Dental Flow Podcast
Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.
Dental Flow Podcast
Should Your Practice Be Targeting the Keyword 'Affordable Dentist?
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the keyword 'affordable dentist' and its implications for dental practices. He explores the varying definitions of affordability among patients, the reasons behind their search for affordable dental care, and who should consider targeting this keyword in their marketing strategies. Suggs emphasizes the importance of understanding patient intentions and offers actionable steps for practices to effectively utilize this keyword to attract more patients.
Takeaways:
- The keyword 'affordable dentist' is searched over 100,000 times a month.
- Affordability means different things to different people.
- Patients may look for dentists who accept their insurance when searching for affordability.
- Financing options can make dental care more accessible to patients.
- Not all dental practices should target the keyword 'affordable'.
- Fee-for-service practices may not benefit from targeting affordability.
- Tracking keyword performance is essential for effective marketing.
- Understanding patient intent can improve conversion rates.
- There is a significant opportunity in targeting less competitive keywords.
- Dental practices should evaluate their capacity before targeting affordability.
Chapters
00:00 The Affordable Dentist Debate
02:39 Understanding Patient Intentions
05:31 Who Should Target 'Affordable Dentist'?
07:48 Strategies for Targeting Keywords
10:31 Next Steps for Dental Practices
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