Dental Flow Podcast
Welcome to the Dental Flow Podcast, your go-to resource for mastering the art of dental marketing and optimizing the business side of dentistry. Join us as we explore proven strategies, innovative tools, and actionable tactics designed to help you achieve a state of flow in your dental practice. Whether you're seeking to attract more patients, enhance patient retention, or streamline your operations, our expert guests and insightful discussions will equip you with the knowledge and skills needed to thrive in today's competitive dental industry. Tune in and unlock the secrets to building a successful and fulfilling dental practice.
Dental Flow Podcast
Why We Stopped Recommending Mailers for Most of Our Dentist Clients
In this episode of the Dental Flow Podcast, Benjamin Suggs discusses the reasons behind the agency's decision to stop recommending mailers for dental clients. He highlights the shift towards digital marketing, the concept of mailer fatigue, and the declining effectiveness of traditional mailers. Suggs emphasizes the importance of targeting high-intent patients and evaluating the return on investment (ROI) of marketing strategies, advocating for a more data-driven approach to patient acquisition.
Takeaways
- We stopped recommending mailers for our dentist clients.
- Mailer fatigue is a real issue.
- You need nine touches before they call.
- People are looking for the next deal.
- Mailers are low intent marketing.
- Digital marketing yields higher ROI.
- Track your ROI accurately.
- Don't stop mailers immediately, track first.
- High intent patients are more valuable.
- We see a declining ROI with mailers.
Chapters
00:00 The Shift from Mailers to Digital Marketing
03:03 Understanding Mailer Fatigue
06:46 The Declining Effectiveness of Mailers
10:53 High Intent vs. Low Intent Patients
13:18 Evaluating ROI on Marketing Strategies
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