Soulful Sales With Ruth Poundwhite

#82: Selling, Summits & Showing Up Imperfectly: A Real-Life Update

Ruth Poundwhite

Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.

0:00 | 13:13

This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.

🔗 Links:

🎧 I talk about:

  • Honouring real capacity after returning from Thailand (and why this episode is intentionally imperfect).
  • Navigating summit season + marathon training and letting go of “shoulds”
  • A quick update on your London Marathon fundraiser for ActionAid.
  • Why selling feels different in 2026 and the small tweaks that actually move the needle.
  • What to expect inside the free Soulful Sales Summit (including TWO brand new trainings from me about what's working with offers in 2026)

💭 [02:24] “I need to be really honest with myself about what my actual capacity is right now.”

💭 [06:18] “I’m not gonna lie, I have thought about quitting quite a lot over the last few weeks.

💭 [08:05] “I had a really great year in 2025 despite all of this noise… and I was kind of believing things were getting harder until I looked at the numbers.”

💭 [10:28] “Even one idea could totally change the trajectory of your business in 2026.”

QUICK LINKS:

👋 Join the free Quietly Ambitious community on Skool - for heart-led business owners who want to sell without the hustle-bro energy, with soulful AI support.

Start your free trial of The Soulful Sales Society - where heart-led offer creators build a sales ecosystem that keeps selling, even when they can't show up. Monthly challenges, live coaching, AI tools, and a community building sustainable sales together.

🤖 Browse the Bot Shop - AI tools for course creators and coaches. From writing welcome sequences to planning flash sales to building your own AI tools. Works with Claude and ChatGPT.