Marketing Strategy Academy with Jen Vazquez
🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.
We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.
And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!
Episodes
327 episodes
330 | You're Pinning Consistently But Still Going Nowhere: Here's the Hidden Workflow Problem Killing Your Pinterest Growth
You're being consistent on Pinterest. You're showing up, pinning regularly, doing everything everyone told you to do. But your Pinterest still feels like it's going nowhere.Here's what nobody tells you: consistency on Pinterest isn't jus...
329 | You're Pinning Consistently But Getting Zero Clicks? Here's Why (And the 5 Fixes That Actually Work)
You're doing everything "right" on Pinterest - pinning consistently, setting up boards, writing descriptions - but you're still getting almost no website clicks. Sound familiar?Here's the thing: it's probably not Pinterest, and it's prob...
328 | Headshots vs. Brand Photography: What's the Real Difference (And Which One Will Actually Grow Your Business)?
You booked a headshot session. You got one great photo. And now you're trying to run your entire online marketing presence from it. Sound familiar? In this episode I'm breaking down one of the most common questions I get before someone books a ...
327 | Why Pinterest Feels Slow (And Why That’s Actually the Point)
If Pinterest feels slow, it’s not broken. It’s behaving exactly the way it was designed to.In this episode, I’m pulling back the curtain on what’s actually happening behind the scenes when Pinterest feels quiet, why slow growth on Pinter...
326 | Pinterest Analytics: Which Numbers Actually Matter (And Which Ones Are Lying to You)
If you’ve been on Pinterest for a few months and you’re not sure if it’s actually working, you’re probably looking at the wrong numbers.In this episode, I’m breaking down which Pinterest metrics actually matter for service providers, why...
325 | How to Find Pinterest Keywords That Actually Work (Step by Step)
If your content isn’t showing up on Pinterest, keywords are probably why. The good news is that Pinterest actually makes keyword research easier than almost any other platform. You just have to know where to look.In this episode, I’m wal...
324 | How to Build a Pinterest Strategy from Scratch (For Service Providers, Not Bloggers)
If you’ve been putting off Pinterest because you don’t know where to start, this episode is going to change that. I’m walking you through exactly how to build a Pinterest strategy from scratch, specifically for service providers. Not bloggers. ...
323 | Pinterest Spring 2026 Trend Report: What It Means for Your Marketing (and How to Use It)
Pinterest just dropped their Spring 2026 Trend Report, and if you're a service provider wondering what to create, pin, or blog about this season, this is the episode you need.I'm breaking down all four major trends from the report, backe...
322 | Headshot vs. Brand Photography: Which One Do You Actually Need?
If you've ever been confused about whether you need a headshot session or a full brand photography session, this episode is for you.Today I'm breaking down the real difference between a headshot and brand photography, and more importantl...
321 | The Simple Marketing Workflow That Replaces Starting Over Every Week
If marketing feels like you’re rebuilding from scratch every single week, this episode is for you. I’m walking you through the exact 3-step marketing workflow I use with every client — and it works whether you’re a photographer, coach, designer...
320 | Why Pinterest Courses Don’t Work (And What Actually Gets Results)
If you’ve taken a Pinterest course and still aren’t seeing traffic or clients, this episode is going to feel really validating. I’m breaking down why most Pinterest courses don’t actually work for service-based business owners — and it’s not be...
319 | Evergreen Marketing for Service Providers: Build a System That Brings Leads Without Daily Posting
If marketing feels heavier than it should, this episode explains why.Most service providers are building around effort instead of infrastructure. In this episode, I break down what evergreen marketing actually is (and what it’s not), and...
318 | When Beautiful Photos Still Don’t Lead to Sales
If your brand or product photos look good but don’t seem to lead to bookings or sales, the issue probably isn’t quality. It’s a strategy.In this episode, I break down how photos influence buying decisions before anyone reads a single wor...
317 | Why More Content Isn’t Fixing Your Marketing
If you’ve been posting more but seeing less clarity, less traction, and more burnout — this episode is for you.We’re talking about why volume doesn’t build trust, why platforms don’t reward “more” the way you think they do, and what actu...
316 | Why Pinterest Feels Overwhelming (And What’s Actually Causing It)
If Pinterest feels heavy or confusing, this episode will help you understand why.We’re talking about the real cause of overwhelm — unclear messaging, scattered content, and trying to follow every single tip you hear. You’ll learn why Pin...
315 | Why Pinterest Feels Slow — And Why That Means It’s Working
Pinterest feels slow for a reason — and it’s not because it’s broken. In this episode, Jen Vazquez explains why quiet growth on Pinterest is normal, how Pinterest actually works as a search platform, and why sticking with it leads to long-term ...
314 | Using Neuromarketing to Build a Standout Brand with Nicole Powell
Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen ...
313 | Why Brand Photography Matters More Than Ever
Brand photography isn’t just about aesthetics — it’s about marketing clarity. In this episode, Jen explains why the right photos help people trust faster, click with confidence, and connect with your brand across every platform.Resources...
312 | Why Pinterest Rewards Simple, Boring Strategies That Actually Work
Pinterest doesn’t reward doing more — it rewards clarity. In this episode, Jen explains why simple, “boring” Pinterest strategies actually work better, how consistency beats intensity, and what Pinterest really needs to understand your content....
311 | Building a Multi-Million Dollar Marketing Agency Without Burnout (Mom-Friendly Systems with Kym Insana))
Can you build a multi-million dollar marketing agency without burning out — while raising kids? In this episode, Jen interviews Kym Insana , founder of Always On Digital, about the real-life systems behind her agency’s growth: flexible t...
310 | From Saves to Sales: How Pinterest Trust Turns Views Into Clients
If your Pinterest Pins are getting saved but not clicked — or clicked but not converted — this episode breaks down what’s really going on. Jen explains why saves matter, where Pinterest strategies quietly stall, and how trust is the missing lin...
309 | Pinterest Tips for Service Providers Who Want More Traffic Without Burnout
Pinterest has changed — and if your strategy hasn’t, it can feel frustrating fast. In this episode, Jen breaks down what actually works on Pinterest right now, what to stop doing, and how service providers can get consistent traffic without bur...
308 | How Pinterest Can Send Steady Views to Your YouTube Videos
Pinterest can be a powerful traffic source for YouTube—especially if you don’t want to post every day. In this episode, Jen Vazquez explains how to use Pinterest as a search engine to send steady views to your videos using simple pin design, cl...
307 | Pinterest Predicts 2026: What These Trends Mean for Your Business
Pinterest Predicts 2026 is here — and today we’re breaking down all 26 trends, the three big themes behind them, and what they actually mean for your content next year. If you're a service provider who wants more leads without the grind of dail...
306 | Rest Is Revenue: Rethinking Burnout, Success + Service with Maegan Megginson
If you’ve followed all the “avoid burnout” advice and still feel fried, this episode is going to feel like a breath of fresh air. Jen sits down with business mentor and licensed therapist Maegan Megginson, host of the Deeply Rested