The Unbusy Mom: For entrepreneur moms who don't want their business to take over their life.
Your business shouldn't take over your life.
I don't think that's why any of us started a business.
We wanted flexibility. We wanted to be there when our kids got home from school. We wanted to build something we loved without feeling like we had to sacrifice the rest of our lives to do it.
And yet... somehow it starts feeling like everybody gets a piece of you before you ever get to what mattered most.
The client needs an answer.
Your team has a question.
Someone forgot their water bottle.
The marketing project waits another week. Again.
If you've ever ended the day thinking, "I worked all day... so why does it feel like I never got to my own stuff?" ...you're in the right place.
Around here, we don't obsess over productivity hacks.
We get curious about what's quietly been running your week.
The patterns. The responsibilities you never meant to keep carrying. The things that somehow became "just how business works."
Because I don't think entrepreneur moms need another planner.
I think we need businesses that leave room for our lives.
So every week, we'll unpack the patterns I keep seeing, the questions I'd be asking, and the little shifts that help entrepreneur moms get their days back.
Because you wanted business AND kids.
Not business OR kids.
The Unbusy Mom: For entrepreneur moms who don't want their business to take over their life.
Why Does Growth Feel Like More Babysitting?
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You send the reminder. Then the follow-up. Then the "just checking in" message.
At this point, it's fair to ask why you're the only one who remembers this project exists. :D
But one day, your "just checking in" template disappears from your drafts folder.
If you've ever wondered: "Why am I still doing this?"
….That's the kind of thing I'd look at.
☕️ Thursday at the Coffee Shop
Drop into Voxer anytime Thursday.
Bring me the one project your to-do list has basically adopted at this point. 😂
Maybe it's a site update.
Maybe it's a launch decision.
Maybe it's something that's been living on your Tuesday list for... longer than either of us would like to admit. 😂
I'll wander through Voxer with a cup of coffee and tell you what keeps catching my eye.
No presentation. No "come prepared." No homework (unless you ask for it).
Just a conversation about the business thing that absolutely refuses to graduate. 😂
Coffee Shop Thursdays this series:
☕️ August 20 - The Busy Trap
☕️ August 27 - The Busy Trap
☕️ September 3 - The Busy Trap
I'll keep taking conversations throughout the day ‘til Thursday fills up.
You send the reminder. Nothing.
A few days later, you follow up again. Still nothing.
So eventually, you step in. Answer a question. Clarify the next step. Explain something a different way.
And to be fair, it works. Your client gets moving again. The project keeps going. The result still happens.
Which is exactly why this doesn't feel like a problem at first.
It feels helpful. It feels supportive. It feels like good client care.
And when you genuinely care about your clients, it's very easy to keep saying yes to that role.
You want them to succeed. You want them to get results. You want things to move forward.
So you step in. Again. And again. And again.
Not drastically. Just a reminder here. A check-in there. A “Hey! Circling back on this :)” for the third time.
Maybe you answer the question yourself because explaining it again will take longer.
Maybe you update the doc because apparently you're the only person who remembers the doc exists.
Meanwhile, your other clients are just…. doing things.
Without a reminder.
Suspicious. ;)
Which would be one thing if it happened occasionally. But eventually you start wondering why you're the only person who remembers this project exists.
Not because they're difficult. Not because they're bad clients. Just that every time momentum slows down, somehow the responsibility lands back with you.
And eventually you realize every new client doesn't just mean more client work…. It means more people to follow up with.
More things to remember. More “just checking in!” emails to send on Tuesday morning…. Which makes “grow the business” sound a lot less exciting than it did 5 minutes ago.
But one day, you realize 3 client projects moved forward this week…. and you didn't have to personally check whether they were still alive.
The funny thing is that most moms assume the answer is fewer clients. More boundaries. Less responsibility. Yeah, sometimes….
But a lot of the time, what they're really craving is a business that doesn't need so much of their attention just to keep moving.
‘Cause one day you realize your clients are still making progress... and you didn't have to spend all Tuesday making sure they were.
Stewards tend to know this feeling pretty well: somehow “supporting the client” turns into personally making sure the entire project stays alive.
That's actually one of the five results on a short quiz I created. If you don't know your archetype yet, you can find it at yourunbusylife.com/quiz.
Because growth feels pretty different when adding another client doesn't also add 14 new things for you to personally remember.
And Tuesday gets a lot less crowded when you're not the unofficial project babysitter for the entire business.