Soulful Sales With Ruth Poundwhite
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.
Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
Soulful Sales With Ruth Poundwhite
#79: My Biggest Money Mess Yet, and the Financial Habits That Saved Me
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In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.
In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.
🎧 Tune in to hear:
- The money mistake I didn’t see coming
- Why shame kept me stuck longer
- Financial habits that changed everything
- Separating business money from personal money
- Trusting myself with bigger numbers
💭 [5:43] “I can't tell you how much shame I felt when this happened…”
💭 [12:07] “That is so not the way that a successful business owner operates.”
💭 [16:15] “ No matter what situation you are in with money, it is never too late to start making positive changes.”
Links:
- Free class happening Feb 12: AI Shortcuts for Soulful Sales in 2026
- Limited time: Get your free trial of the Soulful Sales Society Membership
🤖 The Aligned AI Lab is open for founding members until Tuesday 26th May 🤖
A monthly membership for heart-led offer creators who want AI workflows that actually take work off their plate. Real marketing tasks like sales pages, emails, and offers, all in your voice and style. The founding pricing is the lowest the Lab will ever be → ruthpoundwhite.com/lab
QUICK LINKS:
👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.
✨ Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.
🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.
