Marketing Pharma Leader Michelle Teo (Ferring Pharma) takes on Industry innovations journey! Digital, Omni-channel...

Michelle Teo is an experienced all rounded Leader with over 16 years of rich Global & Regional experience across pharmaceuticals Sales & Marketing, Commercial Excellence, General Management and Market Access. Trained as a pharmacist, Michelle has worked extensively on blockbuster launches, sustaining growth with matured, off-patent portfolios and setting up CRM systems during her tenure with companies like GSK, Mundipharma and Ferring Pharmaceuticals.
On this last episode of Amplifiz Podcast, she shares great insights on the Marketing & Commercial transformation of the Pharma Industry, challenges & opportunities, how to successfully drive change, Digital Marketing toward HCPs (Healthcare Professionals), Customer Experience, Omni-channel engagement, metrics and impact measurement, predictive A.I for NBA - Next Best Actions, Medical Sales Reps enablement with Tech, personalisation of content & experiences, Marketing segmentation across the Asia-Pacific and Middle East-Africa region at large.
All the views shared on this podcast are personal and Industry wide opinions.

Chapters

• 0:00 Teaser & Intro
• 0:39 Michelle Teo role introduction
• 1:48 Understanding the Marketing evolution in Pharma
• 4:55 Pharma Sales Reps role in our Digital World?
• 6:50 Role of Pharma Medical functions in providing value to HCPs
• 8:11 Where is the Pharma Industry on its omni-channel journey?
• 9:53 Personalization of content & experiences
• 13:00 Pharma Industry readiness in omni-channel
• 17:37 Your recipe for successful change management in Pharma
• 20:00 Advice to younger self (leading change)
• 22:46 Wrap-up/closing