in today’s fast-paced world — from social media distractions and burnout to leader...
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Episode 45
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25:00
Why Most Marketers Get Fired: The Deliverables vs Results Problem
Many businesses struggle with hiring marketers who focus on deliverables instead of measurable results. In this eye-opening conversation, we dive deep into the biggest challenges business owners face when working with marketing agencies and in-...
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Episode 44
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21:35
Will AI Make Human Expertise Obsolete
In this eye-opening episode, we dive deep into the AI revolution that's reshaping every industry. From medical diagnostics achieving 95% accuracy on first try to self-driving cars becoming safer than human drivers, we explore the uncomfortable ...
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Episode 43
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23:10
Why Every Employee Needs a Personal Brand in 2025
In this episode, we dive deep into the real-world impact of employee personal brands—from marketers with thousands of followers to the "average Joe" in support or development roles. Do personal brands really translate to better job performance?...
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Episode 42
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26:25
The Automation Playbook: AI Tools Every Brand Must Use
Manual workflows are dead. From DM automation to AI-powered onboarding, the most successful brands aren’t working harder — they’re working smarter. In this episode, we break down real-world examples of automation that are transforming agencies,...
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Episode 41
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24:09
How to go From 0 to 100K Followers Without Ads | DM automation
Discover how DM & comment automations can boost your reach, grow your followers, and save hours of manual work. We break down the simple keyword triggers and response flows that top brands use to turn casual viewers into loyal fans — all wh...
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Episode 40
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22:46
Why Brands Keep Winning in 2025
Why brands keep winning in 2025 might surprise you. In this episode, we explore why bold brands keep winning in 2025 by leaning into risk, controversy, and unfiltered messaging. Forget playing it safe. Today, brands that win go viral not by avo...
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Episode 39
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26:14
Can Memes Actually Make You Money?
Memes might look funny, but they’ve become one of the most powerful marketing tools in today’s digital world. In this episode, we break down how creators and brands are using memes to drive serious business results, including how one strategy h...
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Episode 38
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29:42
Brands, Politics & Social Issues: Should Companies Take a Stand?
In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of busin...
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Episode 37
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21:35
X vs. The Competition: Will They Survive?
In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Thread...
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Episode 36
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17:40
Answering the Hottest Social Media Questions – ROI, Paid vs. Organic & AI Insights
Struggling to prove the ROI of your social media efforts? Wondering how to balance paid and organic content or stay ahead of ever-changing algorithms? In this episode of Beyond Social, Reggie Azevedo and Vitaly Veksler tackle the most ...
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Episode 35
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37:18
The Journey from $0 to Millions: Daniel Iles’ Social Media Blueprint
If you’ve scrolled through TikTok in the past few years, chances are you’ve seen Daniel Iles. What started as a career in accounting turned into viral success as a finance influencer, leading to the creation of one of the fastest-growing social...
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Episode 34
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2:36:33
The Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedIn
What if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint?In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietr...
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Episode 33
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33:51
Upload, Convert, Conquer: The Hidden Genius Behind Seamless Social, Vista Social
Ever tried uploading a video to a platform only to hit an error wall? Frustrating, right?In this behind-the-scenes (and then some) episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler peel back the layers of what it takes t...
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Episode 32
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12:31
Eavesdropping on the Internet: Why Social Listening is Your Secret Superpower
Think your brand is on top of the conversation just because you’re responding to comments? Think bigger.In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social lis...
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Episode 31
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19:08
The Post-Attention Economy: Marketing in a World That Won’t Sit Still
Are we marketing in a post-attention world?In this episode of Beyond Social, the Vista Social team dives headfirst into the seismic shift in how we consume, and create, content. From the shortening attention spans to the rise ...
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Episode 30
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20:47
Benchmark or Bust: Why Brands Can’t Afford to Fly Blind
How do you know if your social strategy is working? No, seriously; how do you really know?In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, dive into the power of industry benchmarking. Forget vague go...
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Episode 29
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9:49
Turning LinkedIn Into Your Personal Brand Powerhouse
Think your personal brand is enough to stand out? Think again.In this episode of Beyond Social, host Reggie Azevedo and Vitaly Veksler, sit down with Morgan Cox, CEO of MAC Marketing, to explore the undeniable power of personal branding....
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Season 1
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Episode 28
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32:46
Meta Threads: A Glimpse Into the Future (Straight from the Source)
Threads might just be the “unfiltered” future social media has been waiting for…In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, unpack everything they learned from an exclusive in-person Meta event on the topic...
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Season 1
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Episode 27
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21:16
Team-Produced Content: Building or Breaking Your Brand?
Can your team truly represent your brand online, or is the risk too great?In this insightful episode of Beyond Social, host Reggie Azevedo teams up with Vista Social’s Head of Product, Vitaly, to dive into the delicate balance between cr...
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Season 1
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Episode 26
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22:00