Dental Flow Podcast
Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.
Dental Flow Podcast
Google's AI Overview is Here. The Impact on Google Search Results for Dentists
As ChatGPT diverts traffic away from dental websites, how will Google's new AI overview further challenge dental practices' search visibility? Google's shift towards prioritizing ads over organic search results in its AI overview means dental marketers must ask - will traditional SEO strategies still drive new patients, or will a laser focus on local SEO and Google ads become the new priority? With over 70% of Google's revenue from ads, and its moves to stuff search results with more ads, how can dental practices ensure they aren't left out in the cold as Google protects this revenue at the expense of organic search rankings?
In this episode, Benjamin Suggs highlights several significant shifts in the digital landscape, particularly affecting dental marketing. Google's new AI overview feature now appears above organic search results, providing users with an expanded, immediate summary. This change mirrors the way ChatGPT has diverted traffic from dental websites by answering user queries directly, thus reducing the visibility of these practices in search results.
To watch this episode on YouTube, please visit:
https://www.youtube.com/watch?v=KWPFdNQ7zqY
WHAT TO LISTEN FOR
0:05 - Google's new AI overview feature
1:30 - Chatbot diversion from dental websites
4:14 - Testing AI in search results
5:14 - Official rollout
6:29 - New search results layout with AI overview
7:55 - Ad revenue protection: impact on organic results
9:49 - Testing ads in AI overview section
11:09 - Focus on local SEO and ads for dental practices
CONNECT WITH US
Learn more about improving dental practice marketing on Flow.
Benjamin Suggs on LinkedIn
Client Spotlight: Rivermont Dental Website and Google Business Profile
Smarter Dental Marketing. Powered by AI.
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We combine cutting-edge AI technology with over 12 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.
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