321 | The Simple Marketing Workflow That Replaces Starting Over Every Week

If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer, or any other service provider.

We’re talking about why “what should I post” is the question that’s draining your energy, how to build your entire week around one core piece of content, and why the goal is actually to make your marketing feel boring. Because boring is sustainable, and sustainable is what books clients.

ALL THE LINKS: https://jenvazquez.com/the-simple-marketing-workflow-for-service-providers/

Transcript

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If marketing feels like you're starting over every single week, you don't have a content problem. You have a workflow problem. And until that's fixed, marketing will always feel heavier than it should. And until that's fixed, marketing will always feel heavier than it should. I know that's like the best, right? Welcome back to Marketing Strategy Academy Podcast, where we help female entrepreneurs go from marketing overwhelm to an easy streamlined strategy and system that includes Pinterest and repurposing content to grow their businesses when they have very little time. I'm your host, Jen Vasquez. Let's jump right into it. Today I am walking you through the exact workflow that I use with every single client, whether they're a photographer, a coach, a brand designer, or other service provider. Because once this structure is in place, marketing stops feeling chaotic. Most weeks start the same exact way. You sit down to work on marketing, and the first question out of the gate is, what should I post? That one question drains energy so fast because now you're scrolling for inspiration, comparing yourself to others, and second guessing your whole entire message. That feels similar to self-bullying. That is not a strategy, that's decision fatigue. And decision fatigue is one of the biggest reasons marketing can feel so heavy. You're not tired because you're doing too much, you're actually tired because you're making too many unstructured decisions every single week. Now, before I go into the details and dive real deep, if you're at the point where you are ready for structure support and also you don't want to keep rebuilding your marketing every single week, you can book a discovery call. It's a very short conversation to see if we're aligned and whether working together makes sense for you. It's not a strategy session, it's just to see if we fit. All right, step one, one core piece a week. Every client starts here. One long form piece of work. Now that could be like for me, that's my YouTube video, right? For others, it could be a podcast episode. It could be a blog post. One, not five, and not all of them. Just one, just one each week. Why? Because authority is built through depth, not volume. And depth requires focus. So let me give you a real example. Let's say you're a brand photographer, and instead of five random posts this week about behind the scenes client wins, outfit tips, and gear you love, create one piece of content. What to expect from your brand photography session could be an example, right? That one piece becomes a blog. It becomes two social media posts, it becomes multiple Pinterest pins, it becomes your email that week. And if it's a video, short clips, if you want them for social media. One anchored idea, multiple touch points. That's the system. Step two, repurpose with purpose. I like that. Repurpose with purpose. Repurposing is not copying and pasting, it's adapting. YouTube gives you depth, Pinterest gives you search visibility, and emails give you the relationship that that no like and trust that you're building with potential clients. Same core message, but different role on each platform. When you create from scratch everywhere, marketing is exhausting. And when you adapt from one anchor piece, marketing is structured. It's all right there. You just pull little pieces from that one core piece of content. And the difference in how it feels, that's everything. Step three, build a predictable rhythm. Pick a rhythm and stick to it. Here's an example. Monday, you make all of the graphics for all of your content. So that's the blog image, that's the thumbnail cover, that's Pinterest pens. You make them all. You already have the content. You already know what you're gonna make. You make the graphics. Then Tuesday you publish your blog or your video or whatever it is. Wednesday you do all of your pinning on Pinterest, and Thursday you send out your email. And it's not because those days are magic, but because predictability removes weekly decision making. That alone has just saved me mental space, in all honesty. And it is science that when you do like-minded work together, you tend to get more work done in less time because it's all like-minded. You're not starting and stopping, working on the left side of your brain and then working on the right side of your brain. So when workflow is boring, it's scalable. I know that seems crazy, but it's so true. Boring means it keeps running even when you're tired or busy or not feeling creative or wanting to take the kids to the park than to work. But what if I get bored with this? Is something that I will hear from my clients from time to time. And the fact is you might. But boredom is stable and chaos isn't. And when it becomes so boring, then maybe you can go up to two posts a week or two core pieces of content a week. Or maybe when it becomes boring, you can spend more time being creative on social media because you've got this marketing thing down. Another question that I get is what if I run out of ideas? You won't. When your content comes from real client questions, which is how I made this video today, you have infinite depth. Your workflow also doesn't generate ideas, it gives them a place to go. And that's really important. If you ever felt like you get these great ideas in the middle of the night or when you're taking a bath or whatever, getting those ideas and writing them down is super helpful. I actually use my notes on my cell phone. So what about trends? Is another question that I get. And trends can still live inside your workflow, but the workflow is your backbone and trends are optional add-ons. The mistake is making trends the backbone of wondering why nothing compounds. So when clients move from random posting to a structured workflow, something specific changes. They stop asking, what should I post? And they start asking, how do we make this better? So when you get bored, you can just make it better. Having a boring marketing workflow is the best case scenario. One question creates paralysis, the other creates momentum. And momentum is what books clients. I've always said that I can take like a marketing workflow and I can see, for whatever reason, my superpower is that I can see ways that you can make that workflow shorter or easier working within how you like to work. When are you smartest? Like, for instance, I would never do something hard after three o'clock. That's just not, I'm just not gonna be all together there. If I have something hard, I do it first thing in the morning because that's when my brain is fresh. I also don't write my content or like my little uh bullet points of tips to say on this video. I don't do that until Sunday because Sunday is when I feel like my brain is rested enough to really think through things. So a marketing workflow isn't just built on specific days or specific times. It's really truly according to you. When do you work the best? When is your brain kind of shut off? Like, like I don't work on Tuesdays, right? So I don't put anything big or heavy on Wednesday because honestly, I'm quite exhausted playing with my grandkids. So I'm like on the floor, rolling around, playing in the grass, whatever. So you want to make sure that you're making this for you and your business and your business goals. A good marketing workflow should feel boring because boring is sustainable. Now, one of the biggest platforms where this workflow pays off over time is Pinterest, because Pinterest is where your content keeps working long after you publish it. But it only works if your strategy is set up correctly from the start. If you want to know exactly how to build a Pinterest strategy for your service-based business, in which I specialize, not blogging, I walk through that step by step in my masterclass. And you can go sign up for it for free at learn.genvasquez.com slash free dash Pinterest dash masterclass. And of course, I'm gonna put the link below and probably on the screen. Next week we're gonna be talking all about brand photography and how important it is for your marketing. And the next week we're gonna be talking all about how to build a Pinterest strategy from scratch. I'll see you then.