Insights from the Couch - Real Talk for Women at Midlife

Ep. 96: When Passion Meets Strategy: Turning Your Calling into a Scalable Business with Allison Walsh

• Colette Fehr, Laura Bowman • Season 8 • Episode 96

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In this energizing conversation, we sit down with Allison Walsh—business consultant, personal branding expert, and founder of She Believes She Could—to unpack what it really takes to build confidence, scale your impact, and turn your personal brand into a meaningful business. From pivoting out of law school to helping grow unicorn startups, Allison shares how bold moves and consistent action shaped her journey.

We dive into being mission-driven in midlife, aligning purpose with profit, and why so many women feel called to something more. If you’re ready to build your brand, monetize your expertise, and step confidently into your next chapter—this episode is for you.

Episode Highlights:

[0:03] – Welcome back to Insights from the Couch and an introduction to today’s guest, Allison Walsh.

[3:03] – Allison reflects on hearing her own bio and the grit behind the highlight reel.

[4:20] – From law school to healthcare leadership: how one unexpected opportunity sparked her first big pivot.

[6:34] – Scaling companies, leading massive teams, and building influence behind the scenes.

[8:35] – The birth of She Believes She Could during the pandemic—and creating opportunity in uncertainty.

[13:13] – Laura opens up about feeling behind on “business skills” and why so many women relate.

[14:06] – Who Allison serves: mission-driven women ready to turn their brand into a business.

[19:08] – Where to start when you want “more” but don’t know what that looks like yet.

[20:48] – The 5 M’s framework: Mindset, Messaging, Marketing, Monetization, and Momentum.

[24:48] – What a personal brand really is (hint: it’s your reputation).

[29:45] – Allison’s definition of confidence—and why action is the ultimate builder.

[31:30] – Where to find Allison and what’s next for She Believes She Could.

Links and Resources:

If today's discussion resonated with you or sparked curiosity, please rate, follow, and share "Insights from the Couch" with others. Your support helps us reach more people and continue providing valuable insights. Here’s to finding our purposes and living a life full of meaning and joy. Stay tuned for more!



Ever stayed quiet to keep the peace and felt yourself disappear? The Cost of Quiet is for anyone who avoids conflict and pays the price. Reclaim your voice, strengthen your relationships, and experience real peace. Order your copy and join the movement: https://www.colettejanefehr.com/new-book

🎙️ Love the podcast? Come talk about episodes with us inside The Midlife Chat. It’s a free, private community just for women at midlife who want to keep these conversations going. We’ve created this space for real talk, fresh resources, and honest connection—where you can share ideas and resources, ask questions, and get support from women navigating the same season.  Come join us—we’d love to have you!

👉 Join The Midlife Chat here: https://www.facebook.com/groups/795863256460970/

Order The Cost of Quiet now! Colette’s new book, The Cost of Quiet: How to Have the Hard Conversations that Create Secure, Lasting Love, launched February 3rd. Order your copy today: https://www.colettejanefehr.com/new-book

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Colette Fehr:

welcome to insights from the couch, where real conversations meet real

Laura Bowman:

life at midlife, we're Colette and Laura, two therapists and best friends, walking through the journey right alongside you, whether you're feeling stuck, restless or just unsure of what's next. This is a space for honest conversations, messy truths and meaningful change.

Colette Fehr:

And our midlife master class is now open. If you're looking to level up, get into action and make midlife the best season yet. Go to insights from the couch.org and join our wait list. Now let's dive in. All right, guys, we have a fantastic guest today. I'm so excited to introduce Allison Walsh, who is a friend and an extremely talented businesswoman and professional in so many realms. She is the true multi hyphenate, which is my personal favorite new term. She's done so many things. Welcome Allison. I can't wait to dig into what we're going to talk about today.

Allison Walsh:

Well, thank you so much for having me. I'm thrilled to be here.

Colette Fehr:

So Okay, before we even jump in, my brain is already pinging with questions, but I want to re share your bio with our audience, because I do think it's really important to establish why and what you have to offer in terms of like women in business and building confidence and doing it in a mentally healthy way, which is something that's really been missing from the conversation. So allow me to just delve into your prestigious background for a second here. So Allison is an expert personal brand and business consultant, founder, Best Selling Author, international speaker, influential leader and certified positive psychology coach. By age 30, Allison became the vice president of a company destined for unicorn status, which she helped build from the ground up, something I did not know about you personally till I read your bio. In addition to scaling multiple businesses over the last 20 years, she contributes her time and talents to mission driven companies and hyper growth startups. Allison has not only been recognized for her business accomplishments, highlighted in publications like Forbes and fortune, but she's also won multiple awards for her philanthropy, raising more than $2 million for eating disorder prevention and awareness, and she serves on numerous nonprofit boards in 2020 Allison launched the she believes she could brand encompassing a top 1% global podcast, a best selling book, a nonprofit foundation and multiple personal and professional development offerings to help women achieve abundant success. It's what we're all about. As a business development, marketing and personal branding expert, as well as a former Miss Florida, Allison is on a mission to help influential, high stakes women of all ages build their confidence, lean into their passions and accomplish their goals. So impressive. Tired, so impressive.

Allison Walsh:

Thank you, but yeah, there's a lot there. I feel like I've lived multiple lifetimes, but very great time for all of it. What's it like for you to hear your bio back? I'm curious. I listened to it, and I just have to kind of take a moment and be grateful for the journey, because I didn't think it was going to be like that. So I just, I have to give my younger self a lot of credit for being bold, bouncing back, working through a lot of challenging times, but it's really nice to hear it. Right? Of course, your bio is always your highlight reel. You don't really hear the stories of determination and grit and resilience that are baked into it, but there's a lot that went into being where I am now, and I'm grateful you started as an attorney, right? So I got my JD, yep, so I did. I thought that I wanted to fight insurance companies. So my background, I had started a nonprofit when I was 18 for eating disorder prevention and awareness, and so many of the people that I was helping was that were dealing with horrible situations where people weren't able to access the care. And I wanted to be essentially, there was this amazing attorney that was on the West Coast. I wanted to be her for the East Coast of the United States, and really just help to ensure people had access to care. Got to law school, and quickly realized, like, this is the worst. Like, I don't want to practice at all, but I'm a stubborn human. And so I finished anyways, and did it, you know, to the best of my ability, but recognize that that wasn't really the lane for me. So where does the first pivot come from? Where does the pivot out of law go? Yeah, so I recognize, like during my law school career, that it wasn't the right choice for me. And there was actually a woman that had booked me to speak several years prior that reached out while I was finishing up and said, Hey, is anybody on your nonprofit board, or are you looking for an opportunity we're getting ready to open? In a treatment center, and we need somebody on the business development and marketing side who's super passionate about this cause. So again, like didn't even realize I had been building my brand right for several years, and it was because of that that this opportunity even came my way, and I raised my hand. And now meanwhile, I had a two month old daughter at the point. At that point, I had gone through a lot of life stuff was like trying to figure out what I was going to do when I grew up, because law school was not the thing, and so I jumped into it and started in that world. And that was, you know, my first foray into business development on the healthcare side. And I was like, Oh my gosh, this is, like, the best of both worlds. I can market something I care about. I'm not selling widgets, right? I'm literally helping to save people's lives. And I loved it. And about 910, months into that, there was there were murmurings that a treatment center was going to open in Central Florida, and there were investors involved, and I was tapped to help start that company. And it was incredible. I was the second person hired. We scaled to 1000 employees while I was there, I got to open multiple centers across the United States. I got to cut my teeth at leadership. I had the chance to build out an incredible team of amazing people, and then the rest is really history. From there, I was there 10 years, and went from there over to another hyper growth startup where we scaled significantly. I mean, I went from having 29 people on my team when I was my team when I was there to having 170 less than 18 months later. So just massive growth that we were able to drive for the company. And so yeah, it was a real honor to be in that role. Wow.

Colette Fehr:

It's so impressive and so interesting to how our trajectory often leads us in ways we wouldn't even envision until we actually explore and do right. An opportunity came your way. You took it, and then you found out, this is for me, right? This is something that you didn't set out to do. And in fact, I'm just reflecting that Allison, when I first met you, was, I don't know, probably close to 15 years ago now, when you were organizing the needle walk right the National Alliance for eating disorders. And I may not be seeing the title correctly, and I was like, on your team, I was one of the the staff members helping to pull that walk together.

Allison Walsh:

Yeah, it's wild. I mean, you know, I was so committed to the cause, and I love doing things in our local community, and, you know, it's just been something that I've really loved doing. I just I knew that I didn't want to be a clinician. I knew that at my core, but I loved being involved, right? And I loved helping people find their way to where they needed to go. And so all these various, you know, endeavors, organizations, nonprofits, and I'm still super involved today. I do chair the National Alliance for eating disorders board now and serve in that capacity, and so it's a real honor to continue to stay involved in different ways, even though I've transitioned out of leading big teams in the healthcare space, that still allows me to to do the work that I love, and that just gives me a lot of joy.

Colette Fehr:

Yeah, no, no, it sounds like you're in the perfect spot where your work is fulfilling and rewarding and you're able to impact the world. And I know you're really passionate about having a mission driven business, right, which is such a huge part of what makes our job rewarding. We spend so much time at work. If we don't feel that way, I think it's hard to enjoy it. So tell us a little bit about she believed she could the mission for that and how that's working in your life and and bringing you a sense of purpose and meaning.

Allison Walsh:

Oh, I'd love to, so, you know. And I think about she believed she could again, kind of started innocently. It was a month or two into the pandemic where, you know, there was just a lot of negativity in the world. There was a lot going on, a lot of unknowns, and there were a few factors at play. Number one, like, I'm a positive person by nature, and everything was just so dark during that time that I was like, looking for the joy. And I was like, if I can't find what I need, I'm going to create it. So that was one factor. The other factor was that I wasn't a corporate position. They did splice our salaries pretty significantly to make sure we could retain as many of the staff as possible, which I would do 10 times over again if I had to, but it left us with a deficit in the household, right? And Mama contributes big time right in our household. And so I was like, You know what? I need to find other ways for me to market what it is that I do. So in parallel to me building my career in healthcare, I had always had coaching clients that I was working with on the side, and I had had different iterations of coaching and consulting businesses over the years, but I recognized that I was no longer able to really rely on in person experiences and networking to be able to find, you know, individuals that I could serve. And so I was like, you know, what, if I create a space, then perhaps the right people will be attracted to that space. And, you know, naturally gravitate, and then that could be a good fit. And so it started, literally. Lee in my kid's playroom and bubble gum, pink walls with a microphone I bought off on Amazon for like, $100 and I'd watched a couple YouTube videos, and I had everything set up on my kids like play kitchen table, and it was, you know, I mean, especially when we're all home, like crawling on top of each other, like that was precious space and time that I got to spend in that room, but I just look back on those days so fondly, because I never would have thought that that podcast would have turned into what it is today, and it started to gain momentum. And we, you know, created a community, we created courses, and then I noticed, like, I'm like, this is actually working right, like I'm able to serve more women versus, you know, because everything before, and I love working one on one with clients, but I also recognize there's so many foundational principles and things that I can share broadly that can make a difference at scale. And I love scalable impact. That I really was like, This is great, like, and I've always wanted to, like, write a book that was, like, on my heart, and I got real serious about that about six months into the podcasting journey, you know, we were gaining traction, and downloads were, you know, subsequently, following the community was growing. I had not been on Instagram prior to that, and all of a sudden, my Instagram was started blowing up. I was like, You know what? I think it's probably time, like, I'm recognizing patterns and things that people want to hear more about, and so my content pillars were really starting to memorialize, and I was like, I think it's time to get serious about building my platform so I can get a book deal. And I really did want to go the traditional publishing route. I had run alongside a lot of self published authors, and I knew that process inside out and backwards, but I like to learn, and I learned by doing, and then I share that wisdom with you know, my clients. And so put my head down and got serious about building out the brand, building out the message, and then ended up landing a publishing deal shortly thereafter, and published with Wiley back in 2023 but all this while, right, like as I'm pouring into all these other women, all of these doors started opening for me, speaking workshops, all of it. And, you know, I always say, like, you have to be invested into you can't just be investing in everybody else. And so I was investing in myself, and I was learning and I was growing, and I was taking my own advice and evolving and doing the things. And, you know, five years later, it's just evolved so much. And you know, we're so grateful to be in the position that we're in right now. There's so many cool things that are happening in 2026 with this show, and what we're going to do to continue to enhance women's platforms and give them the ammunition that they need to be able to take all of their wisdom and really make an impact, not only in the qualitative aspect, but also quantitatively, and be able to monetize their brands in an even bigger and better way. So again, like I learn all the things hard way, I have no problem doing it, but the she believes she could community is about taking that bold action one step at a time. You don't have to have it all figured out, but you have to start in order to figure it out. And we're here to cheer you on every step of the way, and so we really try to make it accessible for women to have access to the information, resources, people, coaching, consulting that they need to be able to achieve the abundant success that they're after.

Laura Bowman:

It's so funny, you know, like, because, like, when you said I didn't want to be a clinician, I'm like, thinking, well, I became a clinician, and I'm listening to you with all these, like business skills. And these are the things that at this phase of life, like I know Colette, and I talk a lot about, and I just sort of lament not having these things, like building a platform, monetizing, like growing to scale. Like these things are just things that I have no concept of I mean, I know they exist, but I don't know exactly how to get them. So it's fan. It's like, just so interesting to me, that whole skill set of like business development, which I haven't like, spent any time investing in, but I realize how important it is. So like you do this for women who have platforms or have something to say, like, what are the types of people that you're empowering?

Allison Walsh:

Yeah, I mean, I am all about helping women turn their brand into a business, and so for me, it's like so many of my clients, Laura, come to me exactly as what you described, right? They're really good at their craft or their profession, they're experts in their own lane, but they reach a point where they're like, there's probably so much more that I could be doing. And you know, as I mentioned earlier, scalable impact is one of my big pillars that I focus on, but it's also optimizing potential. And so like a lot of my clients, come to me and they say, like, here's who I am, here's what I care about. Help me put this, you know, on full blast, so I can help even more people. So first and foremost, I only work with mission driven people that want to make a difference in this world. Like that is my through line. I am not about an ego driven personal brand. I am about propelling women's messages forward that want to do good in this world and have something to share. Share, and that deserves to be shouted from the rooftops, right? And so those are, like, my ideal people to support. And you know, really, it's looking at it saying, okay, is this something that you want to be your job, right? Do you want your brand to be your full time career? Meaning you're going to monetize the knowledge, skill sets, wisdom that you have, and it's going to be packaged in a way that's different than maybe what you're doing today, or is this purely another channel for you to make a difference and based on what the goals are, right? Or whatever we're working on. Typically, clients come to me when there's a launch of some nature, either they want to launch their personal brand, or there's something within their brand ecosystem that's about to be a priority, books, podcasts, all of the things right, maybe a side business or a venture, something that's been on their hearts. We work with a lot of coaches and consultants that are packaging their offers, and they want to, again, have the ability to work with more people. So we we do everything on that end. And because, like we've done this so many times, I've had over 300 private clients that I've had the honor of running alongside, which is just a such a privilege. But then there's all the community members too, right, people that have done cool things and and experiences that they're sharing, right? And so it's just this ecosystem of of helping one another to propel that message forward. And that is what I love doing, and and have been very successful at doing I like to be behind the scenes, as much as I have had to force myself to run out in front and build the she believes she could brand in my own stuff. Like I am obsessed with being behind the scenes and orchestrating all of the pieces and making sure that things just go so smoothly, so that my my clients can stay in their zone of genius and show up as their best version of themselves, knowing that, like everything is locked and loaded on the back end,

Colette Fehr:

and I can just say that I am an example, because Allison is working with me for my book launch and bigger picture, right? How I can make a bigger impact and make sure the message of my book, the cost of quiet, really gets out there to change lives and show people how they can have authentic connection in their relationships as a preventative before it's too late. So I'm one of these people that, Laura, to your point, you know, as a therapist and as a clinician, has not understood this business side. I mean, I run my own business, and have done so successfully for a long time, but that's a very different thing to some of these other ventures. Now, Laura and I are podcasters, and we're learning that the hard way. We both run our own therapy practices, so I've had to learn that the hard way, but it's different than other businesses, and therapy has so many limitations. So these are very different skill sets, but I imagine too, that you have people, and we have listeners right now, some of whom maybe have the business stuff. They're in the corporate world, and they want to pivot to something that's more mission driven, and they'd like to have a bigger impact. Then you have some women who, at midlife, they're they're faced with empty nest, or maybe they still have kids at home, and they've been home for a while, that's been their job, to stay at home and raise children, and now they're wondering what's next for me? I have something more to offer, but I don't know what. Or you have therapreneurs like us. You know, there's so many different iterations. So, and I know there's specifics for every different type of woman, but at the same time, when you say you mentioned it before, so many women want to have a bigger impact. We want that sweet spot of like the impact, having a sense of meaning and purpose and being able to make a good living, because that's important, and I don't want that to be lost. There's a lot of shame in therapy circles in particular that our listeners probably don't know about about actually, like you can want to change the world and also want to make enough money to feel secure and stable and live a good life, and we should applaud all of that. So what do you say to women who are like, yes, yes, yes, they're listening, and they're going, Okay, I love this. I want this. I'm excited, but I don't know where to start. What's your best advice for these ladies?

Allison Walsh:

Yeah, well, and this is a great question, because all of the different, I call them avatars, right, like the different personas that you just described, right, between, you know, in corporate, wanting to do something different midlife, what having this, like, calling and a lot of the women I work with are in midlife, a lot of them, because there's something at some point within all of us that it's like, Okay, I've done the thing, I'm good at the thing, and I'm ready for something different, or I want more, and so like, Heck yes to wanting more. We deserve it. You're meant for more. And that is, is where I like to, like, really double down the reintegration too. I've had moms that have been at home with their kids that are saying, like, Okay, it's time for me to, like, reinvent myself and lean into my brand and like, let me do it, so that I can still have the balance of like, being able to pick the kids up from school every day, but like, Mama can hustle between the hours of nine and two before car line. And then I also have the passion for. Project ones where they're like, You know what? I just feel like, this is a calling on my heart that needs to be pursued. So I have all those clients that I work with. You start by understanding, like, really, what is your zone of genius, right? Or where have you had lived experiences? What pain points have you had that you can solve for others? How can you be that fast forward button, you know, what is it that you can do, give or serve in a way in which is going to make a difference in the lives of somebody else? So that's where we start. And once there's a clear understanding about that, then we make sure that we're sending all of the brand signals to the world that need to be sent. So there's not mixed messages and there's not confusion, right? A confused mind never buys. And so depending on what the goals are behind the brand, then you have to create that monetization strategy. So typically, with my clients, we walk through a five part process, happy to share, if you'd like, of just like, kind of the steps, right? Yeah, so we look at 5m so we look at the mindset first, right? Like, what are you coming into this with? Like, what other things are packed in the luggage that we need to unpack before we can start to move forward. So we do a lot there in the beginning. Then we look at messaging. You know, what is it about your brand that you want to share with the world? How do we need to share it in a way in which it's going to be received with the people that you need to share it with? Right? We look at marketing. And so how is this message going to be sent out into the world? What vehicles need to be tapped into. Is this a purely online play? Is this community based? Is this, what is this, right? How are we going to share this message? And that's where a lot of people screw up. And I'll be very honest, I have had so many people that have come to me that have worked with other coaches at some point in their career, or, you know, desire to build out their brands, and there hasn't been a marketing strategy. Everything looks pretty congratulations on picking fonts and colors, but that's not gonna get the job done, right? And so

Colette Fehr:

Hello, yeah,

Laura Bowman:

when it does get the job done, what is, what is a real marketing

Colette Fehr:

reach, right? Having reach,

Allison Walsh:

having reach, so marketing, and then the next one. Hold on. I'll get there. I'll tell you exactly what it is. The next one is aligning that marketing strategy with the monetization goals that you have for it, and it's reverse engineering from there. So if it's a pure brand awareness play, and this is fun, like, that's different than if somebody's like, I want to replace my corporate income, which is what my goal was, right? I wanted to replace my big salary with great perks and benefits with my personal brand and come and so I knew what I needed to make, and I had to reverse engineer it, and I've done this a million times since, but you have to understand what the goal is, and then you reverse it by tapping into the marketing that's going to get you there. And then the last one is momentum. So I mean, most of my clients end up renewing and renewing and renewing and renewing, and we're just constantly like, picking up other projects after we crush one and move to the next. But even if it's a shorter term engagement, maybe a three or six month sprint, then we have a momentum plan at the end. So it's like, Okay, once an object is in motion, keep it in motion right. Like, keep going right, even if it's just 1% better each and every day. But here's where you can go and grow with this. And that's really fun, right? And so, like, I love that part of it, but again, it's like, you have to know what the goals are. If the goal is for your brand to be your business, then you have to know what that number needs to be at in order to be able to survive and thrive. And I always say, like, run at it hard. You know, 1218, months is a commitment, but it's a commitment that's well spent, if you're doing the things it was when I got real serious about building my brand. It took me less than two years to replace my corporate income with opportunities, and it was multi channel, right? Like it was book deal, it was brand deals, it was sponsorships, it was coaching consulting. So it's multiple revenue streams coming in, but that's because that's what I wanted it to be. I wanted to pick my kids up every single day from school, and I had never been able to do that, so I knew what I needed to do. I knew what that meant I needed to do, and I was able to put my foot on the gas and make it happen.

Colette Fehr:

And you had a strong why, right? A really strong, layered why you want to pick your kids up from school, you want to do something that makes an impact on the world, and you want to make enough income that you can live the way you want to live. So all of those things are the fuel for motivation, but you also understand the methodology. So I want to ask you, this is so great, because so many people who are going to come to you don't know this process and really need help with it. And you know, certainly I'm one of them, and there are a lot of our listeners probably relating to that too. But at the core is your personal brand. And like you said, it's not just pretty font and colors talk to us a little bit about why a personal brand is so important, and where do we begin with that?

Allison Walsh:

Yeah, ultimately, it's your reputation, right? So we all have one. It's just how much attention do we spend developing and cultivating it? And I always say, like, don't let somebody else control the narrative of your brand. Like, you need to control that narrative, and so it will also evolve. And that's the other thing. Is that sometimes people are like, okay, good, I'm done. It's like, actually, you're a human being, and you're going to evolve. So your brand is going to evolve with you. But you know, it's the values that you have, depending on what it is, what industry that you're in. It is the way in which you represent yourself to the world, right? And we all have layers and things that we can do and contribute, but it's identifying which are the which of those are your zones of genius that you can monetize and you can share in different ways with those that you want to serve. And so, like, that's the business of brand building. But ultimately, even if somebody is listening right now, they're like, Allison, I don't have any desire to do this right now. Totally fine. Cool, cool, cool. You should also be building your brand if you're in corporate or you're working for somebody else, because ultimately, back to just the simplistic nature of your brand being your reputation, you want people to think of you for the next opportunity, for the next project, for the pay increase, for you know, you'd be able to experience things that you wouldn't have been able to experience. Like I was always building my brand, even when I was scaling other people's companies. So I was a thought leader within the organization. I'd raise my hand, I'd speak up at meetings, I'd contribute, I'd offer to be the source for a news article, or whatever it was like, I was building my brand intentionally so that, you know, as that then took off and took on a life of its own. I had done the work, right? I had been doing the work. And so there's so much that you can do to lay a foundation for your future self that maybe right now, you're like, I don't know if I'm ever going to use it, but guess what? You're going to be much better off if you decide one day you want to, if you've done these things and you've been very intentional about taking advantage of opportunities that are right in

Laura Bowman:

front of you. Yeah, that's interesting. The way you speak about having a brand, because I think it's very in the zeitgeist, like every woman has a personal brand, or everybody's trying to leverage a personal brand, and it's become, I think a little saturated, but like the way you're framing it makes me realize you're always building a brand, whether you realize it or not, and so you might as well be intentional about it. I would love to be a part of, like, some sort of coaching circle where that's a conversation. I mean, I think that that would be So is that what you do? Do you have those things?

Allison Walsh:

So, yeah, so there's some really cool stuff that's happening in 2026 we had the she believes she could society for quite a while. We paused on that while I like, leaned into really supporting my my private clients at a higher level. But there are some wonderful things that are coming out for this next year, because it's exactly what you just said, Laura. There's a desire to learn more, and a curiosity of how do I do it, and also a real ask for it not to be hard and not to be confusing, because I think what I've seen, and again, I've had so many clients that have come to me having worked with other people, where they walked away feeling like I got nothing from this experience. And like, that is not how we operate. Like, over deliver value, value, value, right? Like, that's what we want, because ultimately, we want to build your confidence and your ability to do it and keep growing. And so that's really where we're focused. And, you know, we do a lot with creators. And so there's some cool things happening next year with podcasters, with course creators, with other influencers. So we're really trying to pull it all together so that people have a go to resource where, number one, they know that we believe in them 100% and we're gonna do everything we can to make them successful, and they're surrounded with other people that have a similar mindset, because there's a lot, there can be a lot of hate out there even it's just wild, right? And so you want to a safe place where you can come, learn, grow, be a part of and then propel forward. So yeah, there's there's lots.

Colette Fehr:

And I think this is we can't really do it alone, so I think that's an important part of this. If you're just staring at yourself in the mirror, it's really, hard to figure all of this out by yourself. For most of us, we need community, I think, for everything but to get some perspective and to be able to talk through what your vision is. Some listeners don't even know what their vision is, right? They don't know what they want. And then that's the journey that's so exciting, and being intentional about building your personal brand along the way. And of course, all of this leads to what you're describing wherever our listeners are in their own journey. All of this is confidence building. And before we wrap up, I want to ask you what you asked me when I was on your podcast because I didn't get your answer. I shared mine, and you asked, What does confidence mean to me? So I want to ask that same thing of you, Allison, I'm so curious your definition.

Allison Walsh:

Yeah, so for me, confidence means honoring the commitments I have with myself, and my confidence grows as a result of doing the things I say I'm going to do, and that's everything from not hitting snooze on the alarm and getting up and working on projects that matter to me. Me all the way up to doing hard things and stepping out outside of my comfort zone. Every time that I do something, I prove to myself that I can or that I've learned something valuable that will prevent me from making a mistake in the future. And so, you know, I think that the most simplistic way of doing it is doing the things that I say I'm going to do action absolutely builds confidence more than ideation and analysis paralysis, which is where so many people get stuck, and it's totally normal, right? Like, I have so many clients that have, you know, said to me, like, I'm good, I'll do all the homework, but oh my gosh, when it's time to push publish, send, share, post, whatever. I'm gonna freak out and I'm like, I'll push it done. So it's just like, it's doing the thing right, and it's also knowing you know where you need support, and then getting that support so you can be able to propel yourself forward in the future. So you are celebrate all the difference.

Colette Fehr:

There is no substitute for action. What a great takeaway for our listeners, do the thing. It's the only way, and nothing will empower you like doing the hard thing and seeing you can, which is why I so love she believes she could. It's just the perfect name to capture that feeling that propels us into stuff that's beyond our wildest dreams. So can you tell our audience where they can find you and learn more about all these good offerings? Absolutely.

Allison Walsh:

Thank you. So everything is housed on Allison Walsh consulting.com we are relaunching the she believes she could cite in January of next year. So very excited about all that. I am very active on Instagram. If you want me to have a conversation, you can find me in the DMS like I am very, very tuned in there. So it's at Allison Walsh, the podcast is she believes she could and we are so super excited about next year. We ran with a series concept this last half of the year where we had different, very hyper focused topics and series, and so we've got some great stuff coming out next year. So everything from like, she believes she could make a difference, she believes she could heal her life. She believes she could build her brand. So, you know, we're streaming everything on YouTube too now, and there's just so many cool things happening and very cool opportunities for, you know, anybody in our community. And we're all about connecting too. I think that's the other beautiful thing about what we do, is that we know we're not for everybody, but we've got a great Rolodex, and we are happy to point people in the right direction. And so, you know, I just encourage you to reach out. If there's even an inkling in your heart or soul about doing something or leaning in this direction, happy to help.

Colette Fehr:

Well, thank you so much for being here. This has been valuable for us, and I'm sure for our listeners as well. So thank you, and you guys check out. Allison Walsh, I'm working with her, and she's already we just began helping me so much. So I know that anybody who's interested, like you said, is going to get a lot out of whatever level of interaction they may have. So thanks so much again for being here, and thank you everybody for listening. We hope you got some great insights from our couch today, and we'll see you next time. Bye guys. You.