Soulful Sales With Ruth Poundwhite
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.
Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
Episodes
204 episodes
#78: Making More Money with Less Time, Energy & Effort in 2026 - A Conversation with My Mastermind
If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2...
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1:00:59
#77: Honouring All Parts of Yourself - ADHD, Intuition & Inner Magic with Nikhi Joshi
If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even s...
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40:20
#76: Breaking Up with Facebook: Why I Moved My Community to Skool
I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what suppor...
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24:52
#75: How I Went From High-Ticket Burnout to Serving 8,000+ Students
A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems th...
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22:06
#74: Building an Offer Ecosystem That Makes Selling Feel Easier With Lauren Diana Scalf
Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scen...
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29:36
#73 : Behind the Scenes of My Mastermind’s Black Friday Plans
It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this e...
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1:04:28
#72: Why Your Weirdness Is Your Sales Superpower (Plus A Special Announcement!)
Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over...
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17:49
#71: 5 Lessons From a Year Inside My Mastermind Group
Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m...
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14:46
#70: Meet My Secret Sales Team Members (Hint: They’re Not Human)
As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharin...
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18:37
#69: How To Get Traffic & Sales Without Social Media
If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Herm...
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1:01:37
#68: The Mindset Shifts Helping Me Go Big Without Burning Out
I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this epis...
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19:49
#67: How I’m Planning for a Q4 Sales Boost Without Hustling Harder
In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that t...
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18:02
#66: Selling Within Your Capacity with Monica Herald
What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want.<...
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46:40
#65: What's Working & Not Working in 2025 for Recurring Revenue
Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant masterm...
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1:05:51
#64: Upgrading Your Offers in the Age of AI with Monica Froese
AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustaina...
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42:37
#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how ...
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1:39:35
#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her ...
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40:49
#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s inte...
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27:50
#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to supp...
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18:16
#59: 5 Things I Would Tell Myself When I Was Terrified to Get Visible and Did It Anyway
If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m s...
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29:12
#58: 5 Lessons From Tracking 2 Very Specific Sales Goals
I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.<...
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15:58
#57: Why You Need to Embrace Email Unsubscribes
Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made...
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13:07
#56: Giving Yourself Permission to Deliver Less in Your Offers
Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actual...
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17:31
#55: My Email Marketing Goals & Plans for 2025
There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify th...
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16:02
#54: What’s Still Working To Sell Our Offers In 2025?
Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and...
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26:08