The Numbers Prove St. George Has Become A Resort Luxury Market

St. George isn’t playing small anymore, and the luxury real estate data proves it. We sat down on the Morning Drive to talk through a market shift we’re seeing every day: what used to feel “high end” now feels normal, and the real luxury conversation has moved far beyond the $1M mark. If you’ve been wondering who is buying these homes, how long they take to sell, and what the inventory actually looks like, we put real numbers to the story.

We walk the funnel from $1M to $15M and talk about what’s happening at each tier: hundreds of sales in the $1M to $2M range, a noticeably narrower pool at $2M to $3M, and a very different decision-making style once buyers shop $3M to $5M. We also get honest about what sellers are up against when new custom construction becomes the default alternative and when second-home buyers can afford to wait for the exact fit. Jeremy Larkin and Jessica Taggart Marron share the real-world nuance behind Parade of Homes listings, spec-build risk, and why “my home is the best” is not a strategy in today’s luxury market.

Have other questions about living in, moving to, or visiting St. George and Southern Utah? Just ask! 

P. 435-291-5443
E. sales@gostgeorge.com
Web: www.GoStGeorge.com
Insta: https://www.instagram.com/larkingroup
FB: https://www.facebook.com/StGeorgeExperts

🌟 Who? Jeremy Larkin was born and raised in St. George, Utah and is the owner of The Larkin Group Real Estate Advisors.

📍 Where? Washington and Iron County, Utah, including, but not limited to St. George, Washington City, Ivins, Santa Clara, Hurricane, LaVerkin, Toquerville, Cedar City and Parowan. 

💈  What?  Jeremy and his team of expert advisors at The Larkin Group walk the best clients in the world through the brain surgery of Buying, Selling and Investing Southern Utah Real Estate! And perhaps more importantly, they LOVE this community and pouring their heart and soul into it!

📻  Tune in! Jeremy is the host of The "St. George Real Estate Morning" Drive radio show 94.9 FM / 890 AM. You can stream the weekly program Thursdays at 8:35 AM here: https://tinyurl.com/radiorealestate   

🙏 Give: The St. George Basket Brigade feeds 200+ families every Thanksgiving and supports local families, students and schools through organizations like Tan's Treats. Learn more and give at http://stgeorgebasketbrigade.org/

🔍  SEARCH ALL HOMES AND LAND in Washington County https://www.gostgeorge.com/
 🔗 CHECK YOUR CURRENT HOME EQUITY @ https://www.gostgeorge.com/homevalue

[00:00:00] Welcome To The St. George Real Estate Morning Drive
[00:06:05] Inventory Funnel From $1M To $3M
[00:09:10] St. George Value Compared To Aspen
[00:16:10] Ultra Luxury Inventory And Builder Risk
[00:20:55] Market Takeaways And How We Help