Dental Flow Podcast
Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.
Dental Flow Podcast
Why Your Dental Website's Google Traffic is Tanking
Summary
In this conversation, Benjamin Suggs discusses the significant impact of AI on Google search results, particularly how it affects traffic to dental websites. He explains the introduction of AI overviews by Google, which provide answers directly on the search results page, leading to a decline in clicks on traditional listings. Suggs offers six strategies for dental practices to adapt to these changes, focusing on content creation that adheres to Google's EAT guidelines, the importance of comprehensive and informative content, answering common questions transparently, and localizing content to improve search visibility.
Takeaways
AI overviews are reducing clicks on search results.
65% of Google searches end without a click.
Dental practices must adapt to AI changes.
Focus on creating high-quality, informative content.
EAT: Expertise, Authoritativeness, Trustworthiness is crucial.
Transparency in pricing can attract more clients.
Localizing content increases conversion rates.
Answering common questions can drive traffic.
Multimedia content keeps users engaged longer.
Dare to be different in your content strategy.
Sound bites
"65% of searches end without a click."
"Content should cover all bases."
"You need to localize your content."
Chapters
00:00 The Impact of AI on Google Search Results
02:41 Strategies to Combat Declining Website Traffic
05:46 Understanding Google's EAT Guidelines
08:25 Creating Comprehensive and Unique Content
11:10 Answering User Questions and Localizing Content
Local Dentist Spotlight
Peterson Family Dentistry - https://petersonfamilydentistry.com/
Ooltewah Location - https://maps.app.goo.gl/Qx27DfFzLeqbcmYf6
Chattanooga Location - https://maps.app.goo.gl/Sn89agLsYjT7FR7r7
Smarter Dental Marketing. Powered by AI.
Perfected by Human Experts.
We combine cutting-edge AI technology with over 12 years of dental marketing expertise to drive real results. From increasing new patient flow to filling holes in your schedule, our strategies are built to grow your practice—efficiently, intelligently, and predictably. Experience marketing that adapts in real-time and delivers every time.
- No long-term contracts.
- Our clients average a 5X return on investment.
- Personalized, non-corporate approach.
- 5-star reviewed.
- Incredibly easy to work with - your time commitment is minimal.
Find us:
Website: https://newpatientsflow.com
Google: https://g.co/kgs/zqWTc5a
Facebook: https://www.facebook.com/newpatientsflow
Instagram: https://www.instagram.com/newpatientsflow/