Film Hustlers
Filmmaker Mark Roberts (Meet Me Next Christmas, Strangers with Candy) and aspiring filmmaker Rod "Tuddy” Rinks discuss in detail how to navigate the treacherous world of filmmaking from pitching, financing, casting, securing rights, post-production, distribution etc. We cover it all!
Film Hustlers
Ann Roberts talks Multi-Million Dollar Podcasts, Vodcasts & the YouTube Business
Ann Roberts and the Hustlers discuss the resurgence of live TV, and the growing importance of YouTube and brand-funded content. They analyze the strategies of major players, such as Paramount+, Netflix, Apple, and Warner Bros., and explore opportunities for independent filmmakers and content creators to thrive in the current environment.
- The Rise of YouTube and Brand-Funded Content: Discussion of YouTube as a viable platform for content creators, the potential for brand sponsorships, and the success stories of independent creators like "Outdoor Boys."
- The Resurgence of Live TV: Exploration of the return to live broadcasting and its potential for engaging audiences in a new way.
- The Podcast Revolution: Examination of the podcasting boom, the emergence of video podcasts ("vodcasts"), and the lucrative deals being made by top podcasters like Joe Rogan and Dax Shepard.
- Opportunities for Indie Filmmakers: Encouragement for independent filmmakers to embrace new platforms, focus on consistent content creation, and leverage brand partnerships.
- The Cyclical Nature of Content Trends: Observation that content trends are cyclical, with genres and formats like talk shows and soap operas reappearing in new forms.
Ladies and gentlemen, welcome to Film Hustlers. I'm going to say ladies and gentlemen, filmmakers, content creators.
SPEAKER_01:You're getting very... Thanking everybody. Yeah, okay. For being here for this. Is this because it's a new chapter in your life today?
SPEAKER_02:It's because of producer Patrick.
SPEAKER_01:There we go. Patrick? Or how about we can go with Patrick?
SPEAKER_02:But I want to welcome everyone to the show. We have actually a really special show because TV and non-scripted, and actually the whole thing, ever since Tootie started compiling Oh my gosh! Yay! Oh!
SPEAKER_03:Hello. Yeah, you got to get closer to that thing. Sorry. She was basking in her welcome.
SPEAKER_01:Yeah. I thought when Roberts was saying all that, I thought he was going to introduce Amber. He was like, the landscape of the business. I was like, come on,
SPEAKER_02:man. Well, her shows are the most downloaded shows. And they still are.
SPEAKER_00:Oh, Tommy Harper.
SPEAKER_02:Well, Tommy Harper, too. But I was looking yesterday, and you had three downloads yesterday. And you were on the show months ago. Years ago. She first came on years
SPEAKER_01:ago. People want to know, though. It's me. I'm downloading. It is. I'm downloading. It's the bots. It's her bots. Let's
SPEAKER_02:talk about some headlines, though, like Paramount and the UFC and Taylor Sheridan. That's a real, real streamer now.
SPEAKER_01:Your connection over there?
SPEAKER_02:Well, actually, they announced it, so Rodrigo Maison is now going to be over at Paramount, which is amazing. What
SPEAKER_01:a good
SPEAKER_02:gift for them. He was at Netflix. They're so lucky. He was at Hulu.
SPEAKER_00:His boss, Cindy Holland, at Netflix was the OG. She was the very, very first content programming chief at Netflix for
SPEAKER_02:years
SPEAKER_00:and
SPEAKER_02:years. Streamers, I was looking at FX, they have like 95 million subscribers. FX? Yeah, FX has 95 million. Old school FX from cable? 95 million, yeah. So I'm expecting great, huge things from Paramount. CBS, that whole thing.
SPEAKER_01:Well, you know I'm poor, so the only streamer I have is Paramount+. But they got Mobland, which is a great series. They got Tulsa King, which is great. They got a lot of good stuff. Robert
SPEAKER_02:Evans, the show about the Godfather. the series about the making of the Godfather.
SPEAKER_00:That was amazing. They got 1983.
SPEAKER_02:1980. Taylor Sheridan, yeah.
SPEAKER_00:Sorry, 1983. I was about to say 1983. I haven't seen that. That's when I was born.
SPEAKER_01:That would be awesome, though, 1983.
SPEAKER_00:Yeah, but all the Taylor Sheridan stuff. Yeah, they have all that. I think that's when people really were getting crazy about it.
SPEAKER_01:Apple's good. I watched that. The Studio. The Studio. I like that
SPEAKER_00:one. I love The Studio. Love The Studio. Love Morning Show.
SPEAKER_01:Haven't seen that one.
SPEAKER_00:Love Ted Lasso. Love Shrinking. Yeah. Yeah, those are all the ones you won't watch with me. Oh, there's the other
SPEAKER_02:one. there's um severance if you're a content provider producer director whatever um you know apple's probably not the place for us or anyone else to sell because they're always just looking for big names you know um big stars like there's nothing on there that's indie there's nothing apple does it's indie it's all like big names
SPEAKER_01:i would say the most indie would be Amazon, right? Because you could actually get your stuff up. Well, no, you can't put your stuff up by yourself anymore. But distributors, they pretty much take it. The library is so big.
SPEAKER_02:It's a hard... We all know how hard the film industry is right now, even at the indie level. But we've been talking a lot about Mobisodes and I don't know. I asked AI the other day, I was like, how much money is the Mobisodes making? And it couldn't tell me, even though a lot of the reports say 14 billion dollars seven billion dollars so yeah there's a disconnect between ai and what's actually happening
SPEAKER_00:internationally or domestic internationally
SPEAKER_01:internationally yeah it's really bigger in like china and in like eastern europe that's where it kind of originated in the content like we've talked about the content's horrible like like But it hooks you in. Once you start going, it's so bad that it just pulls you in because it's 60 to 90 seconds. Not that you can't tell a story in 60 to 90 seconds like a commercial, but... There's no buildup. There's no development. The acting's poor. It's basically soap opera smashed with porn minus the sex. So what do you got? It's awful,
SPEAKER_02:right? You got soapy stuff
SPEAKER_01:that you get into immediately. So it's a lot of sexy sex? No, no sex. No sex at all. But the acting is so bad. It's like on par with like porn acting. Not that I watch very much porn, you know, but. And they
SPEAKER_02:don't act anymore. You're talking about like 80s porn.
SPEAKER_01:Yeah, that's what I'm saying. Where they had like scripts. Yeah, where they. The whole thing is a flirt.
SPEAKER_02:But like. old, really poorly acted movies. What was your favorite? The Werewolf Billionaire? Werewolf Billionaire is good. I literally could not stop watching it. It was amazing. It was amazing. So, Mobisodes are doing their thing. I think we're kind of coming out of it. There's been a lot of good news lately. California apparently is really stepping up with the tax credits. The amount of money that they have per year for production. A lot of States are doing the same. paramount made this deal with ufc and they know that they're going to be making a lot of money from the from the people signing up for the ufc they're going to be able to create more product so i think i think things are going to change in this space
SPEAKER_00:paramount made another big move immediately which is they signed an overall deal with the duffer brothers who created stranger things oh wow really yeah because netflix yeah their deal was over but cindy holland who i was just talking about who was the og at net She had the relationship with them. So she went to them and said, come over here with me at, you know, at Paramount. And so that was the other thing they announced right away after the split. So I think people are trying to say, listen, this isn't like a sky dance takeover with people who don't understand what's going on. We're hiring the biggest and the best, like Jeff Schell from NBC Universal is the CEO. You have Cindy Holland, who is the head of Netflix. You see them getting into sports, which everybody's trying to leverage as part of their package. You know, They got rid of the two other guys, but they kept George Cheeks, who's over at CBS, and he really is the sort of genius who programs for CBS. CBS is a top broadcast network. I mean, even though the viewers are less and less, CBS has always stayed steady with what they choose on the network. And if
SPEAKER_02:that wasn't enough... Paramount owns Comedy Central who just gave a billion dollar deal to the guys who do South Park. Wow. And they're killing it. So they are absolutely going to be coming with all the goods which means that Netflix and every other network who's going to really try to compete is going to have to be up there too. So hopefully that's going to change stuff. It's going to create some more competition amongst filmmakers coming up with better ideas so that people can tune in and maybe the Mobisodes become a big deal. I can't imagine but maybe they become a huge deal in the marketplace where people like you and me are starting to make millions of dollars doing that
SPEAKER_01:that would be great well Warner Brothers you see Warner Brothers came out they're going to do I think 14 or 16 originals because of the success of Sinners which was like an indie but their bigger budget films didn't perform very well so they decided they took a step back and looked at the films that did well and they were more the smaller indie type films original scripts and so they're going to do they said they're going to produce 14 to 16 of those a year.
SPEAKER_02:That's great.
SPEAKER_01:Yeah, so that's great. Well, they used to
SPEAKER_02:do it back in the day. When I was here at Universal, like in 2000, 2002, whatever, they would do... Was Lemley still here then? Yeah, Carl Lemley was still here. No, they would do their big movies, and then they would do small movies, which, and the small movie was like a film that you made for$20 million. A couple of those were like American Pie. They also did Legally Blonde. These were all small movies that made big stars and huge money, made over$100 million. So they're just going back to the old way. It's still tried and true. It's just working in a streamer sort of situation now. But Anne's work has taken her to something else. We're talking about YouTube now. We're talking about brands now funding shows.
SPEAKER_01:If you go back into the 40s and 50s, the shows were paid for by brands. It wasn't paid for necessarily by the studios, I don't believe. The shows were paid for by those No, I
SPEAKER_02:mean, but it was the difference too is that like 90% of anyone who had a television was watching the show that you, you know, you're watching. So like I Love Lucy was being watched by 50 million people, like something crazy like that. Last time you were here, we were talking about competition shows about building houses and are those still happening? Are those still selling?
SPEAKER_00:The last thing that we were talking about when I was here was that there is a scarcity of money in unscripted and scripted as well because people were still carrying their cable networks and then they were trying to pump up their streamers. And what has happened since we last talked to you is the split. The split is happening. So you You know, NBC Universal had their split, so now there's Versant, who's basically the holding pen for all the things that NBC didn't want. You know, and they're trying to figure out what to do with that. And NBC kept itself NBC Universal, NBC, you know, movies, the broadcast network, and their main brand, which is Bravo. And they don't need to be pumped up. But all these other things, I think when you're pitching for Versant, I bet you If you came in with, hey, Walmart's going to pay for this, you know, I bet you're going to get something to air quicker. I don't know that that's the case on the places where they're pumping all the money because I don't think you want to give up that leverage to a brand to have it all the way through. You'd rather have just a commercial. But anywhere that's sort of limping along is if you bring in a brand, it's, you know, it is hugely important. And then also Discovery and Warner Brothers split up, right? So David Zasloff is now the CEO of Legacy Warner Brothers Studio and Legacy Warner Brothers Television, which is 22 of the biggest shows in streaming and broadcast. And then over here now is Discovery, which is HGTV and Food. So that's their cable bundle over here. So now that these places are all separating, money is going to go and flow more. That's my prediction that money is going to go into the right places, and people are gonna start doing more content.
SPEAKER_02:Are they gonna be producing shows about cooking, like barbecue shows, or storage wars? Are they gonna do those?
SPEAKER_00:Well, the first thing that happened when they made that split was HGTV canceled, I wanna say, six to eight of its legacy shows. All the flip or flops, Tarek and his wife, they each had spinoffs. They had spinoffs with ex-wives and new wives, and they canceled all those shows. They canceled, gosh. Are
SPEAKER_01:they canceling Lopez's show, the Celebrity IOU? That
SPEAKER_00:episode hasn't aired yet. That sucks. That's still on, but that's on CBS, right?
SPEAKER_01:Oh, I don't know. Is it?
SPEAKER_00:It's the Property Brothers. Yeah, his is on broadcast. Paramount's got lots of money. Yeah, but all of the HGTV shows sort of went away, and then they are now doing new shows and trying new things, but half, half of the orders are coming in. So I think they're just, they're trying to figure out what are our new things. The legacy stuff, they were like, we've got enough of that. that. Same with food. A lot of those things went away. There's still the legacy things that you love, right? Barbecue Brawl and Bobby Flay. Those things are still around, but anything that was sort of on the fence got canceled.
SPEAKER_02:Well, what's crazy is that I think about the shows that I loved, and I'm talking about five years ago, six years ago, maybe ten. These shows that were about a guy who built cars or built motorcycles. You could pretty much sell anything as long as the personality was big
SPEAKER_00:before. I think those shows are still going to be around. You know, there's these chunks, right? There's Netflix and the kind of stuff that they're looking for, right? It's sports, it's love Island. And then it's, you know, and then it's things that stand out and are loud, you know, like they're a romantic show or, uh, is it cake? You know what I mean? There's still going to be those shows, but no, you're not going to be able to walk in and sell, you know, like a plate and a fork and be like, we'll fill it in. You've got to have something, uh, as they say, content. And then you have Amazon Prime Video. And what they really want is things that they can also sell on Amazon.com. So if you can come in there with something that makes sense to be sold as well, that's a great place where if for some reason you have a brand attachment to go in and sell there, that's a great thing. They have like book publishing and shoppable stuff. and they have the studio and they have, you know, Amazon Streamer. So when you look at these places now, you sort of have to look at like, who did they buy up, right? So Disney bought up, Disney, their bundle is ESPN. That's for sports and family. It's Disney Plus, which is Pixar and all, you know, Star Wars and animation. So that's your family one. And then you have Hulu, which is the Hoochie Mamas, right? That's the little more sexy. It's got the Kardashians. and
SPEAKER_04:true
SPEAKER_00:crime. So they have their bundle, right? That's something for everybody. And they just announced they're going to do a bundle to start out, like you have your$4.99 one, against$29.99 for people, legacy people, who want to go and get Disney, Hulu. Hulu is FX, too, by the way. ESPN. And ESPN. So everybody's putting together their little package. Warner Brothers also has... Max, HBO Max, which I think we all still watch. But the other thing that's different is I would say, so yeah, pivoting to places where you can, where this hustler group can make their own mark. You know, so YouTube, anybody can put up a YouTube channel. The reason to do it is if you can stomach putting up something, some content that's that someone cares about every single day, because the frequency is the king, and you've got to be in it for a long haul, and they're never gonna pay you until you get to a certain number. But if you have the stamina and you have the interest, you could be a comedian and do that. You could cut together little home shows and do that before and after. They're really getting into long form. Remember when it was like YouTube Red? Yeah. So that- Karate Kid. Karate Kid was the one thing- He loves
SPEAKER_03:YouTube Red. Yeah. Do I? You did. That's all you used to talk about.
SPEAKER_00:Yeah, that's true. They killed it. But now they're saying because people have been watching YouTube for so long, people are also willing to lay on their backs and watch a full show. So they're encouraging people to do longer form. And then for celebrities who come in or owners of content, if you have 100 hours of something, like let's just say Oprah, she owns her book club stuff. So she came over there. Starbucks wrote her a check for$50 million. So she would do her shows, her new shows in Starbucks. So she does some of them at home, some of them in Starbucks. She talks about her latte. She
SPEAKER_02:drinks Starbucks while she's
SPEAKER_00:at home. She drinks it. And so she has one title sponsor. And then she also has any ads that she may do. But I think$50 million buys you that there's no ads inside the show. No. So if you don't come with a sponsor to YouTube, you can... eventually, if you get enough traction and what you have is good, you will eventually make enough subscribers that you do a split with them for commercials that they facilitate for you and you do a rev share.
SPEAKER_01:I also heard yesterday from a source that, and it makes sense, live TV, he feels that that's the next big wave only because, to your point earlier, Robert, it's like watching Storage Wars. I was the same. I couldn't wait to see Couldn't wait. What's going to be in that, you know, it's like Geraldo Rivera in Al Capone's vault. You're like, oh, let me see. You know, you wait, you wait. Now you just go on YouTube and say, fast forward to that. Oh, there's nothing in there. There's a bottle. Boo. I get my fix in 10 seconds.
SPEAKER_00:I mean, you're totally right. The buyers at all of these places, Netflix has now a live person that you go to to pitch live things. And it has to be big. Splashy. Like we did, like, what if you did container? We pitched them. what if you do Container Wars live? And they were like, because then what if there's nothing in there? And it sucks. But they're doing that Hollywood medium live. That was one of the first things that they did live. You know, that young cute boy. He
SPEAKER_01:got to start right on that stage right here.
SPEAKER_00:Okay. So he's someone who Netflix did 10 episodes live with celebrities. And that was sort of like figuring out what it would be. And now they're doing some sports live. Amazon Prime does live W NBA shows and it's exactly what you said they're like people have gotten so numb to binging now we gotta shake it up a little bit and we've gotta make them feel like we all gotta drive home like we used to and watch something together so I just it all is cyclical and it keeps moving around to me I think it's just the distribution platforms that have changed you know but does your grandpa know the distribution platforms change they're just like once you get me there I think you're gonna watch a lot of the same shows
SPEAKER_04:Yeah.
SPEAKER_00:But it's like what, you know, if live is back again, because in 2020 we binge too much.
SPEAKER_04:Yeah.
SPEAKER_00:Then those kind of home shows are going to come back. True crime long form is already out. And that was a big deal for a long, long time. And now they just want little fast stories of true crime. So it's all cyclical. That, that to me means any content creator still has an opportunity because we just keep live. We're just people, you know, and we just keep changing our minds and our appetite, but it's all sort of the same stuff coming around again.
SPEAKER_01:Well, think about the people who used to listen to radio, right? War of the Worlds. Like, they never thought, oh, TV, that's like, what is that thing? A little box with, no, no. You got to listen. You got to use your imagination, creativity, right?
SPEAKER_02:We drove over here. We listened to a podcast, you know. I'm sure you drive home and listen to podcasts. You've told me that before. So, that's
SPEAKER_00:the radio. And do you know what a podcast is? A podcast is a talk show and they got rid of all of the talk shows and you know what mobisodes are they're soap operas and they got rid of all the soap operas so now we've just made talk shows shorter see you can't even talk about it makes no sense and we've made mobisodes shorter and now we're looking for live so we can feel like we're together and we're looking for those mobisodes if you guys are going to do mobisodes I'd jump on that right now because that shit's going to go away too
SPEAKER_02:well here's the thing next week called and And mobisodes are not a thing anymore.
SPEAKER_00:Podcasts were a big, big deal, right? Now everybody has one. So now it has to be a video podcast. And so now YouTube is doing all the podcasts. Which you look
SPEAKER_02:really pretty, too. You were ready to be on camera
SPEAKER_00:today. I thought I was going to be on camera. I know, but we
SPEAKER_01:haven't got the next time. You got to come back when we do the first one.
SPEAKER_00:Okay. But yeah, now they want a video podcast. YouTube is...
SPEAKER_01:Vodcasts are called podcasts.
SPEAKER_00:Vodcasts. YouTube is they call them shows actually that's true yeah so YouTube is airing them and now we're watching them that's a talk show
SPEAKER_01:Spotify it's all backwards Scott Evans he has he started a show you're right but it started as a podcast but they shot it he is making a lot of money off this show and he gets great it's called Be My Guest he was nominated for a Webby what
SPEAKER_00:yeah
SPEAKER_01:yeah and
SPEAKER_00:he's I watch it and he's He sends me notes every week saying, and don't not watch.
SPEAKER_01:Does he really?
SPEAKER_00:Yeah. I mean, he doesn't, but the mechanism does. And it sends me a thing. It says, don't forget who I have on this week. And I'm like, he's telling me.
SPEAKER_01:Yeah. Yeah. Yeah. And then, and he was telling me, cause I asked him yesterday, I go, dude, cause they were talking about his show and how well it's doing. And we talked about it on access, but it's kind of like, and it's production value wise. It's good. It looks
SPEAKER_00:great. Yeah. And he has big celebrities cause he probably piggybacks off the yummy, the love that they have for him. for him for the show.
SPEAKER_03:He's got the access set up at his house.
SPEAKER_01:Yeah, and he's making a lot of money. I didn't know that. And Spotify is now getting into the space of the vodcast. You know what I mean? So they're doing that, yeah. But going back
SPEAKER_00:to- Where is he making the money from? Sponsorships. Okay.
SPEAKER_01:Yeah, because think about, well, just the combination of celebrities, production value, him, the reach, right? He has, I don't know how many followers, but him, but then he gets somebody on who has that many followers. and it's just...
SPEAKER_00:But he doesn't get it from the distribution platform. He gets it from... He
SPEAKER_01:gets his money from...
SPEAKER_00:The sponsor. Sponsors, yeah. Interesting.
SPEAKER_02:Speaking of sponsors, can we talk about extrememusic.com for a second? The best. The best in the world.
SPEAKER_00:You know what's coming back? Music videos. I believe it. Because there's so many songs that didn't have music videos because music videos haven't been a thing. Do
SPEAKER_02:you think Russ is going to be doing music videos with some of the music on extrememusic.com?
SPEAKER_00:They're coming back. That'd
SPEAKER_02:be amazing.
SPEAKER_00:They're putting in young stars of this day, and they're doing a music video to a song.
SPEAKER_01:Yeah, because my big-time Tommy's done a couple of them. A couple of songs? No, a couple of music videos. He's been Sabrina Carpenter. He did a video. Yeah, and it's a story. He's in the video. He plays like the mob guy, and he sent it to me. No, I'm serious. I'll send it to you. He did a Nike commercial, actually, but the Sabrina Carpenter, and I think he did another one, but it just makes sense because the attention span is so short music videos are what under five minutes right and it tells a story dude he's got a gun I couldn't I wanted Aerosmith to make that into a movie the video was so good you remember that if you are doing
SPEAKER_02:music or doing product and you are putting music into that product you got to go to XtremeMusic.com they're the best they have they've made hits you know what's really funny is I used a song in one of our movies I can't remember which one it was but we were watching a commercial the other day really big commercial. And of course I recognize the song. I was like, Oh my God, I use, I use that cue in my movie. So, you know, you could get cues that are on big commercials, huge movies, hits on, on shows, opening title credits, like the whole thing at extrememusic.com for a decent price. And it's easy.
SPEAKER_00:You know where I'm hearing them now is when you do a show or a podcast, they have that awesome jingle that gets you to the sponsor. Can
SPEAKER_02:you do that?
SPEAKER_00:Yeah. People are using, uh, extreme music. for that.
SPEAKER_02:ExtremeMusic.com has different lengths of songs. They have transitions that are just like kind of endings of scenes. It's amazing. You can pull stuff out. I mean, so much. Check out ExtremeMusic.com for all your music needs. But I do want to say one more thing about YouTube. There was a guy on Instagram, you're probably going to know who he is, that is an extreme camper. And I really like this guy. Outdoor
SPEAKER_03:Boys?
SPEAKER_02:Yeah, that's him. What's he called?
SPEAKER_03:Outdoor Outdoor
SPEAKER_02:Boys. Outdoor Boys, yeah. So this guy. He
SPEAKER_03:was started on YouTube, yeah.
SPEAKER_02:Yeah, he started on YouTube and he has like 7 billion views. I mean, something crazy like that. But anyway, what he does, he does extreme camping. He'll go out in Alaska and build like a little fort and make his bread.
SPEAKER_00:Just like you guys. Yeah, just like us.
SPEAKER_02:Amazing. Anyway, I would get lost and follow him. Long story short, he quit the other day. He like completely quit. He's like, I'm not doing it anymore. It's intrusive to my family, my business. He made$9 million dollars on YouTube. Nine million dollars. And he says, I'm going to help my sons and they're doing their, you know, YouTube channels. I'm going to help them do theirs. But all he did was sort of cook in the wild and make bread in the wild and like build shelter. He's fascinating dude. And, uh, but I was surprised to read 7 billion views,$9 million. And he was just leaving, leaving it for a lot of reasons. I think people were stealing his content, putting it on, on other things.
SPEAKER_03:Clippers, yeah.
SPEAKER_00:Yeah. But here's the hope in that is that's the kind of show you would usually pitch to Discovery Channel, right? That's the deadliest catch. Tom Bear's iconic show. He wouldn't have gotten nine
SPEAKER_01:billion. Or Bear Grylls. I was thinking Bear Grylls, right? Like that's kind of like
SPEAKER_00:a. And now if you have a passion, your unique character, you go put it on your YouTube channel. You are going to do it anyway. Whether somebody was putting whether you're putting it on your YouTube channel or not, get your get it going and some of these shows just are better off on YouTube. More people are watching, more eyeballs are watching. Half of viewership in America is on YouTube. It just reached over 50%. Really? So forget pitching somebody. If you have something unique or access to somebody who does something unique and they're doing it every day, you know, and you can tell if it's great is if that person's going to do it, whether you shoot them or not, because I don't think for YouTube is acting yet. Um, you know, I think it's somebody who's passionately doing crazy shit, like, you know, outdoor boys.
SPEAKER_02:Joe Rogan was talking about him on his podcast saying like you can't stop watching this guy like he's out in the wilderness and he's camping in like the weirdest place but yeah he permeated like when you ran through his video you had to watch like oh I want to see more of that and I'd go find him like you know eating and hiking and building huts it was the craziest thing but good for him I think if you can find something interesting to put out there people will find you and check it out it's pretty amazing like what what we all want to watch i was surprised because i was interested in the outdoor boys uh and i always wonder when i'm watching something and when i'm when i'm like obsessing about it i'm always wondering i wonder if a lot of people are doing this too especially if i've never heard of them and in that particular case it was amazing to realize oh seven billion people
SPEAKER_01:you would think we're all real similar you know what i mean that's the that's the thing we're similar we like the same types of things not just us here at the table but just people in general right like if it's interesting like you said and if someone's going to do it regardless if there's a camera or not that's interesting like that those people have passion about something we're going to follow them on that journey but what's going to be more interesting is when like this podcast goes on YouTube right right and then you can tune in and watch Davey Dave and you and Ann and Ann and us eating cake
SPEAKER_00:and then you cut them up and you do a YouTube short out of it and you do and Instagram and you get people wherever they are. You have to go to people wherever they are.
SPEAKER_02:Yeah, but let me ask you this. What do you do? The idea of going out and raising money and doing something seems absurd considering what we've been talking about on the show. Do you get investors to do stuff anymore? Is that really a way to go? I
SPEAKER_01:think we just do what our whole show started with. You don't be stopped. Yeah, you go and get investors. You just keep... Going forward, you keep making content. You just gotta keep making. It's like what you said about YouTube. You're not gonna knock it out in the first 10, 20, 30. You're gonna knock it out in the 100, 120 episodes.
SPEAKER_02:Because of consistency,
SPEAKER_01:right? It's like anything in life. You wanna get in shape, you go to the gym. You're not gonna get in shape in a week. You're not gonna get in shape in two months. Third
SPEAKER_00:month, you're gonna see changes. And when I used to, one of my jobs was doing talk show pilots. And talk show pilots are a million dollars. And if you order a full season of a talk show, right now, they're probably like$18 million. But back when I was doing it, they were$30 million to bite off for one season of a talk show. So that means you were like the wardrobe and the hair and the commercials and the thing and the thing and the thing. And now people are just doing podcasts out in their garage. And I can't even imagine what it costs. Very, very, very little.
SPEAKER_04:Very little.
SPEAKER_00:And so you can find very little. You can figure out very little. I mean, it used to be 30 million. And what do you think it would cost somebody to do a video podcast?
SPEAKER_03:A hundred bucks. If you have the equipment.
SPEAKER_01:Yeah. Well, not even that. You don't even need, like, we all have iPhones, right? If you wanted to
SPEAKER_03:start from scratch and do it yourself, it's a thousand bucks.
SPEAKER_02:There you go. A thousand dollars gets you
SPEAKER_03:everything you need to go tomorrow.
SPEAKER_02:There is so
SPEAKER_01:much. But that's quality. You're talking about like not doing it ghetto style with your phone. By the way, it
SPEAKER_02:wouldn't be ghetto style. It would look pretty good. It would look good on iPhone.
SPEAKER_00:And then you practice and you keep getting better and you keep getting better and you get better and better and then someday you're ready for the big time.
SPEAKER_02:Let's just be clear. Joe Rogan has a deal that pays him how much? Over$100 million. Over$100 million. Okay. That's not TV. That's not streaming. That's not like box office. That is a podcast, right? And it just depends on how many people are interested And look how influential
SPEAKER_01:he was in terms of the election. He has so much influence globally. The guests that come on that show. They want to go on that show. They want to go on the show. Dax Shepard too, by the way.
SPEAKER_00:Let's just be clear. Dax Shepard signed an$80 million podcasting distribution deal with Amazon's Wondery.
SPEAKER_02:$80 million. This is a podcast. We're not talking about television or film, right? So just know that there's so many opportunities out there. There There's so much more to talk about. We should do another show and talk about this more.$250 million, by the way. Sorry. Who's$250 million? Joe Rogan.$250 million. How much did we say?$100
SPEAKER_01:million. Okay,$250 million. Wow. That's crazy. I wonder what Corolla's getting. Corolla's probably somewhere close to that number,
SPEAKER_00:too. And call her daddy. She's a gal who did it with her best friend. They broke up and got in a fight, and then she did her own. And now she's the number one. If you're going to go announce something and you're a female, She is the podcast that you want to go on to announce your deal.
SPEAKER_02:Well, yeah, these are our new stars, the stars of today. The celebrities of today are on podcasts, and it's just all completely different. Things are changing. We're changing. We're excited about what's happening. I think you've got to look to the future for what's coming. I don't know if five years ago, Dak Shepard would have said to himself, oh, someone's going to pay me$80 million to just talk on the radio, basically, or Joe Rogan to I don't think they could have predicted that. So if they can't predict it, neither can you, which means that you got to go out there and do what you can to keep working and keep producing and keep creating. Maybe you'll be on YouTube. Maybe you'll be on Audible. But it's all changing and it's going to keep changing. It's not going to stand still for anybody. So if it's Mobisos, like Teddy's going to be going into full time. That's a whole other thing. Am I? Well, I also want to say Anne can't talk about it right now, but she's working on some very, very big projects that are not on TV.
SPEAKER_00:Yeah, one of them is a YouTube channel. So that's why I got a bunch of
SPEAKER_02:information
SPEAKER_00:about that. And it's super fascinating. You know, it's really it's really interesting what everybody is looking for at this moment in time and then it'll change again and it'll change again and I think you just have to like stay showered and pretty and get up and keep your hair cut and keep moving forward and figure out what's going on I want you guys to stay pretty yes that's important will you come back and
SPEAKER_02:talk to us about what you're doing when you finally break it yeah that'd be great alright guys well that was a lot of information Stay showered, by the way. Yeah, stay showered. I like that one. I'm going to use that one. Stay showered and stay pretty, Teddy. Yeah. Stay showered and stay pretty. Know where the bathroom is. Yeah. These are my nuggets. Davey Dave's always looking pretty, so we're all good. That's very nice of you. Yeah, of course. You're always ready to go. You're always dressed in the latest and the greatest. It's true. He's got that nice car. All right, guys. Well, we'll talk to you next week on Film Hustlers.
SPEAKER_01:Yeah. Da-da-da. Da-da-da.
SPEAKER_00:Awesome. How can you not have a jingle from...
