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The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
For the doula or perinatal pro who knows this work changes lives and deserves to pay well.
For the woman who’s done undercharging, overgiving, and second-guessing herself.
For the one who’s ready to build a sustainable, profitable business without selling her soul or burning herself out.
On The Six Figure Doula Podcast, we talk about the conversations most doulas avoid:
- Money, pricing, and premium offers
- Sales without pressure, manipulation, or bro-marketing
- Building visibility & magnetic marketing that actually attracts aligned clients
- Leadership, identity, and the mindset shifts required to grow
- Simplifying your business instead of piling on more noise
This isn’t a podcast about doing more.
It’s about doing less- better.
You won’t find hustle culture here.
You won’t find watered-down social media advice or “try this trend” strategies.
And you definitely won’t find permission to stay small.
You’ll find honest reflections, real sales strategy, and direct conversations about what it actually takes to become a booked-out, confident, well-paid doula.
This podcast is for you if:
- You want premium clients who respect your work
- You’re ready to sell with integrity and certainty
- You’re done explaining or justifying your prices
- You want freedom, not chaos disguised as “passion”
- You’re all-in on building something that lasts
If you’re looking for comfort, this isn’t it.
If you’re looking for clarity, conviction, and a business that supports your life-
you’re in the right place.
Welcome to The Six Figure Doula Podcast.
Let’s build something real.
The Six-Figure Doula: For career birth workers building sustainable, high-income businesses
56. Let It Be Personal: How Sally Hayes Built a Birth Worker Movement by Owning Her Magic {BONUS Episode}
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The truth? You can have the best offer, the slickest brand, and a killer Instagram feed, but without real relationships, your birth business will feel like pushing a boulder uphill.
In this episode I’m joined by Sally Hayes, founder of Matrikas, to talk about the power of connection in business and birth work, and why competition is the fastest way to burn yourself out.
Sally’s story is a masterclass in building a movement by:
🤝 Networking without the ick—and turning colleagues into collaborators
🙌 Lifting as you climb—bringing other women with you instead of guarding the ladder
💬 Honoring the mentors who believed in you before you believed in yourself
🌎 Creating impact that ripples far beyond your immediate circle
💡 Shifting from “me” to “we”—and watching your influence (and client list) explode
We’ll dive into how Sally built Matrikas into a global network by leaning on relationships, celebrating the gifts of other women, and refusing to see anyone as “competition.”
If you’ve ever felt isolated in your business… if you’ve been side-eyeing other birth workers instead of introducing yourself… or if you’re craving a circle of women who pull you higher—this episode will show you exactly what’s possible when you stop going it alone.
Because the real strategy? It’s not algorithms. It’s sisterhood.
🎧 Listen in, then go call that doula, coach, or colleague you’ve been meaning to connect with, you never know what movement you might start together.
Struggling to grow your doula business? Tired of chasing prospects online? Imagine effortlessly attracting your dream clients and consistently generating a steady income month after month.
⬇️ START HERE ⬇️
FREE Business Audit: Doula Revenue Bottleneck Analysis
Learn more about Six Figure Doula