Soulful Sales With Ruth Poundwhite
Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.
Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite
Episodes
190 episodes
#64: Upgrading Your Offers in the Age of AI with Monica Froese
AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustaina...
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42:37
#63: The Summer of AI - Real Talk on AI & Business with My Mastermind
AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how ...
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1:39:35
#62: Boundaries That Protect Your Energy & Strengthen Your Offers with Suzanne Culberg
What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her ...
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40:49
#61: The Newsletter Monetization Mindset Shift with Dr. Destini Copp
What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s inte...
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27:50
#60: 5 Ways I'm Using AI to Help Me Sell In Alignment With My Capacity
In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to supp...
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18:16
#59: 5 Things I Would Tell Myself When I Was Terrified to Get Visible and Did It Anyway
If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m s...
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29:12
#58: 5 Lessons From Tracking 2 Very Specific Sales Goals
I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.<...
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15:58
#57: Why You Need to Embrace Email Unsubscribes
Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made...
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13:07
#56: Giving Yourself Permission to Deliver Less in Your Offers
Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actual...
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17:31
#55: My Email Marketing Goals & Plans for 2025
There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify th...
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16:02
#54: What’s Still Working To Sell Our Offers In 2025?
Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and...
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26:08
#53: What I’m Doing More & Less of to Sell My Offers in 2025
Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of).💭 [5:01] "I'm not just gonna do something be...
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20:16
#52: Selling Ins & Outs for 2025
If you are ready to let go of what’s not serving you and embrace a better way of selling in 2025, then stay tuned! Because in this episode I share my selling ins and outs for 2025.💭 [3:45] "We really don't wanna be afraid to sell...
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17:49
#51: 3 End of Year Planning Tips to Boost Your Sales Next Year
It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year.💭 [03:31] "Set aside the time for yourself as if you were a client, ...
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14:27
#50: Sell Your Business Experiments With Ruth Ridgeway
Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments.Today's guest, Ruth Ridgeway, is a serial bus...
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53:44
#49: How To Reconnect To Yourself (& Why It Will Boost Your Business)
If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay ground...
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16:19
#48: 5 Low Lift Special Offer Ideas (For Black Friday, End of Year or General Flash Sales)
If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you.Quotes From This Episode:10:53: "Just send some emails out to your past cl...
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15:27
#47: How to Feel Less Anxious When You Launch (3 Practical Strategies)
No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch.Quotes From This Episode:0...
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15:42
#46: Why I Set Big Goals, Why You Might Not, and a Peek Behind the Scenes
It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes F...
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17:01
#45: What to Do When You Have a Poor Sales Month
It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes F...
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17:58
#44: Black Friday Sales: Yes or No? (How to Make an Empowered Decision About What You Want to Do)
Are you on the fence about whether to run a Black Friday offer? Maybe it feels too noisy or overwhelming, but you also don’t want to miss out on a good opportunity. Here are a few questions to help you make an empowered decision either way, and...
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10:30
#43: YOU Are Your Unique Selling Proposition
So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table a...
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18:11
#42: How to Feel Comfortable Sending More Sales Emails
If you have ever worried that you’re annoying people by sending too many emails, bottled out of that final launch email, or buried your sales links within reams of content then today’s episode is for you, where I’ll share 6 tips to help you fee...
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16:09
#41: Why I Disappeared for 2.5 Months: Radical Prioritisation, Capacity & What’s Next For This Podcast
Welcome back to the Soulful Sales Show. It has been a while since I have released a new episode, it's actually been two and a half months. And that is exactly what I'm here to talk to you about today. Quotes From Thi...
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18:42
#40: Selling, Your Way as a Neurodivergent Human With Claire Paniccia
Whether it’s productivity advice, or content creation advice, or whatever fill-in-the-blank sales strategy is the “must-do” of the moment, for some of us, the usual advice just doesn’t seem to work, no matter how hard we try. If whatever the “g...
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47:21